Nearly one third of iPhone users still rock 4-inch handsets, anticipating an upgrade21
That's nearly one third of the iPhone user base, and we're not merely talking about a bunch of small screen-loving individuals, but also a significant amount of customers who are eager to upgrade to newer hardware, but didn't end up getting the iPhone 6 or 6s because they didn't want to compromise screen size. We suspect the iPhone 5se (or however it ends up called) will be a no-brainer of an upgrade for these patient folks. We also assume that Apple executives are well aware of the sheer number of people with 4-inch iPhones out there, which makes the iPhone 5se's release seem like a calculated, deliberate move. Typical Apple!
For those who like numbers, Mixpanel's breakdown is available below. Click to zoom in.
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