Tango isn't out yet, but Windows Phone already getting calls of fragmentation

Tango isn't out yet, but Windows Phone already getting calls of fragmentation
It's no secret that we are not fans of the term "fragmentation". It is nothing more than a negative marketing term popularized by Apple, that has no real meaning for the average user. And, now Windows Phone is lucky enough to get dragged into the mess because news has come out that Windows Phone Tango and Mango will coexist in the market. 

Tango is designed for lower-end devices with less RAM, which means that some apps, most notably certain games, won't be able to run on Tango phones. This seems to be enough for Microsoft expert Paul Thurrot to claim that WP is moving towards fragmentation, because Tango phones won't be able to run Plants vs Zombies. Tango is expected to be Windows Phone 7.5.1 and apps will have to be certified specifically for those handsets. This means, just like every other app store out there, that Tango users won't see incompatible apps in the Windows Phone Marketplace. 

If this is the standard for a "fragmented" platform, then every platform on Earth is fragmented, because there is no platform around in which every device in the ecosystem is running the same OS version. And, not having access to high-end games on a low-end rig is a fact of the tech world, not a reason to cry "fragmentation". If you want to play Crysis 3, you had best own a quality computer. The same philosophy goes for mobile devices, and that's not a bad thing. 

Either way, we'll know more about Microsoft's plans, because Tango is expected to be unveiled at MWC at the end of the month. 

source: Paul Thurrot via WMPU



1. RandomlyPsychotic

Posts: 36; Member since: Dec 29, 2011

until windows phone becomes popular, i don't see any heat building up....yet.

20. snowgator

Posts: 3621; Member since: Jan 19, 2011

Not sure about the posting, but LOVE the screen name!!!

2. PhansMuneeb

Posts: 371; Member since: Jan 28, 2012

Once Windows phone Apollo is out, then it will be WP days. Tango is just to lower specs and prices of smartphones.

3. iDroidx650

Posts: 83; Member since: May 26, 2010

don't all Windows phone devices have at least 512mb RAM. Microsoft has specific tech specs required to develop windows phone. If they keep it up, then I don't see fragmentation a problem.

6. crankyd00d

Posts: 191; Member since: Oct 17, 2011

That's precisely it, RAM, I believe Tango will only require 256MB of RAM

15. remixfa

Posts: 14605; Member since: Dec 19, 2008

tango is meant for ultra low end smartphones for emerging countries like india and africa. there is a huge market waiting for penetration now that symbian is on the way out. We wont see too many of these phones in america, so its nothing to worry about. IM STILL WAITING ON THAT IOS FRAGMENTATION ARTICLE, PA. Especially now since WP7 has been brought into it!

17. snowgator

Posts: 3621; Member since: Jan 19, 2011

Amen, remixfa. And thanks for the well written post.

23. MichaelHeller

Posts: 2734; Member since: May 26, 2011

I was really considering calling out iOS on its own fragmentation, but I was having trouble finding apps that don't work across devices. I mean, even Infinity Blade 2 works on iPhone 3Gs and up. If the basis for fragmentation is multiple OS versions co-existing, then there's no platform around that isn't fragmented. If it's a matter of running the same apps, the only difference from iPhone 3Gs up is Siri, which theoretically does have a hardware basis for exclusivity (although I'm not 100% sold on that.)

25. taz89

Posts: 2014; Member since: May 03, 2011

there are some apps that dont work on the 3g/3gs

4. joey18

Posts: 668; Member since: Jul 20, 2010

Thast sucks my phone will be sg3 ics


Posts: 187; Member since: Feb 10, 2012

i dont see any fragmentation with that i think windows simply giving their high-end devices a sense of edge and benefits compare to their lower ranged phones. what i think would happen is that, windows will be having 2 different class 1 (tango) is for the lower range devices that would enjoy the affordability of the phone without losing a quality os while the 2nd one will be the high-end that will enjoy the luxury of premium treatment

9. Lucas777

Posts: 2137; Member since: Jan 06, 2011

i hope u r right… i severely hope microsoft does not allow fragmentation to android level… because although fragmentation has no immediate effects, it means slow updates and less support in the long run… and i like my wp7 updates fast


Posts: 187; Member since: Feb 10, 2012

so do i., i like windows too.. but i think it will be better for us consumer to buy high end devices of wp for it has more edge than tango i know windows will not let that happen. esp. that now they witness how hard it is for the consumers of android to update.. i just hope things will be ok in wp 8 hopefully wp will merge the idea of ios to be unified with a bit of openness like android like file transfer thru bluetooth micro sd and etc. :)

16. remixfa

Posts: 14605; Member since: Dec 19, 2008

iOS has as big/bigger fragmentation issue than android. you think everyone knows to update their apps and OS without android's auto-update features? lol.

