The Empire at AT&T Strikes Back-with blanks

The Empire at AT&T Strikes Back-with blanks
Verizon has captured the attention and imagination of cellphone fanatics everywhere by combining facts and humor to promote its strong nationwide 3G coverage while at the same time, gently knocking AT&T right where the nation's number two cellular network is at its weakest-3G coverage. By taking AT&T's own "There's an app for that" and turning it into "There's a map for that", Verizon exposed its rival on national T.V. and forced the number two network to a witty but pointed comeback of its own. However, using Luke Wilson to deliver the message probably wasn't the best idea, and the message itself gets lost in the shuffle.

The main problem lies in the maps. AT&T has never been able to refute Verizon's "5 times more 3G coverage" claim and in fact, admits that it is true. The law suits have never been about 3G. The legal battles deal with AT&T saying that the maps are drawn in a way to make viewers think that the company has no coverage in areas where it has no 3G when the truth is that there is coverage in the form of EDGE-a 2.5G network that is not as fast as 3G and has limitations. So when Mr. Wilson says that 300 million Americans are within reach of AT&T's cellular network, well, many of those people can not get 3G service from AT&T. The postcards? Not funny or informative. Most of the places that are mentioned in the AT&T ad are places where the company does have 3G coverage. After all, you would expect New York City, Chicago and Atlanta to be locations where both cellular operators would spend to have the best possible signal. And listen carefully to the copy. Mr. Wilson says the postcards are from places where AT&T has service with no mention made of 3G coverage. By ignoring this, AT&T is actually agreeing with its challenger.

What AT&T needs to do is to stop wasting money on these spots that do nothing but remind viewers why Verizon is the nation's number one carrier, and use the bucks to build out the rest of its 3G network. Once that work is all done, a new ad could be made that shows the new 3G coverage. The only problem is that by then, we probably will be well into competition over 4G.

source: Erictric

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39 Comments

1. hkphooey

Posts: 35; Member since: Oct 18, 2009

That was another weak ad.....hey AT&T, try again....maybe get Owen Wilson instead?

2. BeInspired

Posts: 45; Member since: Apr 21, 2009

AT&T, although you are not my favorite cellular company, but to pick between Verizon and AT&T, AT&T, i am on your side. What verizon is good about is just more coverage, other than that, they are nothing. AT&T, let's kick their ass down soon, Verizon became number one is all because ate Alltel. AT&T, you will have the potention to kick them down, I believe you will have more coverage soon. The USA, total area is constant number(3,537,441 square miles), when you guys meet the same coverage map, that is the time to kick Verizon's ass so hard.

3. nick315

Posts: 17; Member since: Feb 27, 2009

BeInpired is obviously a tard, because AT&T Doesn't work ANYWHERE, DROPPED CALLS, CALLS STRAIGHT TO VOICEMAIL, NO SIGNAL, STILL NO SIGNAL, and worst thing, NO SIGNAL

4. VZWEMP

Posts: 158; Member since: Dec 11, 2008

and the only reason AT&T was number one at one point was because of the merge between cingular and at&t. regardless of what devices AT&T has Verizon constantly obtains more customers per quarter, more revenue, MORE awards and most of all more coverage. Oh BTW what is your "favorite" cellular company, if its not Verizon or AT&T. Dont even dare say T-Mobile.

6. BeInspired

Posts: 45; Member since: Apr 21, 2009

again, you are talking about coverage, when the converage is better, no drop calls, with full signal.

11. VZWEMP

Posts: 158; Member since: Dec 11, 2008

what else matters.....COVERAGE! thats what you want out of a cell phone company. the only thing else that really matters second to COVERAGE is CUSTOMER SERVICE (which Verizon beats AT&T at as well and thats a fact. JD Power Associates awards Verizon this damn near every year) the last thing that matters device selection and availability (which is subject to opinion but i feel as though Verizon has a better selection).

16. E-Z DUZ-IT

Posts: 36; Member since: Mar 17, 2009

Has everyone forgotten that the reason verizon sprint and other exist here and should have had a rather easy time advancing a network, is due to the fact the government hacked AT&T into pieces. (monopoly reason).

17. VZWEMP

Posts: 158; Member since: Dec 11, 2008

ummm youre wrong but whatever. the gov't monitors ALL large corporate entities. tell me what exactly the gov't did to hack AT&T into pieces because last time i checked the gov't also made Verizon divest some of its assets during the Altell acquisition. so it goes both ways.

