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Andy Rubin says Samsung's success with Android has to do with execution, welcomes Firefox OS

Posted: , by Alan F.

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Andy Rubin says Samsung's success with Android has to do with execution, welcomes Firefox OS
Andy Rubin says execution is the key to Samsung's success

Andy Rubin says execution is the key to Samsung's success

Andy Rubin is considered the father of Android which makes his proclamations important because of his perspective. At a MWC 2013 roundtable, Rubin mentioned that the success that Samsung has had with its Android models is less about Android and more about execution. While more than one company is profiting from the OS, Rubin said that "There’s one big company that’s being hugely successful, that’s mostly about execution. It’s not mostly around Android."

Rubin says that if other manufacturers want to be as successful as Samsung, they will have to find their own way to do it. In other words, Samsung's competitors shouldn't count on Google to close the gap between Samsung and the other Android phone producers. Rubin also made a point of noting the investment Korean based Samsung has made in making its name a world power. Currently, the Samsung Galaxy S III and the Samsung GALAXY Note II are the two models that are driving Sammy's success in the Android space.

In addition, talking about the open source Firefox OS, Rubin said that it might be able to bring the internet to regions of the world where Android can't help. Because of certain hardware requirements that are needed to run Android, emerging markets might have to rely on another mobile OS to bring less expensive phones to certain regions. He added that getting those people to the web that might otherwise never get a chance at using it, can actually help Google.

Rubin also welcomed the opportunity to compete with another open system than with a closed one. "In general, I feel friendly toward them… open is good. Competition is good. We built Android because there was no open operating system," he said.

source: AllThingsD (1), (2)

36 Comments
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posted on 26 Feb 2013, 14:08 4

1. InspectorGadget80 (Posts: 6429; Member since: 26 Mar 2011)


This is even MORE GOOD NEWS first ZTE now SONY NEXT UP SAMSUNG

posted on 26 Feb 2013, 14:19 2

7. omar300 (Posts: 181; Member since: 24 Jun 2012)


i think he was relating to htc because htc cant make up their mind how to dominate the market. they just keep making random devices and try to sell it for $600. samsung makes 2 devices and sells it for $600 and the rest clutterf**k samsung makes cost no more than $200. which is very smart.

posted on 26 Feb 2013, 15:32 6

11. tedkord (Posts: 4729; Member since: 17 Jun 2009)


HTC's problem is they don't listen to the consumers. We've been telling them for years that they need bigger batteries in their phones and they just won't do it.

posted on 26 Feb 2013, 22:45

28. jsdechavez (Posts: 702; Member since: 20 Jul 2012)


..and maybe Nokia. Maybe they should drop S40 for Symbian or Firefox for the low-end...

posted on 26 Feb 2013, 14:11

2. starandmountain (Posts: 50; Member since: 01 Apr 2012)


Tomtom works together with a business of Intel, called Telmap. Intel works together with Samsung on Tizen, is this how they will get map app on Tizen? Correct me please if i'm wrong

posted on 26 Feb 2013, 14:12

3. starandmountain (Posts: 50; Member since: 01 Apr 2012)


a* map app

posted on 26 Feb 2013, 14:13 6

4. steviewonders (Posts: 20; Member since: 03 Nov 2009)


Find their own way of doing it??? Samsung have used similar tactics as Apple. Granted, they make good quality products but all their advertising is based on making them out to be this 'cool' manufacturer. That's exactly how Apple work. Fashion over function.

posted on 26 Feb 2013, 14:18 9

6. Ardoleon (Posts: 12; Member since: 30 Nov 2012)


Their own way being the implementation of customizations ot the basic inter face, the reason that Android was open in the first place. It seems that it was designed to be only a base, with the manufacturers creating the interface and user experience. This is the area in which Samsung has created their success, being the most customized interface available.

posted on 26 Feb 2013, 15:35 3

12. darkkjedii (Posts: 11177; Member since: 05 Feb 2011)


They've taken several pages from apple, and have been highly successful in doing so. Now apple should stop suing Sammy, and take a few pages from them as well. Sammy learned from apple to unify their brand, and showcase the practicality of their devices in commercials instead of just specs. Sammy has been growing, cuz due to the pagers they've taken from apple they now appeal to the mainstream consumer instead of just techies like moto, nexus, and Htc. Apple has let the student become the master, now they need to do a 180

posted on 26 Feb 2013, 14:16 15

5. omar300 (Posts: 181; Member since: 24 Jun 2012)


Cant believe there are such humble people in world. specially when one thinks of Steve jobs.

