Apple's iOS has proven to be one of the
best platforms when it comes mobile advertising, but the rise of Android
has left it on the second place in Millenial Media's ad network, according to newly released data for March.
The launch of a Verizon-branded iPhone, however, boosted Apple's position and contributed largely to the 11% month-on-month growth of iOS. Cupertino's platform accounted for 31% of the ad impressions on the network, while Android held 48%.
RIM was the other company on the rise with 29% increase to finish with 18% of all ad impressions. Nokia's Symbian and Microsoft's Windows Phone stayed flat each with a 1% share.
In terms of devices, Apple held the lead with 32% of all ad impressions, a share courtesy not only of the iPhone, but also of the iPad and iPod touch. Samsung remained second with 15.2% share, while HTC trailed third enjoying 10.69% and an overwhelming six handsets in the top 20 ranking. Smartphones reigned supreme in Millenia Media's network stats with 64% of ad impressions, feature phones had a 19% share and other connected devices like the iPad score at 17%.