AT&T notifies some customers about price increases for smartphone and data-only plans

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AT&T FirstNet price increase
AT&T is ringing in the new year with a price increase for some customers.

The price increase is for customers with FirstNet, a network built by AT&T that prioritizes connectivity for public safety and is chiefly meant for first responders.

Reddit user CustomerNo6626 says their bill had a notice about a forthcoming price increase. A quick look at FirstNet's website reveals that rates will increase for unlimited plans starting January 15.

CustomerNo6626, Reddit user, January 2025

AT&T is going to increase the monthly rate for unlimited smartphone and data-only plans by $3. Right now, FirstNet's unlimited plan starts at $39.99 per month for each line, while data plans start at $40 per month.

The carrier also notes that customers who activated their service on or after April 15, 2024, will continue paying older rates until they have completed 9 months of service. During this time, both price increases will apply, but they will be offset by a monthly credit.

The impending increase has set off a debate about whether customers should switch to another provider. Many are of the view that even after the hike, prices will remain competitive.

Additionally, FirstNet customers get priority on AT&T's network and they will never be bumped off by commercial traffic. Also, FirstNet has implemented comprehensive tower-to-core network encryption, so it's more secure than commercial networks.

vGraphsAlt, Reddit user, January 2025

Winter-Classroom455, Reddit user, January 2025

Others are not as forgiving and rightfully note that while an increase of $3 for each line may not sound like a lot, over time, charges like these can add up.

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UCF_Knight12, Reddit user, January 2025

In October, AT&T increased prices for internet services by $5 per month. Before that, earlier in the year, the company levied a $5 convenience fee on customers making payments over the phone.

AT&T is far from the only carrier - or any company for that matter - to increase prices. So even though it's natural to feel irritated at the increase, that's just the order of business these days.
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