Siri co-founder says Apple is asking too much of its virtual assistant



When Siri debuted on the Apple iPhone 4s back on October 14th 2011 (tap on the above video), it gave Apple a huge lead in the virtual assistant race. And while Apple has improved Siri over the subsequent seven years, Amazon's Alexa and Google Assistant are considered the top two virtual assistants currently available. Ironically, Siri co-founder Norman Winarsky says that the problem is that Apple is asking Siri to be too many things to too many people.

According to Winarsky, before Apple bought Siri on April 8th, 2010, the plan was to use the virtual assistant as a travel and entertainment concierge. For example, the assistant would already know about your cancelled flight by the time you got to the airport, and would find another way to get you to your destination by the time you pulled your phone out of your pocket. Once Siri reached perfection in that area, the plan was to slowly expand her capabilities.

But Apple had something different in mind. Siri is currently designed to help iOS users in all facets of their lives whether helping users set alarms and timers, gather the latest weather report or answer that question you have about the location of the Grassy Knoll in Dealy Plaza. And while Siri has been struggling, Google Assistant and Alexa seem to have no problems handling a wider range of inquiries than Siri can.


It seems that one of Siri's co-founders is giving us his version of the old saying at it applies to Siri; Jack of all trades, master of none.

source: Quartz via BGR

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13 Comments

1. Whitedot

Posts: 692; Member since: Sep 26, 2017

Ironic, but it just work not.

11. yann

Posts: 604; Member since: Jul 15, 2010

Check EULA for Siri, Cortana, google assistant - it is all the same. It listen all the time, with excuse, that if you say Hey Siri, Hey Cortana, OK Google, the system to recognize and answer. In fact - it is able to listen your environment and record all around you. At the end of the day, we all carrying microphones in our pockets and Big Brother is listening to us. That is fact.

12. sgodsell

Posts: 6703; Member since: Mar 16, 2013

The problem with Apple and Siri is privacy issues. Apple was always so gun ho on all this privacy stuff. That it's now a hindrance to Apple and their Siri, and why Siri will ALWAYS be the least useful and dumbest of the Assistants. Apple has to suck it up and eat some crow. If you want a great assistant, then it has to remember previous conversations. Why you might ask? Well it's for context. Does anyone want to ask the same names for subsequent queries? No it's a pain. If you have a package arriving. It's definitely more convenient for the assistant to check it for you. Or if you have a flight to check if everything is on time and gate information. Plus there is a lot more. Siri can only dream about this stuff. Look if you want Siri to check your flight information. Or your

13. sgodsell

Posts: 6703; Member since: Mar 16, 2013

To sum it up Siri sucks.

2. andriodfanboy1

Posts: 159; Member since: Jul 22, 2014

Bixby is the future.

3. kiko007

Posts: 7457; Member since: Feb 17, 2016

Of bloat? Because that's what both Siri and Bixby are... bloat.

4. jacobitchess

Posts: 2; Member since: Jun 27, 2017

No rush, improve little by little. I don't see anyone using voice assistants that much.

5. PhoenixFirebird

Posts: 114; Member since: Oct 10, 2016

But we’re saying others can do better. Not that Siri is working on so many vast taks.

6. darkkjedii

Posts: 30778; Member since: Feb 05, 2011

I think the Bixby is the future, as far as the super deep integration, and voice control over core features. Bixby is the direction these assistants need to go in, the things it can do is just sick. I love refreshing web pages, and going right into Facebook notifications, and editing pictures with Bixby.

9. Machiavelli

Posts: 6; Member since: Mar 11, 2018

I agree. Bixby will be a great companion in the future for narrow seeing or totally blind people, as you can pretty much use your phone with voice commands without even touching your screen.

7. Joosty

Posts: 462; Member since: Mar 14, 2013

Dude, If only people understood how useful these assistants are. Google Assistant is hella helpful

8. Sammy_DEVIL737

Posts: 1504; Member since: Nov 28, 2016

Siri isn’t as smart/useful as Google Assistant. I disabled it on my iPad after a week.

10. LikeMyself

Posts: 629; Member since: Sep 23, 2013

How does he know that? Apple bought siri & developed a better version for their devices. It's a freaking good assistant tbh

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