Samsung, Apple, LG or HTC? US cell phone market roaring back with a surprising success story



There were much more movers and shakers in the US mobile landscape last quarter than the fact that Galaxy S8 took the top spot as the best selling Android. Research firm Counterpoint probed the different sales channels, and painted a very interesting picture for Q2. First off, the lull in smartphone sales is over, as many people are looking for an upgrade, and last quarter saw 14% growth year-on-year. surprisingly, out of the top 5 brands that sell in the US - Samsung, Apple, LG, ZTE and TCL-Alcatel - it was ZTE that racked up the largest growth percentage. 

It sold 36% more handsets than the same period last year, as it has a strong presence in the ever-growing prepaid market with three of the four major carriers. What's more, ZTE is doing this on the hush-hush, without bragging much about it, while more notable Chinese brands like Huawei or Xiaomi haven't managed to penetrate the US market to such an extent.

When it comes to the big two - Apple and Samsung - they grew their share of the US market to 60% overall, and are disproportionally represented in carrier shops. Verizon, for instance, made about 80% of its sales from iPhones and Galaxies, while that percentage in the prepaid market is cut in half. As for LG, the G6 hasn't been a runaway success, but it still managed to increase its share to 15% thanks to robust channel presence of midrangers like the K-series. As for all the brouhaha around Pixel and Motorola phones, their market share is very low, though there could be light at the end of the tunnel according to Counterpoint's research chief:


source: Counterpoint

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36 Comments

1. slow00

Posts: 97; Member since: Mar 08, 2017

i wonder what the headline would have been if apple topped sales in Q2...i imagine sth like apple is the empreror or whatever.....

2. deewinc

Posts: 455; Member since: Feb 21, 2013

Hahaha...Apple continues to shame Samsung and others in the US

8. logicsdude

Posts: 85; Member since: Jun 25, 2014

Ummm... Apple is *put* to shame by Samsung and others in the US and abroad. Samsung is ahead of them in the US and Apple sells a less good (but generally very similar) product at a higher price. If you took away the status of having an iphone, apple would sink very quickly

15. diggie32

Posts: 388; Member since: Apr 03, 2016

The fact you immaturely think that people buy iPhone for some mystical status or imaginary status symbol invalidates any opinion you have on the matter. No, you come up with that reasoning because you need to further validate your insecure reasoning for owning an android, to make yourself believe you made a smarter choice than the other consumer, which in turn makes your choice of an android a 'status symbol' that you think you are smarter or more clever. Btw, who begins a response with "ummm"? How old are you?

16. AmashAziz

Posts: 2934; Member since: Jun 30, 2014

Dude, many people buy iPhones for its features than for its popularity or because they see it as a status symbol. I consider myself among the former. So here, you have a living, breathing piece of evidence for my statement.

18. trojan_horse

Posts: 5868; Member since: May 06, 2016

But there are also people who buy iPhone for status symbol. I can say there are also other phone OEMs who have consumers who purchase their handsets just for the brand, but Apple has the most.

21. AmashAziz

Posts: 2934; Member since: Jun 30, 2014

If you read the first line of my previous statement, you would've seen I wrote 'MANY', not 'all'.

24. diggie32

Posts: 388; Member since: Apr 03, 2016

Apple has the most? You have stats for that or just making stereotypes and assumptions? And what is this mythical status symbol you are talking about, because I believe that people who honestly believe in that are just projecting their own image of what iphone owners are. I see people from all income and social brackets owning iPhones so you'll need to explain that, without baseless assumptions of why people own them.

26. whatev

Posts: 2332; Member since: Oct 28, 2015

Fandroids assume that due to their inferiority complex, maybe at the inception of the iPhone, it was a device for status symbol, but times have changed, nowadays a cleaning lady can have an iPhone, and many people can have it, let’s not forget that there are android phones that are more expensive but can only dream of iPhone success, so that perception of symbol status related to iPhones is so dated and only shows what I said, android fans live in the past

25. whatev

Posts: 2332; Member since: Oct 28, 2015

Imagine making a stupid comment like this, only fandroids, smh

3. Hallyu

Posts: 790; Member since: Jul 21, 2015

Keep doing great, Samsung and hopefully LG will surpass Apple very soon thank to the iconic monster like the V30 and G7. BTW, where is a Japan's quality Sony? Oh and that delusional Kyocera will be inevitably bought out by yet another Chinese firm.

