64% of Americans now own an Apple product
Apple products are nearly ubiquitous in the US: 64% of Americans now own at least one Apple product and the average US household has 2.6 Apple products, according to a recent CNBC All-America Economic Survey. Keep in mind that the results in this survey are based on questioning 800 people across the US, which is not that big of a number.
The number is shocking, especially considering that it keeps on growing, as back in 2012 when the first such survey was conducted, it stood at an already solid 50%.
Nonetheless, it's not everyone who owns Apple products and - not surprisingly - it is people with lesser means that cannot afford them:
The product is ubiquitous by income group, age, race, sex and region of the country — more than half of nearly all demographic groups report owning at least one Apple product. The household ownership rate is below 50 percent for only a few groups, including those with incomes under $30,000, retirees and women over age 50.
Not surprisingly, it's among the rich, where the iPhone is most popular. 87% of American households with an income of over $100,000 own at least one Apple device, and this wealthiest group also owns an average of 4.7 Apple devices per household, compared with just one device per those households with income in the lower grades.
Interestingly enough, Americans in the West own 3.7 Apple devices per household, while those in the South "only" have an average of 2.2.
source: CNBC
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