Samsung's Galaxy S10 has outsold the Galaxy S9 by a significant margin

Samsung's Galaxy S10 has outsold the Galaxy S9 by a significant margin
The Samsung Galaxy S10 got off to a pretty strong start when it first launched back in March and, according to Korean media, the lineup’s performance throughout the second quarter of 2019 was just as impressive.

The Galaxy S10+ was the most popular model


Citing data gathered by Counterpoint Research, it’s reported that Samsung managed to ship an impressive 16 million Galaxy S10 units between the beginning of April and the end of June. The figure combines sales of the Galaxy S10, Galaxy S10+, and Galaxy S10e but excludes the larger Galaxy S10 5G which is only available in a limited number of markets at the moment.

Sales of Samsung’s current flagship lineup are apparently up by a significant margin when compared to 2018’s Galaxy S9 duo. Specifically, the latter sold around 14.3 million units during the same period last year meaning that sales were up by an impressive 12% during the second quarter of 2019. 

As previous reports have indicated, the larger Galaxy S10+ was by far the most popular model of the three. The device accounted for a considerable 42% of total sales, meaning that around 6.7 million units of the flagship were sold during the three-month period. Following in second place was the standard Galaxy S10 with a share of 32% while in third place sat the cheaper Galaxy S10e with 22% of sales. In terms of shipments, these numbers translate into 5.1 million and 3.5 million units respectively.

Curiously, the separate numbers combined leave around 4% of sales and 700,000 units unaccounted for. This would suggest that at least one of the percentages mentioned above is incorrect. As a result, we will update this article if a correction is provided.

Samsung also grew its market share in the premium segment


Samsung isn’t due to release its financial results for the second quarter of 2019 until later this month. As such, it’s hard to determine how the Galaxy S10’s success has benefited the South Korean company’s bottom line at the moment. Nevertheless, the fact consumers appear to be favoring the more expensive options over the cheaper Galaxy S10e can only be a positive sign. This also suggests Samsung has successfully avoided the trend Apple has seen since late September whereby its cheapest flagship offering is also its most popular and its premium devices have become increasingly less interesting to consumers.

In addition to the financial benefits, the Galaxy S10 lineup’s popularity has also helped Samsung grow its market share in the all-important premium segment. Last year, the Galaxy S9 series helped the brand capture 22% of the market but this year Samsung accounted for an impressive 25% of total sales.

The premium segment itself has been experiencing a pretty tough time lately as consumers shy away from more expensive devices. This has severely affected Apple’s iPhone sales but doesn’t appear to have impacted Samsung’s business too much, thus making its achievement even more impressive. Speaking of impressive, it’s also worth pointing out that Samsung’s growth was achieved during a period in which Huawei has continued to experience strong performance when compared to last year – the Huawei P30 series if officially the brand’s fastest selling flagship lineup ever. 

The Galaxy Note 10 will soon boost Samsung's sales again


Moving forward, a rather noticeable decline in demand for the Galaxy S10 is to be expected throughout the remaining months of the year. However, with the Galaxy Note 10 and Galaxy Note 10+ just around the corner, it shouldn’t be too long before Samsung’s premium smartphone business receives a pretty big boost.

The upcoming flagships will be announced on August 7th at the company’s next Unpacked event in New York. Pre-orders for the two models should commence immediately and precede shipments a couple of weeks later. This should give Samsung around one month before strong competition arrives in the form of the iPhone 11 and Huawei Mate 30 Pro.

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24 Comments

1. vgking9699

Posts: 194; Member since: Mar 01, 2019

Boosting sales, lol You mean by giving free TVs, galaxy watches and headphones and money off the price just to get people to buy it lol

4. Youngquenga41

Posts: 82; Member since: Apr 03, 2017

Apple should try Samsung method going forward, they'd sell more garbage iPhones than what they're selling now.

20. vgking9699

Posts: 194; Member since: Mar 01, 2019

Fact is that iPhones sell themselves without having to give you extra free crap You Samsung fandroids actually think Samsung gives away free TVs and headphones for fun or to be nice lol They have to to get sales cuz people aren’t flocking to the store to go buy the newest Samsung phones like people do for iPhones Fact is that Samsung sells so many phones but due to non flagship phones, they sell mostly older models or purposely cheap models which is why despite Samsung selling so many phones, android adoption of android 9 even is still like 10% and if they were actually selling mostly newer phones then that android 9 adoption would be much much higher simply due to those newer phones coming with the newer update already installed But just looking at records of adoption showing most android users aren’t even using android 8 yet, many are still on android 5 and 6 proves majority of sales are from older phones or from cheap carriers like boost mobile, virgin mobile, straight talk, metro pcs and other low budget carriers who typically sell phones from years ago running old firmware versions plus all the crappy government Obama phones given freely to poor or homeless people

21. iloveapps

Posts: 855; Member since: Mar 21, 2019

iPhones don’t need advertising because people know quality products . Samsung needs to exert full effort on ads to sell for just 16Million in a quarter. If that’s iphone then its doomed.

5. MEeee

Posts: 438; Member since: Oct 19, 2011

Only idiots would not care about free stuff. Not sure how stupid can they be.