6. kiko007

Posts: 7512; Member since: Feb 17, 2016

"Samsung and hopefully LG will surpass Apple very soon thank to the iconic monster like the V30 and G7" Specify surpass. Surpass Apple in what, sales? Samsung already does that with their s**tty low end segment and LG will never be able to do such a thing in the current landscape. They've been hemorrhaging money in the Mobile Division for several quarters now and the V30 (which looks really good imo) isn't changing that. "BTW, where is a Japan's quality Sony?" Sony doesn't offer a great deal of their phones in America without compromises. That, and the fact carriers don't carry them keeps their presence low here.. "Oh and that delusional Kyocera will be inevitably bought out by yet another Chinese firm." ...

12. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Calling Samsung low end phones s**tty, makes you an idiot. They aren't. In fact they are more reliable than ANY of Apple's overpriced s**tty phones. Using "your" pathetic words. Everyone in the world isn't rich. Not being rich doesn't mean you shouldn't have access to good reliable products, at a price point they can afford. Last I check 98% of the planet is poor, considering 2% of the world has the majority of the wealth. That means according to them, you are a low class sh**ty person. How does it feel to be part of the majority of the people you seem to hate so much?! FACT - iPhone 6's(all the 6's including the 6S) - 62% failure rate. Takes all of Samsung phones made in a year to get to 47% failure rate. The most failed phone Samsung has was the S6 @ 7% failure rate. Apple sold over 300M iPhone 6 models over 3+ years and 60% are s**tty non-working garbage. So you have some nerve hypocrite. Those low end phones have better quality, and better capabilities than the overpriced iPhone. You idiots need to get off this cheap phone hate. They are cheap because that is what others can afford. Cheap things have always been top sellers in ALL markets. That goes for food (McDonald's), clothes, cars (Toyota), shoes, homes, and everything else. If everything was expensive, company's would never be able to sustain themselves. You Apple fans are just like white supremacist. You hate things simply because they are different. You must have had or are having the worse childhood than anyone on this site. Every post you make...and I do mean every post, is always hateful and negative. If you don't like Samsung phones, then why troll the articles? You're just here to to keep spreading your phone racism and hate. Which is all it is. Go hate somewhere else.

14. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

Here you go again with your fake information. Here's the source for what you're spewing: https://dazeinfo.com/2017/03/07/google-android-apple-ios-iphone-crash-failure-report/ iPhone 6 has a 15% failure rate. Please go back to school and learn to read. How many Android phones do you have? Do they come close to having a 47% OS failure rate? Your answer will tell the authenticity of this study. "FACT - iPhone 6's(all the 6's including the 6S) - 62% failure rate." -- DEBUNKED Why are you saying 7% for the S6 and not 47%? LOL

17. AmashAziz

Posts: 2934; Member since: Jun 30, 2014

You ruined him.

19. trojan_horse

Posts: 5868; Member since: May 06, 2016

No, he didn't ruin him. Techie said the highest failure rate of a Samsung phone is the Galaxy S6 at 7%. 47% failure rate was about the overall smartphone line-up of Samsung... I suppose.

20. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

What's the failure rate of the iPhone 6 according to the link?

32. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

https://www.phonearena.com/news/iPhones-fail-much-more-often-than-Android-devices-according-to-study_id91587 According to this article that PA posted. Apple had a 62% failure rate with its mobile devices. This includes iPad. According to the article, the iPhone 6 lead with a 27% failure rate of its own. According to facts you can Google, Apple took the top 5 spots with the most failed phones, which the 6's all takiing the first 4. http://bgr.com/2016/05/11/android-vs-iphone-stability-study-q1-2016/ According to this article as you can see in the graphic, the iPhone had the top 5 spots with the S6 coming in at 6, with a 7% failure rate. All those devices total 77% failure, with an average failure rate of 15.7%. Samsung highest failed phone was 1/2 of that at 7%. So what does that say about all the other phones? This means Apple's phones are garbage, have high return and failure rates than any other single phone. And dont give me this well you you sell more thwn more fail. Yes thats true. Yet Samsung sales more and has less failures. And all you schoolboys made a big deal of 65 Note 7's actually catching fire out of 4M+ produced in only 100 of them total even showed signs of a potential issues. Over 1M were sold in the first few days. and hardly no one had issues. I had 6 total and I had zero issues and I kept my last one until the S8 was released. Read, learn and stop being afanboy dude. Because every time facts will shot you all down.

33. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

To fix my mistake - The article shows in the graphic, the iPhone 6 took top spot, then followed by the 5S, then the rest of the slots were filled with all the rest of the 6 family of devices.

36. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

Post 27 brosephine. Double check your so called facts.

34. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Yep that's exactly what I said.

23. ColinW

Posts: 412; Member since: Jun 04, 2014

I think you will find you are reading the data wrong. IOS devices had an overall 62% failure rate, of which the worst offender was the 6 that accounted for 15% of the failures. Read the note under the table. For every 100 IOS devices failing,15 of them were iPhone 6 models. It does not mean 15% of all iPhone models failed. The actual failure rate of the iPhone 6 will be much higher. So you have not debunked anything, just used the data incorrectly to try to prove a point and failed.

27. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

https://dazeinfo.com/2017/05/22/failure-rate-iphone-7-iphone-7-plus-apple/ "In Q4 2016, we found that the iPhone 6 suffered from exceedingly high failure rates of 15%." DEBUNKED...

31. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

Please respond.

22. k4ever

Posts: 240; Member since: Oct 08, 2014

Good lord! That was the first long post by you that I actually read all the way through and was hanging on to every word. Great! And you are right, the failure rate on the IPhone is abysmal when compared to top Android handsets. Apple users are getting ripped off. Oh well. At least Apple users can pretend that they have a good product because of the price -- kinda like Jaguar, BMW, and Mercedes owners pretend that their cars are reliable because of the price (here's a hint: reliability for those brands suck when compared to Toyota, Kia, Hyundai, Honda, and Chevrolet). I guess it's great that all those Apple stores exist...

35. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Exactly. In my old neighborhood, i gave more jump starts to people with luxury cars, then I ever did with regular cars. Why do you even drive a luxury car in the winter? Why not have a cheaper car for that? But according to vehicles tests, its those brands who sell mid-ranged cars and trucks who have the highest ratings in safety, in reliability, better gas mileage on average and better all benefits for the cost and the cost of ownership is cheap. When you think about how much the iPhone cost, and the fact Apple only make sone phone per year, the quality should be better. Yet Samsung at one point had nearly 60 models and now they make about 40. Most of which are simply country or carriers variations. And in a whole year, less than 1/2 of them will fail and yet Samsung will still have more phones in peoples hands. Yes its a good thing there are Apple stores everywhere. And the fact is, the longest lines in the store or the people who are doing the most waiting, are their with problems. They aren't buying anything.

4. cmdacos

Posts: 4265; Member since: Nov 01, 2016

LG won't survive the next few years.

5. Hallyu

Posts: 790; Member since: Jul 21, 2015

You wish! LG is the next younger Almighty Samsung. Your words must be changed to "Poor, filthy and overrated Sony won't survive the next few years".

7. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

And Kim Kardashian is the queen of America. Proves how marketable people are in this demographic. Certainly not better tech by any means but people buy into the brand and message.

9. cmdacos

Posts: 4265; Member since: Nov 01, 2016

Said by a very smart person seeing as you copied it from a previous post of mine a couple of days ago. Proves you're a mindless guppy.

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