posted on 26 Feb 2013, 14:49 8

8. darac (Posts: 2156; Member since: 17 Oct 2011)


This guy is not the only one.
Google's CEO is using the subway :p

posted on 26 Feb 2013, 15:12 7

10. Doakie (Posts: 1250; Member since: 06 May 2009)


Really? He's not driving a Mercedes convertible with no license plate?

posted on 26 Feb 2013, 16:38 1

20. p0rkguy (Posts: 683; Member since: 23 Nov 2010)


The comfort in convertibles are absolutely terrible.

posted on 26 Feb 2013, 16:03 3

13. ilia1986 (unregistered)


As much as I hate Apple - I love Steve jobs. Steve turned Apple from near bankruptcy to Apple it was until Q4 2011. A company which used to innovate at almost every product - until Tim 'attorney' Cook came along and made S products with 0 innovation.

posted on 26 Feb 2013, 16:35 3

19. p0rkguy (Posts: 683; Member since: 23 Nov 2010)


All the products from Jobs' death to the iPad mini are still Jobs' "innovations". The iPad mini wasn't Cook's idea.
When Cook took over, all of Jobs' products were still in effect.
Don't blame Cook.

posted on 27 Feb 2013, 06:34

34. ilia1986 (unregistered)


Steve would never allow a "beta" product to be released. He would never allow the past and current state of Apple maps and he was against the idea of a 7" tablet. It doesn't matter if all of Apple's products are his ideas - he was deathky ill and obviously didn't think right. The Steve Jobs I know from his bibliography would never allow for Apple to fall behind on so many things.

posted on 26 Feb 2013, 16:45

21. darkkjedii (Posts: 11177; Member since: 05 Feb 2011)


You don't hate apple. You're a huge apple fan, and p0rkguy is right

posted on 26 Feb 2013, 17:23

22. darkkjedii (Posts: 11177; Member since: 05 Feb 2011)


Ilia what is it you hate about apple so much? I'm curious because you used to be a huge apple fan, real question no disrespect intended.

posted on 27 Feb 2013, 06:29

33. ilia1986 (unregistered)


It's a great deal of many things, but I think the main reason is the absolute determination to destroy Android and the banning of the Samsung Galaxy tab 10.1 and the Galaxy nexus.

posted on 27 Feb 2013, 01:04 1

30. VZWuser76 (Posts: 1357; Member since: 04 Mar 2010)


To me Steve Jobs was two things, a great idea man/salesman, and an egotist. He had great ideas and knew how to market them, but relied on others to bring them to fruition. But the egotist is the reason why I dislike him. IMHO his arrogance cancels out his virtues. Telling customers what they need rather than listening to their needs, flaunting the laws (vehicle with no license plate, setting up residence in another state to move himself up the line for a transplant), how he treated his child (claiming he was sterile to avoid supporting his child while he lived in luxury), shady business practices, and his general opinion of consumers (that they couldn't tell a Galaxy S from an iphone, nevermind the Samsung logos placed prominently on the packaging and phone).

The thing that really angers me about Apple is how they handle their money. They want everyone to buy their products but the lionshare of their money is kept offshore to avoid taxes. When asked to bring manufacturing back to the US by the president no less, he stated it would never happen. Meanwhile Samsung, a foreign company is creating jobs in places like Texas and California. I understand the point of capitalism is to make money, but if the country keeps slipping financially, people may not be able to buy their products. Maybe it's time to reward the loyalty their customers have shown towards them and help strengthen the country they live in.

posted on 27 Feb 2013, 03:42

32. omar300 (Posts: 181; Member since: 24 Jun 2012)


surely money wise apple is doing better than anyone but this isnt business site. here it would be more fashionable to talk innovation. which apple sucks at.

posted on 27 Feb 2013, 03:39

31. omar300 (Posts: 181; Member since: 24 Jun 2012)


i agree.

posted on 26 Feb 2013, 14:47 8

9. saffant (Posts: 219; Member since: 04 Jul 2011)


"Fashion over function" ??? really?

Samsung's flagship devices have always been leading the market no just in terms of sales but also benchmarks and usability. And.. you say "fashion" over function?? Think you mistook Samsung for Apple.

posted on 26 Feb 2013, 16:28

17. HDShatter (Posts: 1021; Member since: 17 Jan 2013)


Lol samsungs cheap plastic is the opposite of fashionable.

posted on 26 Feb 2013, 16:05 5

14. Tsepz_GP (Posts: 819; Member since: 12 Apr 2012)


Well then, Andy just TOTALLY ripped apart the VERY excuse that all these Samsung haters use, Samsung haters, especially the ones who use non-Samsung Androids LOVE to claim that the only reason Samsung are doing well is due to Android, a very pathetic excuse.

