64% of Americans now own an Apple product


Apple products are nearly ubiquitous in the US: 64% of Americans now own at least one Apple product and the average US household has 2.6 Apple products, according to a recent CNBC All-America Economic Survey. Keep in mind that the results in this survey are based on questioning 800 people across the US, which is not that big of a number.

The number is shocking, especially considering that it keeps on growing, as back in 2012 when the first such survey was conducted, it stood at an already solid 50%.

Nonetheless, it's not everyone who owns Apple products and - not surprisingly - it is people with lesser means that cannot afford them:


Not surprisingly, it's among the rich, where the iPhone is most popular. 87% of American households with an income of over $100,000 own at least one Apple device, and this wealthiest group also owns an average of 4.7 Apple devices per household, compared with just one device per those households with income in the lower grades.

Interestingly enough, Americans in the West own 3.7 Apple devices per household, while those in the South "only" have an average of 2.2.

source: CNBC

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54 Comments

56. aroutis

Posts: 38; Member since: May 05, 2015

This is an invalid poll in regards to a really low sample. This is a click-baiting phone arena post. Nothing to see here, move along.

54. mootu

Posts: 1541; Member since: Mar 16, 2017

Maybe the question should be "how many households own an Apple product that is actively in use?" Lets be honest, does an old broken iPod tossed in the junk drawer really count?.

53. JamesDiman

Posts: 15; Member since: Jun 04, 2015

My wife and I make good money, I have a degree, and I am a manager of technical engineers at a top technology company in the US, but there has never been, and never will be, any Apple product in my household.

49. L0n3n1nja

Posts: 1613; Member since: Jul 12, 2016

Last Apple product I owned was a classic iPod 30Gb, had 2 iPods fail in 3 or 4 years time I just began using my feature phone and SD card for music. I have no interest in a new iPod, as MP3 players are useless to me. Wouldn't use an iPhone unless it was my only choice, I don't like the design or function of iOS vs Android. I cannot stand Mac, it's like a horrible version of Linux, but it's primarily a UI thing for me using Windows since 95. That and Macs are overpriced for the hardware you get compared to a PC. Don't care for the random accessories and other products they make. I've considered an iPad a few times, may get one in the future, but then I'm investing in another platform when I'm already invested in the Google Play store and Windows store. Even as an Android fan I will admit Apple makes the best tablet.

48. omnitech

Posts: 1131; Member since: Sep 28, 2016

Lol at kikosheep questioning peoples intelligence. Hilarious stuff. Lol

51. kiko007

Posts: 7525; Member since: Feb 17, 2016

Kikosheep is at least smart enough to know where apostrophes are necessary.

52. omnitech

Posts: 1131; Member since: Sep 28, 2016

Sorry I missed it. People’s. You should be smart enough to know this is iPhonearenas comment section though right? Where we use fake words like kikosheep. We don’t proofread this s**t moron. Lol

46. truthbetold

Posts: 42; Member since: Oct 16, 2015

64% of the 800 people who participated in this particular survey own an Apple device. Contrary to the article's title, this does not imply that 64% of Americans own an Apple device.

47. omnitech

Posts: 1131; Member since: Sep 28, 2016

Exactly, iPhonearena is getting worse and worse. If this was a Samsung survey instead of 64% of Americans own an Apple product it would read 64% of Americans from a very small sample size of 800( take it with a grain of salt) own a Samsung device .

44. rowlin

Posts: 50; Member since: Jun 14, 2012

And the #1 selling vehicle in the US is the Ford pickup. That's the market Apple is popular in.

45. kiko007

Posts: 7525; Member since: Feb 17, 2016

The Ford Pick-up is a good car in that price range, not sure your comparison holds much water...

42. darkkjedii

Posts: 31798; Member since: Feb 05, 2011

iPad Pro 12.9, and an Apple Pencil.

36. trojan_horse

Posts: 5868; Member since: May 06, 2016

The US is Apple's stronghold, nothing surprising.

35. HansP

Posts: 542; Member since: Oct 16, 2011

"Should we check if consumer interest in the iPhone 8 is really at 1.6% a couple weeks after its launch? I mean, that's potentially a pretty big story." https://www.phonearena.com/news/Samsung-Galaxy-Note-8-wins-most-favored-phone-poll_id98781 "Nah, let's post another doctored statistical lie to pretend Apple is doing great!"

32. Eclectech

Posts: 364; Member since: May 01, 2013

I guess I'm part of the 36%. I don't own a single thing made by Apple and it's not for lack of money, but rather, lack of interest.

31. samgsam

Posts: 153; Member since: Mar 24, 2017

The problem with Americans is that they believe whatever the person selling the product tells them. Also, IQ of majority of Americans is quite low.

29. Rampage_Taco

Posts: 1127; Member since: Jan 17, 2017

What percentage own an Android device? I bet the number is higher

28. cnour

Posts: 2305; Member since: Sep 11, 2014

The remaining 36% are dreaming to own an Apple product.

38. RebelwithoutaClue unregistered

sure kiddo and 80% of the world dreams of having an Apple as well

43. darkkjedii

Posts: 31798; Member since: Feb 05, 2011

And waking up not sweating it at all.

50. L0n3n1nja

Posts: 1613; Member since: Jul 12, 2016

Back when I worked for Verizon I had multiple nightmares that I owned an iPhone instead of my Galaxy Note at the time. Not needing to deal with Apples software and hardware issues on a daily basis is the best part of no longer working for Verizon.

27. ameran

Posts: 344; Member since: Dec 04, 2013

Did they find those Americans in the woods? Most Americans I see around me have some kind of Windows and Android devices. I really don't know from what source they claim such number.

25. jeroome86

Posts: 2314; Member since: Apr 12, 2012

They have good products for sure but they need to dial in their software for sure on iOS devices.

24. ebilcake

Posts: 1234; Member since: Jul 16, 2016

I own no Apple products, never have. I do repair them though, wish I didn't have too. PC - High End Custom Gaming - Windows 10 Phone - Galaxy S8+ Android TV Box - Shield TV Android + HTPC Windows 10 Tablet - Pixel C Android Laptop - Don't need one. Apple and iOS can go fuck themselves

18. cmdacos

Posts: 4414; Member since: Nov 01, 2016

Yep and Kardashians are celebrities and Trump is president. Says a lot...

21. kiko007

Posts: 7525; Member since: Feb 17, 2016

I fail to see how celebrities determine the intellect of a group of people. You realize they are meant to entertain, not actually do anything substantial, right? As for the Trump thing... well... yea... can't argue with that . The guy is completely out of touch with reality and likely has some form of onset Dementia, yet a third of this country still voted him in office. I'd argue that the majority of his voters aren't in the Apple tax bracket though, considering which places support his views and such. It's not nice to generalize.

41. AxelFoley unregistered

The Kardashians are also celebrities in your country. You citing them only shows you're from a place that accepts whatever garbage the US sends you. Trump lost the popular vote by 3 million and has a 36% approval rating, in spite of a country in Europe buying facebook ads for him. Now, keep enjoyng your internet provided to you by the US Department of Defense. Especially since US soldiers are probably freely roaming your country.

17. lmao2016

Posts: 89; Member since: Mar 17, 2016

I have a iPad that I never turn on (should probably sell it) and a Mac lol

16. fyah_king unregistered

I have a free Apple TV and that's it!! If it ain't free I ain't buying it.:)

12. MartyK

Posts: 1043; Member since: Apr 11, 2012

Guess that means I'm in the 36% group.. Oh well.

* Some comments have been hidden, because they don't meet the discussions rules.

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