Home
News
You are here

New BlackBerry Torch commercial; RIM's marketing pushes on

By Ken N.

Published: Sep 09, 2010, 11:15 AM

AT&T BlackBerry

Add us as a preferred source on Google Search

New BlackBerry Torch commercial; RIM's marketing pushes on

A new television commercial has surfaced for RIM's BlackBerry Torch. In this ad, a bike messenger and a DJ tout the 'futuristic' nature of the Torch. In the spirit of their 'Love what you do' campaign, RIM focuses on making the brand more hip, separating the BlackBerry brand from its largely corporate clientele.

The bike messenger in the ad demonstrates the tab feature of BlackBerry 6's upgraded WebKit browser. The DJ then tells how he likes to make playlists on the Torch. Neither of these functions are revolutionary, but the ad as a whole is part of RIM's continued effort to grab hold of the consumer market, which is currently dominated by the Apple and Google OS's.

The marketing push (re: Torch whale ad) is no surprise given RIM and AT&T's disappointment with the Torch's sales. The Torch is facing fierce competition placed alongside the iPhone 4 and Android devices which make the once-revolutionary RIM look like it's playing catch-up.

source: BlackBerry (YouTube) via CrackBerry

$719 /mo

$1199

$480 off (40%)

On the Visible+ Pro plan, you get access to 5G Ultra Wideband data on Verizon's fastest network. Along with unlimited roaming across Mexico and Canada, 2 days of Global Pass per month, 3x hotspot speeds, 4K streaming, and Smartwatch service.

Buy at Visible

View Full Bio

Ken N. is a former news writer at PhoneArena. He produced a significant number of news stories for PhoneArena in the 2010-2011 period. During this period, Ken reported on various topics from the mobile tech industry, including Apple products, Android software, and US carriers.