Survey of BlackBerry users indicates 70% will upgrade to BlackBerry 10

Survey of BlackBerry users indicates 70% will upgrade to BlackBerry 10

The Jared Company, app developers for BlackBerry, Android and iOS conducted a survey of nearly 6,000 customers and not surprisingly found a fairly high degree of loyalty.  About 70% of those that responded plan to buy a BlackBerry 10 smartphone when they are ready to upgrade.

The company contacted customers who had opted-in for their mailing list. Besides the 70% that said they would upgrade, 54% of those that said they would upgrade said they were doing so because they preferred BlackBerry over other platforms. 19.5% cited appealing features as why they intended to upgrade.

Out of al those who responded, 40% said they had been BlackBerry users for three-to-five years, and 27.4% for longer than five years.  The next figure is sure not going to shock anyone, 68% said they preferred using a physical keyboard versus touchscreen, and 88% believe their apps will be available on BlackBerry 10.  Those last two figures make sense, the BlackBerry physical QWERTY keyboard, especially the one found on the Bold 9000 series, is the measure by which all others are judged.  Also, with the amount of work RIM has been putting into supporting app development, cash guarantees and developer hardware to thousands of developers, it stands to reason that a great many apps in the BlackBerry OS 6/7 environment will find their way to BlackBerry 10.

The Jared Company also asked about the features most valued by its customers.  25% cited email and SMS, 23% picked BlackBerry Messenger and 20% liked the ease of use.  The Jared Company makes a wide series of apps and games for BlackBerry, including ASAP-BlackBerry, Who Is It (custom LED color alerts), and others.

While the response is a relatively small sample against the broad BlackBerry landscape, the brand has been able to hold on to its loyalists.  How about you?  Will you make the move to BlackBerry 10, or are you thinking of switching gears?

sources: The Jared Company via BlackBerry Cool



1. XPERIA-KNIGHT unregistered

Fan base is strong......Good sign

7. pokharkarsaga

Posts: 545; Member since: Feb 23, 2012

BB10 os is a great os compared to android,WP & ios.its completely a gesture os.there are no physical & onscreen buttons.its a next big step over the current mobile operating would be great if OEMs like samsung,htc,lg,sony etc adopt BB10 os on their devices.

14. wrongresearch

Posts: 3; Member since: Oct 16, 2012

it took more than 1 year for RIM to add calender to BB10. RIM doesn't have the power to compete with android.

20. pikapowerize

Posts: 1869; Member since: May 03, 2012

well because the previous CEOs dont realize that iPhone 4 is targeting BB's market--the business market.. and the rise of android is very fast!!! and they give Heins all the burden... but he decided to use QNX platform for BB10--which is a smart move! coz since its an Unix-like platform, app development support will be better than BB7 which is a java!

13. wrongresearch

Posts: 3; Member since: Oct 16, 2012

The survey is NOT valid WAY of survey. or maybe the title of this article IS WRONG... 70% of REPLY when surveyed *IS NOT* the same as 70% of BB user. We need to know how many percentage DID NOT REPLY the survey. That's the real bad things. IF the app developer ask 10K user, and only got 1K reply, MAYBE 9K user (90%) already fled to other platform such as android, and iphone.

46. maxout

Posts: 32; Member since: Oct 20, 2012

not much positive is coming out of RIM these days. Crash & Burn 2012.

2. androidornothing

Posts: 143; Member since: Apr 26, 2012

Ahhhh who cares about BB users. All they care about is PHYSICAL keyboards. They don't know the real beauty of Android. He'll I can even throw iOS in their cuz even iOS is better than blackberry.

4. B3BLW29

Posts: 238; Member since: Mar 02, 2012

IMHO physical keypad always has an edge over softkeypadd because of ease of use n less chances of typos, if one is always on emails then this feature is indispensible. plus BB10 is pllaning to bring loads of goodies to the platform :) so YAY!

29. phil2n

Posts: 519; Member since: Apr 30, 2012

did u know that i can use bb while jogging. can u do that?

39. AndaPastiBego3

Posts: 2; Member since: Oct 16, 2012

There were plenty of QWERTY android. QWERTY does not equal BB

3. bobfreking55

Posts: 866; Member since: Jul 15, 2011

the sad part is, how many are still BB users? hahaha.

5. XPERIA-KNIGHT unregistered

doesnt matter more will be users when this drops

28. pikapowerize

Posts: 1869; Member since: May 03, 2012

there's still actually a lot of BB fans till now! and there will be a lot of people who will fall in love with BB10 wen it will arrive!

30. bobfreking55

Posts: 866; Member since: Jul 15, 2011

BB10 looks awesome. Apps. just... apps.

41. pikapowerize

Posts: 1869; Member since: May 03, 2012

totally... only apps... but dont worry.. lets just hope that a number of android devs will port their apps to BB10 like most of the devs are doing right now!

32. kapoorsunny

Posts: 19; Member since: Oct 10, 2012

Agreed 100%

6. wendygarett unregistered

did you see that RIM? Now can you SHUT UP AND RELEASE IT IMMEDIATELY??

24. pikapowerize

Posts: 1869; Member since: May 03, 2012

i love it wendy!!! BB10 all the way!!!

8. JunkCreek

Posts: 407; Member since: Jul 13, 2012


9. eisenbricher

Posts: 973; Member since: Aug 09, 2012


15. wrongresearch

Posts: 3; Member since: Oct 16, 2012

Because 90% of BB user in Indonesia were ibu-ibu gosip (old lady, 50years+, and talking about chili, vegetable price, and also where to find a dude for a playing around).

44. shac78

Posts: 7; Member since: Jun 18, 2012

and teens... a lot of them...

19. pikapowerize

Posts: 1869; Member since: May 03, 2012

are you nikolas? you're also from indonesia...

22. wendygarett unregistered

Friend of nikolas lol

21. a_tumiwa

Posts: 393; Member since: Mar 16, 2012

my family and friends said that Blackberry is hi tech phone. Nearly all of them dont know what is BB app world

23. pikapowerize

Posts: 1869; Member since: May 03, 2012

oh do you think that too? my family and friends has and htc... but they dont know anything about play store... they dont know where to get games... i taught them how and what is the function play store!

49. a_tumiwa

Posts: 393; Member since: Mar 16, 2012

then, tell them to sell their android and buy BB, because BB is for stupid people like your family and friends.

25. pikapowerize

Posts: 1869; Member since: May 03, 2012

and indonesia are full of natives actually.. still living in a small town! while on my country... we are just neighbors but we know about BB and we are the social networking capital of the world! :)

37. AndaPastiBego2

Posts: 3; Member since: Oct 16, 2012

You'll be surprise to know that the student in small town is more android (and symbian... because there were lots of second hand symbian in Indonesia), than BB. WHY??? simple reason... with Android (and second hand symbian), the student got a GOOD gaming console + phone. They don't have to ask their parent to buy Nintendo or PSP

43. pikapowerize

Posts: 1869; Member since: May 03, 2012

lol thats in india but in my country.. BB coz we love social networking... nokia's symbian and feature phones is still use as a secondary phone and so is the android by the likes of samsung,sony and other cheap android that is sold here! so basically they use android just for game... understandable coz this just prove that android is anything but a toy! while BB means business! they buy android (and symbian you say) because they cant afford buying a PSP and nintendo!

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.