AT&T, Sprint, T-Mobile, Verizon, Google all put out ads for the Super Bowl - watch them here
Quite often, the game is the launch point for entirely new ad campaigns. Last year, Samsung had a funny pre-game and main event commercials, poking fun of all the legal challenges and other drama that has been marking time for the conglomerate.
This year, Microsoft let loose a really cool ad triumphing the virtues of technology. T-Mobile, in its gregarious fashion, got into the mix along with its MetroPCS brand with several ads.
With a little less exposure, ads placed by the rest of the gang in the mobile space were present too. It could be argued that a couple of them were not as edgy as some might expect for the Super Bowl, but they were informative and entertaining. AT&T showed off Beats Music in a couple ads, one of which starred Ellen DeGeneres. Beats Music on AT&T allows unlimited access for a family up to five lines and ten devices for only $15 per month.
Verizon played the map game. Google had a couple quick ads showing off Google Play. Sprint showcased its new "Framily" plan, which allows multiple people to be part of the same plan for a reduced line rate, yet bill lines separately.
So if you missed them during the game, slide through the selection below and tell us which one you liked the best.