21. Kiltlifter

Posts: 742; Member since: Dec 11, 2008

LOL @ BeConfused The only reason AT&T was the largest before VZW was because of the Merger of AT&T and Cingular to begin with. VZW was number one before that, and was quickly gaining ground to squash AT&T as number one again, the only thing that kept at&T ahead of VZW was the iPhone, and even with the iPhone VZW was gaining on AT&T, so the Alltel merger was inevitable as Alltel's whole point of existence was to compete for a while, then sell to the highest bidder for a profit. Tool!

5. vzw fanman

Posts: 1977; Member since: Dec 11, 2008

that was yet again an epic fail commercial. and again, luke wilson doesn't make it any more appealing...verizon's commercials are amazing, especially the one about the reindeer.

7. BeInspired

Posts: 45; Member since: Apr 21, 2009

My favorite cellular company is Docomo, heard of that?

12. VZWEMP

Posts: 158; Member since: Dec 11, 2008

Nope...thats not a US company is it?

32. tuminatr

Posts: 1120; Member since: Feb 23, 2009

japans big cell phone company

37. dubracer223

Posts: 46; Member since: Mar 16, 2009

and im sure he has coverage with them right?

8. BeInspired

Posts: 45; Member since: Apr 21, 2009

The price of verizon is not worth it. recently they raised the ETF again, that is just BS. These days, every cellphone company fight for cheaper price.

9. vzw fanman

Posts: 1977; Member since: Dec 11, 2008

so don't leave the company, is as easy as that.

10. BeInspired

Posts: 45; Member since: Apr 21, 2009

Since verizon is so good about, why should it worry about people leaving the company? Raising the high ETF fee, worry about people leaving the company, so there is people joined the verizon, and find out verizon sucks, and leave the company.

13. Sufcc

Posts: 33; Member since: Jul 28, 2008

Only raised the etf for smartphones.

14. VZWEMP

Posts: 158; Member since: Dec 11, 2008

for one get you facts straight. the raised ETF is only for advanced devices. people were taking advantage of buy one get one BB promotions and then canceling the line of service. So *boom* you just got a 500 dollar BB for 175 dollars. you sell the BB brand new online for close to 400 sometimes even higher and there you have it. Verizon loses money on a device and you just made a fat profile at Verizon's expense. If someone buys an LG-VX5500 for example the ETF is only 175 BUT if they buy a BB, Droid or another advanced device then its 350. the 175 ETF drops by 5 dollars every month you have service with us and the 350 dollar ETF drops by 10 dollars every month you have service with us. BTW the prorated ETFs is something Verizon started first and other carriers started to implement. so get your facts straight before you post.

15. jundibasam

Posts: 119; Member since: Aug 05, 2009

because the raise in ETF is not about worrying if customers are going to leave, but stopping those who are gaming the system. I like verizon service and wouldn't leave them at all, so i don't have to worry about an ETF but I can see why they did it when customers are taking advantage of their buy one get one free offers then selling the free phone on ebay and canceling the line. that kind of shennanigens is why companies have to take measures like this to stop people who are taking advantage of a company. Everyone jumps on a company for doing something anti-consumer when if you look into it, it actually helps the consumer because verizon can keep offering those kinds of promos and deals by weeding out those who aim to profit or benefit at everyone else's expense.

34. remixfa

Posts: 14605; Member since: Dec 19, 2008

verizon and ATT are the same pricing. VZW alone offers by far the best coverage, and you pay for that coverage. you dont get premium for bargain bin pricing. Unfortunatly, ATT tries so hard to pretend its premium by keeping its rates at VZW levels, while giving you Tmobile service. Only fools fall for that. If you dont like VZW's pricing, fine.. you cant afford it. not everyone can afford the best. honestly there is a huge diff in pricing between VZW and Tmobile and if your in the city or most highways Tmo will be just fine at half the price or less. Problem is businesses cant afford to drop calls when traveling so VZW is the best option of all the carriers. This commercial is just another sad lie in a long line of lying commercials by ATT.. oi vey!