6. oldskool50 unregistered

I never saw a Galaxy Watch being given away with a phone. At least not fro. Samsung directly Show a link to a Samsung official promo with a watch being given away with a phone. Also, if you really think giving away $20 headphones with a phone really gives an incentive to buy to the vast majority, then you're stupid. And just FYI, the S9 also had promos that included headphones. Also most of those giveaways were done by Samsung. They've only included headphones from their official site. Seems you too stupid to know the difference if an OEM promo from a retailer or carrier promo.

7. iushnt

Posts: 3122; Member since: Feb 06, 2013

When you get awesome stuffs for free, you still complain. Humans these days...

16. oldskool50 unregistered

He's not complaining. He is an Apple fanboy who is mad Apple didnt give away their crappy wireless headphones with a $1000 phone, but wanna rain on our parade because Samsung did? He is a complete fool to be against any free from an OEM. What is better, paying $100 for headphones that cost them maybe $10 to make? Or getting them free. Anything that is free and has value is worth its price and you don't get to say it's good or bad if you aren't a participant. But the jealous trolls can't help it.

8. Larry_ThaGr81

Posts: 592; Member since: May 26, 2011

Stop hating, you're just upset that Apple doesn't care enough to give away free stuff. You're not worth it for Apple to give you freebies.

10. sleepypandaeyes

Posts: 376; Member since: Apr 12, 2015

You cant blame him, don't even get a fast charger let alone freebies

12. dazed1

Posts: 805; Member since: Jul 28, 2015

IFanatic, didn't they give all that in the year the sales where worst aka s9?

13. tedkord

Posts: 17410; Member since: Jun 17, 2009

Awwwwwww. Did the article hurt your little feelings?

19. oldskool50 unregistered

Apple wont give you a fast charger. Or the adapters or dongles. But Samsung does. Apple bought Beats and they are too cheap to now include Beats headphones with the iPhone. The iPhone X should have came with the Beats X for free. Samsung buys Harman Kardon, the largest audio and visual company on the planet, and the very next released phones, the S8 came with superior headphones than what Samsung use to use. Maybe if you stop trolling, stop being a fanboy, you would then realize what you said was completely stupid. But tha is for giving us props for the free stuff we get with out $1000 phones. Too bad your OEM doesnt do it. Oh wait, I got one better. The top selling models of phones from Samsung, dont come with free stuff. They give stuff away with the premium models. So see you're even more a loser because I get a $1000 phone and $200+ in free stuff too. Making my purchase even more worth the price. On top of the fact, I have a better phone in every single spec vs yours. You poor child!

2. Vancetastic

Posts: 1541; Member since: May 17, 2017

Well, one troll got ahold of this already. The comments here are pretty sad sometimes.

3. mahima

Posts: 739; Member since: Nov 20, 2014

I like the size of s10 and s10e. But if i have to buy i would definitely buy S10+ for one reason alone...battery My Note 8 battery is not great at all...and i will not repeat buying samsung phone with less than 3700-3800mah battery

9. VariableCheapskate

Posts: 168; Member since: May 29, 2019

The S10E is all anyone needs, if they're not wanting to be a smartphone photographer. It's the perfect sized phone.

14. tedkord

Posts: 17410; Member since: Jun 17, 2009

For you. I find the Galaxy Note 9 to be a much better sized phone.

11. Knownhost

Posts: 109; Member since: Nov 13, 2017

The S10/10+/10E series is arguably the nicest looking phone series available in the US.

15. ECPirate37

Posts: 338; Member since: Jul 14, 2011

Agreed, only because you say "available in the US". I'm sure a lot of US customers would appreciate all of the options available to Chinese consumers (or even Europeans). Maybe then it wouldn't just be Samsung and Apple here. I miss when HTC and Motorola and LG were also relevant. Competition is such a good thing.

18. Rampage_Taco

Posts: 1079; Member since: Jan 17, 2017

Motorola being bought by Lenovo hurt them big, they forced the MotoMod format on their flagships which kept them too slim to the point they left the Flagship market. As cool as the Mods are, no one wants to buy a half-complete phone. LG's issue is they throw ideas at the wall and hope they stick rather than finding a design that works and rolling with it. Not that I'm against innovation, but Samsung uses their A-series to demo new designs and features so they don't take a huge hit when the design isn't selling. HTC just shot themselves in the foot, I feel like I only knew of HTC because I'm interested in phones. They never really marketed their devices, and they didn't have Brand Recognition like Samsung, LG, and Moto, so most casual consumers would be confused by the name and avoid it

25. sleepypandaeyes

Posts: 376; Member since: Apr 12, 2015

Especially now with the new prism silver variant, so stunning, much better looking then prism white

17. Krazyass69

Posts: 55; Member since: Feb 09, 2019

Seriously! Galaxy s9 is the most underrated flagship, I currently owned a galaxy s9 Snapdragon 845 variant and for a year this thing never lagged with all the high end games installed and video editing apps as well as AV app, this thing is also perfect the speaker is great and the screen has no obstruction like notch or holes and the most awesome feature is the fingerprint scanner which can be used to swipe down notifications with ease or even access samsung pay.

22. iloveapps

Posts: 855; Member since: Mar 21, 2019

Poor sales as always from android flagship phones.

23. yalokiy

Posts: 1047; Member since: Aug 01, 2016

Perhaps not as good as iphones, but far from poor.

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