Ad for BlackBerry Priv points out that your entire life is inside your smartphone

Ad for BlackBerry Priv points out that your entire life is inside your smartphone
A 30-second black and white ad from BlackBerry looks to be the first television commercial for the Android powered BlackBerry Priv. The message behind the ad was made clear enough. Everything about your life is inside your smartphone, so if it gets lost, stolen or hacked into, your privacy is all gone. As for the phone itself, it isn't clearly seen until the end of the spot.

BlackBerry has been pretty low key about the Priv, and did not even hold a media event to introduce it to the world. The device is expected to launch in certain markets, including the U.S. and Canada, on November 6th. The phone has been priced at $699 in the U.S., and you can reserve the Priv directly from the manufacturer.

The BlackBerry Priv features a 5.4-inch screen with a 1440 x 2560 resolution. The handset is powered by the Snapdragon 808 chipset, which includes a hexa-core 1.8GHz CPU and the Adreno 418 GPU. 3GB of RAM is inside, along with 32GB of native storage. Those seeking additional memory can access the 2TB capacity microSD slot. The 18MP rear camera comes with an aperture of f/2.2 and OIS, and the 2MP snapper takes selfies and handles video chats. The 3410mAh juicer should provide long battery life, and Android 5.1 is pre-installed.

Let us know what you think of BlackBerry's ad for the Priv by dropping a comment in the box below.



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source: BlackBerry

Related phones

Priv
  • Display 5.4" 1440 x 2560 pixels
  • Camera 18 MP / 2 MP front
  • Processor Qualcomm Snapdragon 808, Hexa-core, 1800 MHz
  • Storage 32 GB + microSDXC
  • Battery 3410 mAh

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53 Comments

1. GeekMovement unregistered

Very nice, I'm so excited for this phone.

2. tacarat

Posts: 854; Member since: Apr 22, 2013

It's a strange feeling, isn't it?

4. Mxyzptlk unregistered

Yeah until you look at that price.

6. GeekMovement unregistered

I don't mind the pricing too much right now because from what I've read, it has the dual curved glass display (which Samsung also charges extra for), 32gb storage, micro sd slot, a big battery (which hopefully will put out great battery life), and the security sounds promising. It's also got a very cool tech in the slide out keyboard. This device stands out to me with the unique Blackberry features on top of Android, so I think it's worth it. I'll be watching out for the reviews though to make sure it's really great.

7. Mxyzptlk unregistered

They should have started small and released a more affordable device first. They can't really compete with Apple and Samsung and they're going to get killed by the Nexus from the price alone.

8. meanestgenius

Posts: 21611; Member since: May 28, 2014

Would you like some cheese to go with that whine? If you're going to complain that you're not getting a $400 device that does what a $700 one does, then just say it. Because if you compare the Priv spec for spec with other flagships at launch, BlackBerry did nothing wrong with the pricing.

11. Mxyzptlk unregistered

I'm not complaining. I just don't see why BlackBerry would release a costly phone in the position they're in right now. I mean you even said so yourself. As for other flagship they're already established.

12. meanestgenius

Posts: 21611; Member since: May 28, 2014

You are complaining. That's all you do here on BlackBerry articles. You whine and complain about something that you're never going to use. What's the point? I also said I think that the pricing is fair for what the Priv brings to the table. Nice of you to leave that part out. Just because other flagships are established, doesn't mean that they weren't pricey upon release, especially for the things that they've omitted that the Priv has.

13. GeekMovement unregistered

"...I think that the pricing is fair for what the Priv brings to the table." I agree. It's definitely flagship level, but it's also got some great features that I think makes it strikingly unique from the rest of the android flagships out there.

15. meanestgenius

Posts: 21611; Member since: May 28, 2014

Agreed. I believe so as well.

24. Mxyzptlk unregistered

No fingerprint scanner. The 6P has one. The Note series has the S Pen. If BlackBerry had done what Google has done with the Nexus release the price would be more negligible.

25. meanestgenius

Posts: 21611; Member since: May 28, 2014

No slide out PKB that functions in a capacitive way. The Priv has one. The 6P Note series do not. The Priv is priced fairly enough to match high end Android flagships at launch.

29. Mxyzptlk unregistered

Sony thought the same thing and look what's happening to them now. Wake up because you're blind as a bat. High priced Android devices won't cut it anymore especially if you aren't established. The Priv should have started out somewhere around $400.

33. meanestgenius

Posts: 21611; Member since: May 28, 2014

Sony and BlackBerry are two different companies focusing on two different segments entirely. You need to WAKE UP to the fact that BlackBerry doesn't need to sell anywhere near as many handsets as other OEM's do. They only need to sell 5 million a YEAR for their handset division to be profitible. They are not Apple, that relies on the iPhone for more than 50% of its revenue. You're as dumb as dirt if you believe that. BlackBerry is an established brand, whether you choose to believe so or not. And even though they aren't seen in the best of light now, there are still markets around the world where BlackBerry is still strong, and making an Android handset affords BlackBerry the opportunity to launch its handset where they currently have no presence, like China and Japan. The Priv is priced just right for what it brings to the table.

38. Mxyzptlk unregistered

You're reeking in denial here. You just don't get it do you? They are trying to branch out, why else do you think they decided to go the Android route? Funny thing is I remember you dismissing the rumors about Blackberry going Android. It's not priced right at all, not compared to the competition.

