NPD predicts that the Apple iPad mini will sell 22 million more units than the full sized Apple iPad in 2013

NPD predicts that the Apple iPad mini will sell 22 million more units than the full sized Apple iPad in 2013
Research firm NPD expects most of those buying an Apple iPad in 2013 to go with the Apple iPad mini instead of the full-sized variant of the slate. NPD estimates that out of the 88 million units of the tablet that will be sold in 2013, 55 million will be the smaller version of the device with the 7.9 inch screen. That means that at a minimum, 62.5% of the Apple iPads sold next year will have lower screen resolution and a slower processor than the units sold of the full-sized fourth-generation Apple iPad.

Interestingly enough, according to NPD subsidiary DisplaySearch, monthly demand for 9.7 inch screens, such as the ones used on the full-sized Apple iPads, have dropped since the holiday to 1.3 million units from 7.4 million units. Meanwhile, demand in the 7-to-7.9-inch screen sector, which includes the iPad mini, rose from 12 million to 14 million monthly. Demand for the 10.1 inch glass used on some Android tablets rose by a small amount last month. All of this fits in with the earlier report that LG Display has seen a sharp drop in its production of full-sized 9.7 inch Apple iPad screens while demand rose slightly for the 7.9 inch panel used by the smaller Apple iPad mini. The drop has nothing to do with poor overall sales of Apple's tablet, but shows the repositioning of demand to the smaller screened model.

According to DisplaySearch, total tablet panel sales will hit 254 million in 2013, up from 160 million in 2012. Of that total, screens between 5 and 8.9 inches should make up 60% of demand. And with Apple continuing to offer the iPad mini at a premium price of $329, the report says that we could see Android manufacturers start to raise prices from the current level of around $200-$250 toward the iPad mini's $329.

source: DisplaySearch via electronista

Related phones

iPad mini
  • Display 7.9" 1024 x 768 pixels
  • Camera 5 MP / 1.2 MP front
  • Processor Apple A5, Dual-core, 1000 MHz
  • Storage 64 GB
  • Battery 4440 mAh
iPad 4
  • Display 9.7" 2048 x 1536 pixels
  • Camera 5 MP / 1.2 MP front
  • Processor Apple A6X, Dual-core, 1400 MHz
  • Storage 128 GB



1. anywherehome

Posts: 971; Member since: Dec 13, 2011

I still can not understand, why any one would buy such an inferior product??!!! if you compare with cheaper, much much better, versatile this: but really I know, Google has terrible marketing because he is not able to explain that with iToys you can not 1) connect to PC and freely copy 2) simply print documents 3) just 30 years old icons 4) pay via NFC 5-500) etc... huge flop of Google's marketing

2. anywherehome

Posts: 971; Member since: Dec 13, 2011

and even safer apps with Android: goo [dot] gl/wMupy

11. darkkjedii

Posts: 31034; Member since: Feb 05, 2011

I think you shouldn't try so hard to hate apple. They make billions why you sit on PA, and whine hate, and complain it. Crybaby.

12. darkkjedii

Posts: 31034; Member since: Feb 05, 2011

And see comment #10 feres says it best. A better experience.

13. anywherehome

Posts: 971; Member since: Dec 13, 2011

no, just show the facts, crybaby :)

25. darkkjedii

Posts: 31034; Member since: Feb 05, 2011

The facts are that people love iPads. Look at the sales, satisfaction rate.

10. feres13

Posts: 307; Member since: Dec 23, 2011

I Prefer Android phones to the iPhones but when it comes to tablets, iOS just provides a better experience. APPS ARE OPTIMISED. The iPads have value unlike android tablets because you don't get the same experience, you don't want to buy a tablet just to get the same experience on a phone but on a larger screen, it needs to be different. Right now the best duo is an android phone to get all the freedom that android allows and all the costumisation and the better hardware, and an iPad for the true tablet experience.

14. anywherehome

Posts: 971; Member since: Dec 13, 2011

better to have features than brick with nice icons :)

15. feres13

Posts: 307; Member since: Dec 23, 2011

Whatever, enjoy your blown up smartphone that runs blown up phone apps. I'll use my iPad that runs ture tablet apps. It's like comparing features and finish. I'm not bashing android, i even said that i prefer android phones (currently using a Droid DNA & N4) but android tablets are still behind iPads. They really need to be more than just big smartphones, they need to do more and in a different way.

