70% of developers target Android; most devs make little to no money

70% of developers target Android; most devs make little to no money
There isn't really any data to support the idea, but if you ask an Android user, they'll probably say that a lot of apps come out as iOS exclusives before making their way to Android. That may well be true, especially with high-profile apps, but a new study is showing that the majority of developers do target Android for their mobile apps.

The info comes from Vision Mobile, which has gathered data from about 10.000 developers in 137 countries around the world. According to the report, 70% of developers target Android for their apps, while 51% target iOS, which would logically follow that there are a lot of Android exclusives, even if it doesn't always feel that way. Windows Phone has a respectable amount of attention from developers at 28%. And, unsurprisingly, BlackBerry brings up the rear at 11%, which puts the platform behind even HTML5 development (15%). 

Of course, the aim is to make money, and the report says that isn't all that easy anymore. Basically, the mobile app world has become so saturated that it is very difficult to generate significant revenue. Although, depending on your aims, you can still generate a nice bit of additional income. Almost 25% of all app developers across platforms make no money at all. 64% of Android developers make less than $500 per app per month, and 50% of iOS developers are under that threshold as well.  iOS is still the way to go, if you're not looking to quit your day job, because only about 33% of devs on the platform make less than $100 per app per month, while that number is at 50% on Android, and even higher on WP and BB. 

The real money is in aiming at the enterprise sphere rather than consumer, where apps are much more likely to make serious bank. But, it takes a lot more work and investment to build a successful enterprise app. It's that old risk/reward quagmire that can be tricky to navigate.



1. nothingmuch

Posts: 201; Member since: May 03, 2013

Is that including pay they get from ads? Android free apps are quite loaded with ads

7. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

They only get money if they click etc, so ads is not always a 'sure' fire way to get cash.

10. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Sure, tell that to flappy birds guy....dude was making so much bank that he just couldn't take it any more after a while.

18. tech2

Posts: 3487; Member since: Oct 26, 2012

In addition to Finalflash's point, free game like Flappy birds use to earn $50k in a day just in ads ! http://www.phonearena.com/news/Flappy-Bird-already-generating-50k-per-day-in-ad-revenue_id52272

12. wax33

Posts: 45; Member since: Apr 06, 2014

Yes, that's including the ads. The problem with the Vision Mobile poll is that anyone is able to participate--every wanna-be mobile developer. They could also lie, exaggerate etc.

2. refillable

Posts: 1071; Member since: Mar 10, 2014

You must be extremely very very lucky to be a small developer that gains so much cash. Is that what you are trying to tell?

3. Commentator

Posts: 3723; Member since: Aug 16, 2011

"iOS is still the way to go, if you're not looking to quit your day job, because only about 33% of devs on the platform make less than $100 per app per month." Man, to be able to live on $100 per month...

5. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

In most parts of Africa 100$ a month would probably make you a rich guy.

4. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Title is hugely misleading. At first I thought only android devs make little to no money.

8. wilsong17 unregistered

Is always like that click bait

6. techloverNYC

Posts: 601; Member since: Nov 20, 2012

Its not that the market has too many apps, its that these so called developers keeping releasing the same basic game with a little difference over and over again. There is at least like 20+ version of Floppy bird and like 5 of them are Top 50 apps in the Play Store. How do you expect to make money when the idea is not original? From an Android user who is tried of the same idea/game play apps in the play store.

9. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

That is because you can only do so much. And with no guarantee that your app will hit it big, what are you to do? DS Games are 20.00, and people pay for it. Would people pay $20.00 for a phone game? Probably not. Though i do have people that call in that spend 80$ on certain pay to play apps like marvel games.

11. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

if google introduced a network based pay for apps via prepaid money system , and extend the play store gift card countries , devs will surely make more cash , dropping the number of game pirates

15. mikelemon

Posts: 95; Member since: Nov 21, 2013

No way bro. It is way too easy for people on android to pirate. All you need to do is google XXX.apk and you have the app. For iOS you must jailbreak and do certain things before be able to pirate.

13. gazmatic

Posts: 808; Member since: Sep 06, 2012

compare app revenue. they need to update this http://www.androidauthority.com/android-revenue-gap-327292/

14. gazmatic

Posts: 808; Member since: Sep 06, 2012

16. WinDroid

Posts: 77; Member since: May 20, 2014

So basically, make games for PC/Consoles and ignore the cesspool that is Apple Appstore/Google Play/Windows Store.

17. JGuinan007

Posts: 699; Member since: May 19, 2011

App developers would make a lot more money if Google Play, and the App Store would crack down on certain Devs flooding the app stores with crap ware, complete clone rip offs of other apps and just plain junk not to mention trying to find apps that you really want or may need is ridiculously hard to find unless you know the exact name of the app you want this turns off a lot of people from trying new apps for fear of getting adware programs installed or getting there email jammed with junk mail. Bottom line both App stores need to be overhauled to make better app categories and better searches so a search for garden planners doesn't come back with palnts vs zombies or garden defense ect and allow the quality apps to be found and purchased

20. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

11% of developer were clueless that they targeting a dead platform.http://online.wsj.com/articles/blackberry-to-shut-down-scoreloop-1405016393 As mention in the above WSJ article. BB close their Germany unit that responsible for apps for BB10. And will no longer accept BB apps after december 2014.

21. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Pro tip: Don't troll companies/OEMs/Platform OS, instead troll fanboys. ;)

22. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

Is it a crime to put the fact that BB shut down their consumer apps platform? Is it a crime to REPORT truth?

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.