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iPhone loyalty rate hits 92% ahead of iPhone 8 release

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It appears that iPhone users are extremely loyal customers. In a survey conducted this April, financial services firm Morgan Stanley established that 92% of iPhone owners who were likely to buy a new handset in the next 12 months plan to upgrade to another iPhone. 

This is a sizeable 6% year-over-year increase compared to the 86% recorded by Morgan Stanley in 2016. In fact, the loyalty rate for 2017 is almost tied with Apple's all-time record of 93% documented in 2015 when the iPhone 6s was launched.

Morgan Stanley analyst Katy Huberty puts these numbers into perspective in the research note:


These are not the only interesting revelations that can be found in the Morgan Stanley note - the Wall Street firm also predicts that there would be no delays in the arrival of the iPhone 8.

via: MacRumors

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