18. Mateo8326

Posts: 472; Member since: Jul 15, 2009

ATT...just let verizon have it for now and stop wasting all this money...you can't be number one forever just let them have there shine they work and cheated hard for it lol.For now sit back and relax and come up with you own new and creative inventives. verizons gonna lock in new customers and have them for a while since they double up on the ETF when cancelling your contract. Just let the balloon effect take it place, worry about what matters right now DATA, DATA, DATA,there is perfect cellular company all provide drop all provide have there spots where it works best with one provider and not the other so who cares. Just ride the wave and when the sunami hit verizon you guys will be floating along.

19. jundibasam

Posts: 119; Member since: Aug 05, 2009

hahaha, keep dreaming fanboy! in order to ride a wave, you have to float, and last i checked, AT&T is sinking fast!

20. VZWEMP

Posts: 158; Member since: Dec 11, 2008

wow. we cheated. tell me exactly how Verizon cheated to get be number one. Is having the largest voice and 3g coverage cheating. OH wait i guess investing billions of dollars into our network every year is cheating. or is it being ranked number one in call quality and costumer satisfaction 4 yrs in a row thats considered cheating. oh wait i know i guess offering insurance on ALL of our devices is cheating. oh wait wait wait i know what it is its because we have the LOWEST churn rate, damn those loyal customers. WOW you caught us. i guess we're not as sneaky as i thought we were. oh yea and like i said before the raised etf is only for advanced devices and im sorry but consumers brought that upon themselves by taking advantage of the buy one get one BB promo. face it no matter what devices AT&T has we are still growing. we have the lowest churn rate and highest net adds.

22. CRICKETownz

Posts: 980; Member since: Oct 24, 2009

Man...ppl really take this cell phone business personal. "I got the latest! What you got sucks!" Who the hell wants to browse the web while on a phone call anyway? Apple designed a revolutionary phone...so all the VZW goons face it. Samsung, LG, RIM, etc...they make several diff. phones for several diff. carriers. Apple makes ONE phone. They focus all of there resources into ONE device. You won't win the technology game over Apple. Apple was the newcomer and changed the game. Give them that. But unfortunately, Apple decided to place their eggs in a house of sand. Not enough bandwith for picture messaging? C'mon AT&T...seriously? Where have you been for almost the last decade? Even Sprint has that...that's just pathetic. But anyway, to dude's point earlier...every carrier has their pro's n con's. All carriers drop calls...has bad customer service...and billing problems. Just pick your poison...

23. CRICKETownz

Posts: 980; Member since: Oct 24, 2009

Oh yea...I forgot one thing. O'Doyle Rules!

24. VZWEMP

Posts: 158; Member since: Dec 11, 2008

what does Apple have to with this at all. this is a discussion about AT&T vs Verizon's marketing team basically and yet you somehow manage to mention APPLE. hmmmmm im confused

25. Mateo8326

Posts: 472; Member since: Jul 15, 2009

i'm not arguing with you dude i not saying verizon ain't on top i happy verzion finally made it up there, ATT can't be on top for ever. All i'm saying is ATT needs to stop wasting money on the fact that verizon is on top right NOW!! Yeah it took them billions of dollars to be on top now you had to match ATT to pass them up so yeah verzion better be on top or that would be a lot of money lost. ATT just needs to stop crying and let them have if for awhile, and as far as churn rate unless you work for the company it here or there talk. I use to work for ATT and the churn rate was about the same last year and 3rd quarter of this year.

26. Mateo8326

Posts: 472; Member since: Jul 15, 2009

Believe or not; it to a point where talking on the phone is secondary for having a phone sad enough. If your phone doesn't flip up then talking on the phone is not your primary use for the phone. I your phone has a qwerty keyboard then calling isn't your 1st option texting is. Thanks for agreeing with my statement....all in all doesn't matter who is on top it whatever works for you, it all the same yeah you can say verizon has the best service but unless you tested it yourself around the country no one really knows right .....lol

27. Jyakotu

Posts: 867; Member since: Dec 12, 2008

Honestly, I feel that TV ad spots really don't sway customers all that much. While Verizon's commercials are entertaining, I'm an AT&T customer because I've never had a problem with their service at all. It really all depends on where you live because I love AT&T and I love their service and their phones (the iPhone is actually one of my least wanted phone in the AT&T line up). Plus, it's smart that Verizon is going after AT&T since they would be crazy to go after Sprint since it's upgraded to 4G now. Still, like I said, I like AT&T and have nothing against Verizon, but in my area and from my past experience (as a Cingular and now current AT&T customer), I've had nothing but excellent service!

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