42. meanestgenius

Posts: 21611; Member since: May 28, 2014

I'm not in denial, you're just butthurt and feeling salty that I'm actually coming up with compelling arguments to counter your whining. Again, why complain over something you're not going to buy, and never had any intention of doing so? And before you try and deny through your lies, I can post the link proving it, if necessary. And I never "dismissed" the rumors of BlackBerry going Android. I said it was all rumors until officially confirmed by BlackBerry. It's priced just right, compared to other flagships at launch.

46. Mxyzptlk unregistered

Well if it was at a more reasonable price and unlocked, I would consider it. Don't be a stubborn mule. You were not just saying it was all rumors. You were dismissing it before as well as calling it ridiculous and unlikely to happen. Compared to the Nexus lineup and the Moto X? I disagree.

51. meanestgenius

Posts: 21611; Member since: May 28, 2014

You wouldn't consider it and you know it. You already said as much in this article, comment #4: http://www.phonearena.com/news/Official-video-shows-off-the-features-of-the-BlackBerry-Priv_id75232/comments Stop lying so much. And yes, I was saying it was all just rumors unless BlackBerry announced it, and treated it as such. Compared to high end flagships at their time of launch? Absolutely.

37. GeekMovement unregistered

I personally think that the promised security alone, if proven to be as secure as it is advertising to be, is worth the price already. All the other excellent standout blackberry features are a great welcome to the android experience. A fingerprint scanner would have been nice, and I'll definitely miss the S-Pen from the Note I'm using, but I think for what the PRIV is offering, I can't complain about the price. I've always felt that Blackberry phones were priced a bit on the higher side, but with the Priv I feel like it's worth my dollars.

23. Mxyzptlk unregistered

Only one complaining is you meanest. You don't know if I'm going to use it or not so stop assuming as if you do. It makes you look ignorant. It's overpriced get over it. It's BlackBerry first entry into Android and it's priced fairly high when compared to other established smartphones.

26. meanestgenius

Posts: 21611; Member since: May 28, 2014

Mxy, you're complaining. You're ALWAYS whining and complaining on BlackBerry articles. And cut the BS, we both know you have no intention of ever getting a Priv. It just makes you look like more of a liar when you spout BS like that. It's not overpriced. YOU get over it. It doesn't make a difference that it's BlackBerry's first Android phone, it's priced fairly when compared to other Android flagships at launch, that don't possess everything the Priv does. This is a FACT.

30. Mxyzptlk unregistered

Your comment is subjective. This is a FACT. You're the one who's complaining it. It is overpriced. Get over it and stop getting so butthurt.

34. meanestgenius

Posts: 21611; Member since: May 28, 2014

My comment isn't subjective at all. NONE of those Android handsets you mentioned have what BlackBerry offers, namely the physical keyboard, let alone a physical keyboard that functions as a trackpad and allows for the same capacitive properties as the BlackBerry vkb. Just be a man and admit that you're whining like a brat. It's not overpriced. And considering who you worship over at Apple headquarters, "butthurt" is obviously something that you're all too familiar with.

39. Mxyzptlk unregistered

Funny how the Droid used to offer a physical keyboard and look where it's at now. A physical keyboard doesn't mean squat regardless how good it is. In case you are incapable of understanding, that was a compliment. Of course you're too ignorant to see it. Lol are you dense? I just said I was going for the 6P over the 6S. Your desperation for comebacks is showing.

43. meanestgenius

Posts: 21611; Member since: May 28, 2014

Ignorance must be bliss as far as you're concerned, because I see your half-@$$3d compliment and raise you this: http://blogs.blackberry.com/2015/10/heres-what-people-are-saying-about-priv-by-blackberry/ People LOVE the Priv. Both Android users and non-Android users alike. From this, one can conclude that those "Droid users" are itching for an iconic keyboard that's packed with innovation like only BlackBerry can do. What you SAY and what you actually do are two different things. You've been proven to be a liar (by me, specifically) before. Care for me to post links?

47. Mxyzptlk unregistered

Lol you're pathetic. I'm not going to go back and forth just because you got your feelings hurt about the price. Get over it.

52. meanestgenius

Posts: 21611; Member since: May 28, 2014

Then bye, Felicia! And stop whining like an adolescent spoiled brat because the Priv is at a price you don't agree with, especially since you've no intention of buying one in the first place. You're just making yourself look like more of a moronic troll than usual.

28. imnotascammer

Posts: 160; Member since: Aug 22, 2012

I am actually seeing your point here Mxyz, then again, I think this phone has a different market target. And the price of this phone and what it has to offer is ofcourse something fair to its price, let alone the unique engineering it offers. For an average joe, yes it would be much, they'd probably go for an Apple or Samsung for the price.. but not for those people who value security and privacy.. (and ofcourse for a BlackBerry fan, which I am one.)

31. Mxyzptlk unregistered

The price will work for niche users such as yourself. My point, as you've correctly pointed out, is for the average consumer the price is far too steep for something that's not Apple or Samsung. That's what I'm trying to tell a certain someone, but they have their head shoved so far up their rear that it's a wonder they can really see anything besides their own bs.

35. meanestgenius

Posts: 21611; Member since: May 28, 2014

And what I'm trying to inform your dimwitted self about is, is that BlackBerry doesn't have to sell as many handsets as Samsung or Apple or even LG and Sony for their handset division to be profitible. Sure, some consumers will be turned off by the price. That's only logical. But Android has a BILLION + users. If BlackBerry gets even 2% of the Android user base per year, that's 20 million users. That's great for just a "niche" market of users. Open up your tiny, infantessimal mind and think on that as opposed to your own BS.

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