22. anywherehome

Posts: 971; Member since: Dec 13, 2011

I copy fulHD mkv movie from my friend's PC in a few seconds with srt subtitles and watch in a train on my Nexus 7.... youre limited, your iToy is limited, your life is limited.... you can just envy how Android is superior over iToys :) so just try and then talk nonsenses :) I have books, web, G+ fully experienced you will never have with iToys....what is more important, just any your tablet adjusted app? read more, my friend :)

24. feres13

Posts: 307; Member since: Dec 23, 2011

Whatever, i use iTunes for renting movies, easy, seamless, and i don't have to worry about incompatibility or anything like that. The iBooks store is richer on iOS, and web is a better experience thaks to LTE and a much faster and smoother browser ( enjoying your laggy chrome?), there's a G+ app, and much more optimised apps. For example, is there an equivalent to iMovie, iPhoto or garage band, paper...?Nope

26. darkkjedii

Posts: 31034; Member since: Feb 05, 2011

Then just shut up and enjoy your N7, and let others enjoy their iPad. Who cares what it can do other than you, the owner? Cry baby whiner.

16. Eonnaydra

Posts: 217; Member since: Oct 23, 2012

No,you are wrong.iPad is with light years ahead of competition.I really don't need widgets or NFC because it's useless.All I want from a slate is to be premium,well designed,bugless and to have top specs and optimized apps.You can find all these things in Apple's iPad. For example,I have the Nexus 7 which is a great tablet,maybe the best android slate with a good price,but I also have alot of problems with it : some building quality problems,alot of lag when I'm surfing(pinch to zoom in/out is very bad in comparasion with an iPad) and ugly designed apps which are normally smartphones apps but vector scaled. Let's be unbiased and objective.

17. feres13

Posts: 307; Member since: Dec 23, 2011

I agree with everything you say

23. anywherehome

Posts: 971; Member since: Dec 13, 2011

ok, then copy fullhd movie with srt from every PC :) connect usb and freely copy any file show me calendar widget show me multi-user platform (full user settings) you see, iPad is light years behind Android :) just deal with it :) but I know, you dont need these features, you still live in a cave :) Let's be unbiased and objective.

27. Trex95

Posts: 2381; Member since: Mar 03, 2013

If you think your crappy Android tablet better than Ipad mini then will talk. PS. I'm Android user BTW Android phone is okay but Android tablet utter carp utter crap.

3. kozza3

Posts: 778; Member since: Oct 17, 2012

shot themselves in the foot

4. avin007

Posts: 139; Member since: Feb 28, 2013

Seems that people are really loving the portability factor even though it comes at a cost of a s**tty screen

5. BigBoss10

Posts: 279; Member since: Aug 31, 2012


6. avin007

Posts: 139; Member since: Feb 28, 2013

A few years down the line this would be a classic example used by proffesors to explain Cannibalization......

9. Luuthian

Posts: 332; Member since: Sep 09, 2011

This is the smart way of doing it though. Eventually someone is going to come out with a better, more desirable product than your own. Apple's staying on top by giving people what they want... And apparently people actually do want a small, more affordable iPad. Better they eat their own sales than give 'em to Samsung or Amazon.

7. nikenturd unregistered

Megalomaniac douche Steve Jobs was DEAD WRONG again haha 1. Size of a smartphone screen should not exceed more than 3.5 inches 2. The Stylus is dead, nobody wants it 3. The size of a 10 inch full sized iPad is just right. 4. ???

8. nikenturd unregistered

I think those el cheapos from China like AINOL and PIPO are the best bang for buck seven inchers out there bar none....$150 loaded with 1280 pixel ips, 1.6 ghz dual, Quad Mali 400, 16 gigs, 1 gig RAM, sd slot, hdmi, bluetooth, on the go USB cable included... i mean...seriously folks you need to check these brands...its dirt cheap but its good

18. rusticguy

Posts: 2828; Member since: Aug 11, 2012

it sells more and yet market share falls .... :)

20. dragonscourgex

Posts: 307; Member since: Jan 16, 2012

Please don't raise the price Android makers. Stupid mood. Keep making the better product at the cheaper price point.

21. InspectorGadget80 unregistered

um ok ipad vs ipad doesn't make any sense to me

28. jroc74

Posts: 6023; Member since: Dec 30, 2010

The cannibalization predictions seem to be right so far. The market share, sales are gonna be spread between the big iPad and the smaller one. Apple......alot of the things you are trying to do should have done from day one. iPhone shoulda been on more carriers, shoulda had cheaper ones, shoulda had a smaller iPad. The big screen iPhone..thats no big deal. That didnt take off until 2010. Then again....Apple coulda done a bigger iPhone in 2011... Apple is slowly looking like MS in the mobile world...waiting late to answer the competition. The Apple name and reputation can only carry them but so far.

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