24. Lucas777

Posts: 2137; Member since: Jan 06, 2011

are u kidding me… u think fragmentation is not knowing how to press the app store and then update all… fragmentation is what creates laggy updates for android while ios owners get it the day it comes out… fragmentation also gives more diversity… its not exactly better either way, just 2 ways of doing it… but personally i hope wp7 maintains non-fragmentation so that it is clearly differential from android… ios is fragmented in the fact that there are multiple oses… but tht is not how fragmentation should be used… it should be used to describe how multiple oses are not on the same update line and support line, as they are on wp7 and ios, but not android

7. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Sounds like the days of Windows 95 and Windows NT workstation of long ago. H/W that didn't have the memory required for NT might run on Win-95. Only problem was that the response time for the Win-95 S/W on a H/W-challenged PC was next to forever. But the PC was Win-95 certified.... (Rolleyes)

8. Glim12808

Posts: 394; Member since: Oct 26, 2011

The topic of Tango will probably be touched by Microsoft at MWC, which is in about 2 weeks time. So at the moment, this is just baseless rumor. But in case that happens with Tango, there will be Mango/Apollo and Tango. I'm new in the WP7 platform but have no problem with the concurrent existense of Mango/Apollo and Tango. I started in Android with 2.1 eclair and when 2.2 came out, I skipped it and continued using my 2.1 without any problem. I only upgraded my Android when 2.3 gingerbread came out. As I said I have no problem with 2 WP7 OS's. But at this point, fragmentation in wp7 is just baseless rumor.

10. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

Not a microsoft fan here, but I don't think fragmentation will be that big problem for WP. Yes, Windows Phone will have fragmentation, but not like Android. Most windows phone have strict hardware requirement set by Microsoft. Same for Tango.

12. Junito

Posts: 145; Member since: Feb 12, 2012

oh...........great as we need two stooges.

13. Vrils

Posts: 42; Member since: Sep 17, 2011

you are missing an important detail: only people from rich countries can access the Microsoft Windows Marketplace and they are noy buying Tango phones cause the`re filthy rich :P So those people from poor countries who will buy Tango phones are not allowed into Windows Marketplace anyway so even if all the apps would be working for their phone they can`t buy them kthxbye

14. Commentator

Posts: 3723; Member since: Aug 16, 2011

That's the most over-simplified approach to global economics I've ever seen.

18. snowgator

Posts: 3621; Member since: Jan 19, 2011

Yeah, how DARE Microsoft make an affordable, smooth running OS just for those on a tight budget. What an obvious smack in the face of the under privileged. In case you missed the sarcasm, I am kinda missing your point Vrils. I am excitedly waiting for you to expound on your post.

19. snowgator

Posts: 3621; Member since: Jan 19, 2011

I often feel that Phone Arena can be anti-Microsoft. Not so much anti-Windows Phones, just anti-Microsoft. You can really feel it in the liscencing deals write ups they have, and in a lot of the WP reviews they have. Just little remarks here and there. But this is a level headed, fair write up which takes a look at what Microsoft is attempting to do with Tango (mostly for Nokia, who wants these developing markets desperately.) in the grand scheme of tech. Fragmentation is simply the inability of providing support for one version of your software as you upgrade to another. Tango will be supported. It will be upgraded. It is simply designed for a cheaper, lower end hardware design. As long as Microsoft is honest about it's capabilities to those it markets it to, no way this is a bad thing.

21. meetmadzky

Posts: 12; Member since: Jan 24, 2012

Apple itself has also its own "fragmentation." The bad thing is that the term they tried to popularized is also applicable to them. You can't install high-end games with the low-specs (old version) iPhones. The term was meant solely to bad market other OSes but never really sensible. As long as innovation and the fast-developing technology never stop, this "fragmentation" can never also be stop because it's always part of the track. It has never been out of the constant change and progress of the techworld.

22. haikallp

Posts: 319; Member since: Feb 10, 2012

i think, instead of creating a lower base requirements for phones, MS should release a higer minumum requirement for the Tango update. Because by end of this year, current windows phone devices will be mid rang phones, and the 'Tango' phones will be the high end phones. Releasing a new lower-speced chasis isnt the best idea.

26. Owoteva

Posts: 9; Member since: Jan 09, 2012

I think you're missing the point of the Tango. Lower spec means cheaper phones which is more appealing to developing countries

27. keithrandy

Posts: 22; Member since: Feb 05, 2010

(To the writer) Fragmentation is real. Don't try to down play it you Android user!!!1

28. ibap

Posts: 867; Member since: Sep 09, 2009

A company I used to work for, when PCs first became commonplace, had this bizarre policy where they thought they were going to have all the PCs across the company be "the same". This would only have been possible if they'd bought the lot of them (thousands) and parked them in a warehouse somewhere until they were all deployed. You can guess what happened to THAT notion.

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