GIVES CUSTOMERS MORE CHOICE WITH NEW SHARED
WIRELESS DATA PLANS
New Mobile Share Plans
Allow Customers to Easily Share Data Across Smartphones, Tablets and
New and Current Customers
Not Required To Choose or Switch to Shared Plans
DALLAS, JULY 18, 2012 —
AT&T* customers will soon have more options in
choosing the plan that’s right for them and their mobile
devices. With new AT&T Mobile Share plans, available
in late August, new and existing customers can share a
single bucket of data across smartphones, tablets, and
other compatible devices, plus get unlimited talk and
text. AT&T Mobile Share plans make it easy for
customers to manage their data, voice minutes and texting,
without needing to keep track of multiple plans.
select one of the new shared data plans or choose one of
AT&T’s existing individual or family plans. Current
customers are not required to switch to the new plans, but
can choose to do so without a contract extension. There
are no changes to AT&T’s device upgrade policy, which
means customers eligible to upgrade to AT&T’s best
device price are not required to switch plans. The new
plans will also be available for business customers.
Mobile Share plans, customers start by choosing how much
data they want each month, then choose up to 10 devices to
attach to their shared plan, one of which must be a
smartphone. Each plan includes tethering and unlimited
domestic calls and texts for smartphones and basic or
quick messaging phones. The larger the data bucket you
choose, the less you pay per gigabyte and the less you pay
for each smartphone added to the shared plan.
First, choose your
monthly data amount.
Mobile Share with
Unlimited Talk & Text
data: $15 per GB
Next, add more devices
to your plan.
and quick messaging phones
LaptopConnect cards, and netbooks
and gaming devices
each per month
each per month
each per month
Mobile Share allows customers to essentially build a plan
to fit their devices and usage. Customers who are more
data-centric can choose a larger data bucket. Customers
who typically use more voice than data can add multiple
smartphones and basic phones and opt for a smaller data
customers a broad choice and the best lineup of plans, now
enhanced by Mobile Share,” said David Christopher, chief
marketing officer, AT&T Mobility. “With these new
plans, the more you share, the more you save. They’ll be a
good fit for a variety of new and existing customers. But
if customers want to stay on their current plan or choose
from our existing plans, they can do that, too. It’s their
think of people’s smartphones and tablets sharing a bucket
of data. But in the future we’ll see health care monitors,
connected cars, security systems and other devices in the
home all connected to the mobile Internet,” said
Christopher. “Our Mobile Share plans are simple, easy and
a great value for individuals or families with multiple
mobile Internet devices.”
plans give customers more control over how, where and on
what device they use data — which has become more
important as people use more data devices. You can choose
to use more of your data bucket on your tablet, for
example, or tap into your databucket only when needed for
devices you use occassionally. And by consolidating data
plans, you can take advantage of any data you currently
have unused each month by efficiently sharing it across
you share, the more you save’ concept is one that will
resonate well with customers because of the value provided
through the Mobile Share data plans themselves and in
smartphone connection fees,” said Roger Entner, Founder
and Lead Analyst of Recon Analytics. “AT&T also is
providing its customers with flexibility and choice by
keeping its existing data plans and not requiring
customers to move to Mobile Share unless they want to.
It’s a win-win for both AT&T and its customers.”
customers track their data usage, AT&T keeps users
informed with courtesy alerts as they near their data
allowance for the month. Also, customers can check their
usage at anytime online, through the myAT&T mobile
app, or by calling *DATA# from their mobile phone.
plan also includes access to more than 30,000 AT&T
Wi-Fi Hot Spots — the nation’s largest Wi-Fi network**
among wireless carriers — at no additional charge. Wi-Fi
usage at public hotspots, home or office does not count
toward the monthly wireless data plan usage.
learn more about the new plans and determine which plan is
best for them at www.att.com/mobileshare.
AT&T products and services are provided or offered
by subsidiaries and affiliates of AT&T Inc. under
the AT&T brand and not by AT&T Inc.
Largest based on company branded and operated
hotspots. Access includes AT&T Wi-Fi Basic. A
Wi-Fi enabled device required. Other restrictions
apply. See www.attwifi.com
for details and locations.
required. 3G, HSPA+, LTE devices only. Up to ten
devices per plan. Additional monthly charge per
device. Tablets sold at a discounted, 2-year contract
price not eligible. $15 per GB for add’l data.
Activation fee may apply. Additional deposits and
other restrictions may apply.