UK anti-litter app LitterGram allowed to keep its name by Facebook

For those not familiar with the subject, LitterGram is an app that has a simple, yet valiant, purpose. It's meant to be used in the UK for users to snap pictures of litter on the street and send them directly to their respective UK councils, so they can send clean up teams.

However, Facebook's lawyers saw something else when they came across LitterGram. Namely, trademark infringement to the Instagram name. This led the attorneys to writing an angry letter to the LitterGram team, which in turn resulted in a personal video plea by the app creators, aimed at Mark Zuckerberg, so they can keep their name.

In the end of it all, LitterGram and Facebook agreed that the UK team will not try to trademark the name, but they never got officially off the hook. In fact, in September the LitterGram team received a new letter by Instagram's owners, asking for their name change. And after some correspondence between the two companies, the British developers received a final letter, in which Facebook's lawyers stated that they “consider this matter closed at this time”.