9:42 AM is Apple's favorite time of the day, and here is why it will stay that way

9:42 AM is Apple's favorite time of the day, and here is why it will stay that way
The attention to detail that Apple puts when designing its products is awe-inspiring, to say the least. The advertisements that show off Apple gadgets, however, are just as meticulously created. For example, in every iPhone or iPad ad, promo material, and press shot, the clock on its home screen is set to 9:42 or 9:41 AM.

But have you ever wondered why Apple chose that exact time of the day? Well, prepare to be underwhelmed by this somewhat boring answer to that question. Former Apple executive Bob Borcher recently unraveled the mystery and stated that 9:42 AM was the exact hour, at which the iPhone was unveiled back in 2007. Actually, according to Apple Vice President Scott Forstall, Apple always designs its keynotes so that the product can be displayed on the big screen about 40 minutes after the presentation has started. And to make sure that each detail has been polished to perfection, Apple always makes sure that the clock on the device's screen matches the exact moment in time of its unveiling. That is why it is likely to keep seeing those same 9:42 or 9:41 AM figures over and over again with the future iterations of the iPhone and the iPad.

Does anyone want to share their interpretation as to why 9:42 AM was the time that Apple chose to go with? You can share your thoughts with us in the comment section below.






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20 Comments

1. sadaivadai

Posts: 156; Member since: Nov 22, 2011

Well .. There are so many other things where they can show their perfections ..

2. Tatperson

Posts: 58; Member since: Oct 21, 2011

All of HTC's dummy phones and advertisements show the time 10:08. Why? I don't know.

4. droidnator

Posts: 93; Member since: Mar 10, 2011

I have noticed and wondered the same thing about HTC!

12. EclipseGSX

Posts: 1777; Member since: Oct 18, 2011

One of the Evo 3D pics says 10:54 :O

15. LoneShaolin

Posts: 307; Member since: Jan 14, 2012

I'm looking at an HTC Evo 3D dummy that says 10:08, a Vivid LTE that says 12:08, an Inspire that says 10:08, and an Evo Shift 4G that says 12:00

20. ladyhaly

Posts: 106; Member since: Jan 17, 2011

Look at clocks on shop displays as well as clock advertisements (analog ones) and you'll see that they're showing the same time. 10:08 or 10:10 gives the impression that the analog clock is "smiling" and is believed to attract consumers' eyes. http://www.blogcadre.com/blog/stella/10_08_why_analog_watches_are_set_to_this_time_in_advertisements_2006_12_12_12_04_34

3. bloodline

Posts: 706; Member since: Dec 01, 2011

who cares

16. LoneShaolin

Posts: 307; Member since: Jan 14, 2012

It's the same time Mr. Jobs used to rub one out to his earnings figures. Every. Damn. Day.

5. dragonnub99

Posts: 14; Member since: Nov 23, 2011

is 9.41 lol

6. jasongohjr

Posts: 75; Member since: Sep 26, 2011

u seriously have no other articles to write???

7. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

Wow this company has its own culture

8. ivanko34

Posts: 617; Member since: Sep 04, 2011

maybe apple patented 9:42 AM ?

10. bvalde09

Posts: 191; Member since: Nov 22, 2011

Be careful you might get sue XD

11. Aaron_R96 unregistered

That was the time when they won their first patent-case in court? wouldn't be surprised.

13. AndresJ

Posts: 48; Member since: Feb 06, 2012

or it's just a random number, that makes people quarrel!

14. Rayzin

Posts: 83; Member since: Oct 27, 2011

I've got it! It's from the bible: Luke 9:42: Even while the boy was coming, the demon threw him to the ground in a convulsion. But Jesus rebuked the evil spirit, healed the boy and gave him back to his father. Or Mark 9:42: But whoever causes one of these little ones who believe in Me to stumble, it would be better for him if a millstone were hung around his neck, and he were thrown into the sea. Not sure what apple means by this...

17. LoneShaolin

Posts: 307; Member since: Jan 14, 2012

Mind**** for sure on the second one.

18. Rayzin

Posts: 83; Member since: Oct 27, 2011

Yea the second one speaks more to Apple somehow...

19. RandomlyPsychotic

Posts: 36; Member since: Dec 29, 2011

the galaxy nexus always displays the time at 4:00 :OOOO

* Some comments have been hidden, because they don't meet the discussions rules.

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