North American consumer purchase intentions put iPhone just ahead of Android

North American consumer purchase intentions put iPhone just ahead of Android
Right off the bat, we'd like to put out that we're not fully sold on surveys like this. Asking someone what they intend to purchase doesn't always match up with what they end up buying. If you asked us what car we intend to buy within the next year, we may say that we intend to buy a Tesla Model S, but a lot can change over the course of that year. So, we take customer purchase intentions with a grain of salt, and a new survey of North America shows that slightly more people want an iPhone than Android.

The survey comes from Strategy Analytics which surveyed 2,285 US consumers on intentions to purchase 23 consumer electronics products over the next 12 months. The Apple iPhone came in at the top with 23.5% of respondents saying they intended to buy one. Android devices came in a close second at 21.6%. The split between the iPad and Android tablets was a bit wider though, with 15.3% saying they intended to buy an iPad compared to just 10.7% intending to buy an Android tablet. 

We're not convinced that surveys like this have much value though, and it's mostly based on the timeline of the survey. Asking someone whether they intend to buy something within the span of a year opens it up to a lot of "well, I should have the money for this by..." type of thinking. Shorter timelines are much more believable because they weed out the people who haven't done any research at all, and focus only on those who are ready to buy. If you asked us  what car we intend to buy within the next 3 to 6 months, and we said the Tesla, you'd be more likely to believe it. So, you can take the numbers as you will, but we're not going to change our worldview because of this survey.

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24 Comments

1. rainyday

Posts: 44; Member since: Sep 04, 2012

iPhone is soo 2007

5. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

lol Yes that is true. I can honestly say the iPhone right now is for old people. So many baby boomers are rocking the iPhone now because they are A) everywhere & B) because they are cheap. The iPhone 4 is being sold to all the senoir citizens. lol

8. Slammer

Posts: 1515; Member since: Jun 03, 2010

At 52, I'm hoping I don't fall into the Senior or old people group. Also, I'm sporting an Android device; not an Apple. I spent 11 years with an Apple product before Apple was considered "Cool". Or as this generation puts it, "Dope" or "Chill". John B.

16. eisenbricher

Posts: 973; Member since: Aug 09, 2012

Hi Gramps, Green thumb to you for being tech-savvy.

24. opensourceftw

Posts: 148; Member since: Jan 01, 2013

And their hardware is soo 2011

2. GALAXY-STORM

Posts: 328; Member since: Oct 13, 2012

They should take the survey in every country and observe the gap......

3. andro.

Posts: 1999; Member since: Sep 16, 2011

Its funny to see how the US stands alone generally in this matter,where elsewhere in th world android has the vast market share sales over ios. No offense intended but the US is probably a more materialistic culture country than anywhere else worldwide and appearance,public perception and apparent show of 'status' are high resulting in the iphone being successful each year despite little change largely due to the social appearance of wealth and coolness and acceptance perceived to be gained by owning one. Else where worldwide most people are miles ahead with advanced tech from Sony,htc,lg,samsung etc pushing the boundaries and android market share each year.

6. buccob

Posts: 2968; Member since: Jun 19, 2012

agree, and even in countries where the boundaries of technology are not being pushed, people are more conscious about what they are getting for the money they are paying... at least for the most part. So for kid's first smartphone, a conscious parent buy a decent not-expensive android phone, while in the US they get an iPhone 5

9. mrochester unregistered

Pricing strategies are very different between networks in the US and networks elsewhere in the world. In the US, there's very little difference between the price of a high end Android phone and the iPhone. In other countries, the iPhone commands a distinct premium as both the handset price and contract price vary on a sliding scale. In the US, the contract price is typically set no matter what phone you get with the only variation in price being how much you pay up front for a device.

10. buccob

Posts: 2968; Member since: Jun 19, 2012

Yes, but at the end, with Android you get a choice of a phone that might suit your needs without having to pay 600-700 $... iPhone only sells "high end". For example, I just bought a Sony Xperia Advance (go) for my dad and it was $245 unlocked from Amazon.... And it is a better package than an iPhone 3GS... similar to the iPhone 4 sans the high res screen... If I wanted an iPhone for him at a similar price, I would have to buy used, and probably not in good shape, being a phone without accessible battery, and at least a couple of years old...

7. DigitalBoy05

Posts: 276; Member since: Jun 04, 2011

you must remember though that in the USA carriers subsidize the phones when customers sign contracts. The GS3 and iphone 5 are the same price along with many other manufactures flagship models. I will admit though that having an iphone has become a bit "trendy" but then again that's the image apple built their success off of. If you want another example of a country thats more based on materialism look at china or japan. People with low incomes will do whatever it takes to have the newest guccci whatever over there.

14. ottje

Posts: 22; Member since: Dec 18, 2012

you sure know what you are talking about, looking at how high pounds is than dollars...but someone in UK with 1Million pounds is humble than someone in US with $100,000 showing off...funny how the Americans are about status

17. pokerc

Posts: 60; Member since: May 24, 2012

You really have no clue about Americans so quit commenting about us.....USA #1

4. rajagopalan.k

Posts: 35; Member since: Dec 17, 2012

so, everyone likes to eat an APPLE but it turns out to be 300$ costlier than an equally tastier pack of JELLY BEANS so everyone goes with JELLY BEAN packs but taking their intentions to eat an APPLE makes it a greater entity (at least cost wise) than any other. - this is what the author of this post says. to the author: sorry brother; no offence.

12. MichaelHeller

Posts: 2734; Member since: May 26, 2011

all I had meant to say was that I don't believe in the accuracy of surveys looking at intentions, especially on a timeline as long as one year. I've edited the article to be clearer on that. Thanks for the feedback!

11. lolioslol

Posts: 182; Member since: Dec 10, 2012

Yeah, and wal mart is the #1 retailer in the US, doesn't mean it isn't a disgusting sh*thole with poor service, inferior products, and employees that look as if they are a day away from hanging themselves. Murica.

13. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

America(no offence) is the Apple tree so i think it's obvious!

18. lolioslol

Posts: 182; Member since: Dec 10, 2012

Yup. For some insane reason the iphone is still viewed (in america at least) as a status symbol. I don't get it, congratulations you can afford to splurge on a $200 item. If that's a source of pride, rethink your life and the decisions you've made.

15. HTCOE

Posts: 650; Member since: Nov 20, 2011

The Motorola Nexus will be the next takeover if marketed right

19. TROLL

Posts: 4851; Member since: Apr 13, 2012

No if equipped with highend specs like S4.

21. MichaelHeller

Posts: 2734; Member since: May 26, 2011

No Nexus device will ever be a commercial success, because that's not the point of the device. It is a developer reference device, an early adopter device, and something Google uses to try to steer the Android ecosystem a bit. The decision to leave out LTE proves that. Google is more interested in making something for a specific purpose than commercial success. If not, all the Nexus devices would still be on Verizon.

20. Meleagru

Posts: 92; Member since: Dec 03, 2012

How is this relevant to the rest of 6 billion people in the world?

22. MichaelHeller

Posts: 2734; Member since: May 26, 2011

Not relevant to the other 6.5 billion people in the world at all. But, presumably those people would see the words "North American consumer" in the title and not bother learning about the survey.

23. techguy22

Posts: 227; Member since: Aug 09, 2012

I believe even after 20 years icrap are still going to be popular only US. let face it, us Americans arent smart enough :(

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