Samsung is giving away free Galaxy S9s in its latest anti-Apple marketing scheme

Samsung is giving away free Galaxy S9s in its latest anti-Apple marketing scheme
Samsung has been on a roll lately with its anti-Apple ad campaign. After mocking the likemindedness of devoted Apple fans in a bizarre ad where the punchline was a family with "notch" haircuts, and a handful of other ads in the so-called "Ingenious" series, the South Korean tech giant has gone for a different spin in its latest marketing stunt.

This time around, the stage is set as far away from the interior of Genius Bar as you can imagine. Namely, in a tiny village in the Netherlands by the name of Appel. Yes, Appel, which in Dutch means — you guessed it — apple.

A team from Samsung went to the village and handed over free Galaxy S9 units to 50 of Appel's 312 inhabitants. To carry out the campaign, Samsung worked with an 18-year old Apple fan from the village. The video below shows the reactions of members of the Appel community receiving their shiny, new Galaxy S9s:

“With our innovative products and services, we have been off the beaten track for years to make everyday life more fun and easy. With this marketing campaign we do exactly the same. We are off the beaten track to get our message across. Our goal is to introduce as many people as possible to the possibilities of the Samsung Galaxy S9,” said Gerben van Walt Meijer, Marketing Manager for Samsung Mobiles in the Netherlands.


source: SamMobile



1. midan

Posts: 2722; Member since: Oct 09, 2017

Well if nobody want to buy them, atleast you can give them free to empty those stocks

11. piyath

Posts: 2445; Member since: Mar 23, 2012

Samsung has become embarrassingly stupid and I almost feel bad for those Korean idiots......hahahaaaaa

2. Iodine

Posts: 1478; Member since: Jun 19, 2014

An Apple a day keeps the freebies rain

3. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

Very desperate move from Samsung. Ingenious!!! Now your making your fans crying out loud just like Huawei giving free power banks. This is the best way to fly these phones off the shelves.

12. piyath

Posts: 2445; Member since: Mar 23, 2012

Grow up Samsung!

4. Consumer2

Posts: 161; Member since: Jul 24, 2018

No battery, No sales. 1+1= 2. is simple as that. Wake up bozos in Samsung.

5. apple-rulz

Posts: 2028; Member since: Dec 27, 2016

Another cringe worthy move by Samsung.

6. basher

Posts: 105; Member since: Sep 20, 2015

Samsung, come to Spain to our little village called Oliva. It means Apple in English. We will be waiting!!

7. whatev

Posts: 2205; Member since: Oct 28, 2015

How cute and desperate from Samsung, I guess they’ll include those phones in the quarterly report to increase the numbers :)

8. Vokilam

Posts: 1181; Member since: Mar 15, 2018

How else is someone gonna react? “Oh no, no, get away from me with free expensive stuff..”. Another question, I noticed Samsung rebranded the town from Appel to Samsung, does that mean I can walk into Samsung corporation office - give away bunch of iPhones and rename their company - Apple?

9. ShadowWarrior

Posts: 165; Member since: Aug 08, 2017

Wouldn't be surprised if those residents took those phones and sold them to buy iPhones

15. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

No matter what the reason is, it is amazing how Apple fans ca t stand for Samsung to give away anything.. Apple. Spent give you guys nothing. And Samsung sells 300M phones year. So what if they give a few away. A free nice phone is a nice no matter who it's from. Samsung gives away a $900 which is a tax write off, and Apple CA t even put a fast charging in a box with a supporting device. A charger that cost $5 to make. Yeah keep on hating Samsung. But I enjoy by 3 free VR, my 4 pairs of premium wireless headphones, my 2 256GB discards and my free Gear 360. I have over $2000 in free stuff for only 3 phones I bought that I kept for just a few months. Haha. Keep on hating Samsung though.

16. whatev

Posts: 2205; Member since: Oct 28, 2015

Techie, first you should check your grammar before posting, it’s going downhill, you used to have this terrible grammar when you were going through heavy meltdowns, second, Samsung giving away the GS9 is all nice and all if only they weren’t making it like a simple troll attempt to apple, why not doing the same to huawei or the other Chinese brands which are really the ones killing Samsung? By doing this, they are reinforcing the toxic behavior from psychopath trolls like you for example, Samsung will never win the premium segment to Apple, that’s not gonna happen and you know it, they should focus on improving their phones and their marketing instead of wasting their money on attacking Apple, meanwhile huawei and company are having a banquet taking users from Samsung

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