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64% of all iPads sold last quarter were iPad minis

64% of all iPads sold last quarter were iPad minis
That's not official info, but according to the all-knowing sources of Digitimes, the iPad mini is doing quite well when it comes to sales. So well, in fact, that it has easily out-sold the super-duper retina-defying iPad.

The Apple iPad mini sales for the last quarter are estimated to represent about 64% of all iPad sales, which is quite a healthy advantage over the big guy. That means Apple has sold about 12.5 million iPad minis in three months alone, which is staggering considering the fact that the highly-praised Google Nexus 7 has sold only 4.5 million units... during its entire lifetime.

Digitimes' sources claim that Apple is actually gearing to launch a new iPad mini as soon as this August, although that should be taken with a grain of salt. It's not clear yet what improvements the new iPad mini is going to introduce, but it's believed that it'll have a much higher-resolution display, or, as Apple calls it, a Retina Display.

Meanwhile, the sources seem convinced that Google and Asus are already hard at work on the successor to the Nexus 7, which might be released in July.

We are glad to see manufacturers starting to pay more attention to the smaller tablet form-factors, like 7" or 8", as that will quickly develop a somewhat overlooked, but obviously quite fruitful segment of the tablet market.

source: Digitimes via BGR

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posted on 01 May 2013, 05:29 8

1. hung2900 (Posts: 965; Member since: 02 Mar 2012)

Problem, Steve Jobs? mini Tablet is too small?
So why did Apple sell them twice the number of the big tablets?

posted on 01 May 2013, 06:36 4

2. darac (Posts: 2156; Member since: 17 Oct 2011)

I called this when Mini got released.

The fact is mini hits the best balance- it's a much easier to handle device(almost twice lighter, perfect for one handed reading, games, two-hand lanscape typing) while still having enough of a screen real estate (larger than 8inch tablet of 16:10 ratio), and is also a lot cheaper than the big brother.
When it gets a high resolution high quality display, and new A7 processor, the big iPad will be in big trouble.

posted on 01 May 2013, 07:28 1

7. Aeires (unregistered)

Agreed. Apple backed themselves into a corner with this, but really didn't have a lot of choice as 7" tablets are so popular. So much for Tim saying it wouldn't cannibalize sales of the full sized iPad.

posted on 01 May 2013, 09:49 1

10. darac (Posts: 2156; Member since: 17 Oct 2011)

Actually, I think he said that they don't care about cannibalisation.
And that's the only proper way to look at it.
It's like natural selection, nothing wrong with one product coming on top and pushing out the other.

I think they should be happy about it.
Now they can put top notch components in the next installment of mini and up the price.

posted on 01 May 2013, 06:45 4

3. FlushGordon (unregistered)

This goes out to prove that igadget buyers have NO idea of the stuff that they are dearly paying for (or absolutely have no clue about the competition)

I have an aunt who purchased the Mini and she thought 1024 x 768 is in HD resolution XD

posted on 01 May 2013, 06:48 4

4. edgabimbam (unregistered)

geek, get a life...

posted on 01 May 2013, 07:09 2

6. FlushGordon (unregistered)

It's the cold hard truth boy... I also have 2 co workers who own a Mini and they flaunt it like it's the best tablet in the world.

I'm not saying majority of Mini owners are ignorant but....lol

posted on 01 May 2013, 06:54 3

5. EXkurogane (Posts: 863; Member since: 07 Mar 2013)

Blind Apple fans. I saw a customer asking a sales person at Switch, which is one of the stupidest question i have heard - even with the spec sheet being placed there.

"Does the iPad mini have retina screen?"

it's so obvious the pixel density is low given the resolution, meaning it is not a retina screen.
If you tell them it has retina screen, they think it is the best screen in the world not knowing there are countless phones out there with higher pixel density than the iPhone's retina screen. The dont know what exactly is retina screen, they dont know what is pixel density. But when u mention the term retina screen, they convince themselves it;s the best screen out there.

With the iPad mini going for USD $399 here it's an overpriced piece of junk with better alternatives out there.

posted on 01 May 2013, 08:01 1

8. _Bone_ (Posts: 2155; Member since: 29 Oct 2012)

This is so beautiful. After the never-ending retina argument, the iSheeep are buying the by far lowest resolution tablet on the market giving Apple much smaller profit margin. Same will happen with a cheaper iPhone, 2-year HW, pow PPI and the masses will jump ship from the high-end iPhones.

posted on 01 May 2013, 08:54 1

9. simplyj (Posts: 406; Member since: 23 Dec 2009)

Well that's because it's cheaper than the original iPad, it's now more affordable to more people than it ever was before. This goes to prove that people don't care about specs, only about brand.

posted on 01 May 2013, 13:24

11. Larry_ThaGr81 (Posts: 449; Member since: 26 May 2011)

If the information is accurate, then that just goes to say that regular size iPAD would sale much better if the bigger iPAD wasn't so expensive.

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