Andy hit the nail on the head, Samsung are successful due to their brilliant IMPLEMENTATION of their customizations and features, and putting them all together in a well rounded smartphone with great marketing, exactly why Samsung will continue to rule this year, as clearly Sony, Htc and the others haven't learnt anything from Samsung.

posted on 26 Feb 2013, 16:25 2

16. taz89 (Posts: 2014; Member since: 03 May 2011)


Exactly if samsungs success was down to just using android you would think all those others that use android would be successfull too.when you at the look at the big picturew,android is just a part of the jigsaw that makes them successful I mean it doesn't hurt having the ability creating most parts that go into a mobile phone.

posted on 26 Feb 2013, 16:19 2

15. _Bone_ (Posts: 2126; Member since: 29 Oct 2012)


Ironically Larry Page was quoted saying that Nicola Tesla was the greatest inventor of a century back, but he lacked the business perspective that made the inveStor Edison flilthy rich. Samsung may not be innovation king, but they have good ideas and they sure know how to sell it, and you don't see S3 and Note II users running to the competition so it's not smoke and mirrors.

posted on 26 Feb 2013, 16:29

18. HDShatter (Posts: 1021; Member since: 17 Jan 2013)


People care more about marketing techniques and how much "swag" something gives them. I have no faith in humanity.

posted on 26 Feb 2013, 21:19

27. spideyhead256 (Posts: 148; Member since: 05 Nov 2012)


So you mean every person who owns a samsung phones goes to it cause of their marketing techniques and 'swag' ? that's seriously one of the most naive comments i've seen on here.i have been an owner of samsung smartphones/tablets for almost 2 year..and trust me man..i didn't go to them for their 'swag'.samsung makes better all round devices and that is why they are sucessful.sure marketing techniques work on ALOT of people who aren't mobile geeks but samsung is surely more than just a swag making company.example..if i bought an htc one x instead of a galaxy s3..what would i have to compromise? an external sd card and better battery.and that's a bigger priority to ME cause samsung provides that its surely a bigger priority for ALOT of people.

posted on 26 Feb 2013, 18:27 2

23. shuaibhere (Posts: 1428; Member since: 07 Jul 2012)


No comes butthurt samsung haters..
If android is the only reason why not other manufacturers are as successful as samsung...
Samsung implemented the way it should and hot success..

posted on 26 Feb 2013, 20:01 2

24. _PHug_ (Posts: 380; Member since: 11 Oct 2011)


Wait...
So Rubin is going to go thermo-nuclear???

posted on 26 Feb 2013, 20:18

26. _PHug_ (Posts: 380; Member since: 11 Oct 2011)


* isn't *

posted on 26 Feb 2013, 20:15

25. jroc74 (Posts: 4728; Member since: 30 Dec 2010)


Samsung's success is they try to cover all the areas as much as possible. They are usually a step ahead than others in the specs and features dept.

I dont like Samsung phones. They dont usually do well for my wants n needs. But I give them credit for every thing else they do well.

Samsung also has the most phones out vs other Android manufactures. Low end, mid range and high end. They are covering all the bases as much as possible.

posted on 26 Feb 2013, 22:53

29. BattleBrat (Posts: 1070; Member since: 26 Oct 2011)


I dunno, I'm a Moto man, but I cannot help looking at the Note 8.0....

posted on 27 Feb 2013, 08:53

35. daniel_bargs (Posts: 323; Member since: 27 Nov 2010)


i really think removable battery on flagships + microSD slot actually makes SGS3 the best Android phone! All the Xperia, HTC, Motorola has no SD slot(save for xperia and moto) and no removable battery! but LG is great,but on updates, they are late.

just an analogy, but for me, microSD and removable battery is a requirement for my next phone.

posted on 27 Feb 2013, 11:00

36. slillo114 (Posts: 3; Member since: 21 Feb 2013)


Samsung makes amazing products period. Their products sync together better then any apple device. I was a die hard apple guy until i picked up the s3. I now have the note 2 which is like my note 10.1 and I have the galaxy s. I have used all different roms and in my opinion touchwiz is amazing. Samsung would still kill it with an unknown os on their phones. Keep going Samsung your doing it right. I seen the s2 got updates to add some s3 features to it which shows that Samsung hasn't forgotten about their old devices like other companies.

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