These two old iPhones are still the most popular, beckoning the 2018 upgrade tsunami

These two old iPhones are still the most popular, beckoning the 2018 upgrade tsunami
Research firm Mixpanel has gotten into iPhone ownership stats in the past four years, and came up with a nice breakdown of who owns what model. It turns out that the two most popular iPhones in circulation now are the two-year-old 7, followed by the 3-year-old 6s. The 7 Plus and iPhone X are neck and neck with about 12% of Apple's user base, and then it's all downhill.

The iPhone 8, 8 Plus and X account for less than 30% of the Apple handsets in use, which means that the whopping 70% of iPhone users are rocking a model that is getting very old in the tooth. Given that there are more than a billion iPhones in circulation, that's a huge pool of potential customers for the new iPhone XR, XS and XS Max that will be announced in a few short hours. 

Analysts are predicting the "mother of all iPhone upgrade waves" to take on the mobile industry this holiday season, and we can only grab some popcorn following the seismic shifts in market share that will follow.

source: Mixpanel via 9to5Mac

Related phones

iPhone 7
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A10 Fusion, Quad-core, 2340 MHz
  • Storage 256 GB
  • Battery 1960 mAh(14h 3G talk time)
iPhone XR
  • Display 6.1" 828 x 1792 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 256 GB
  • Battery 2942 mAh(25h talk time)



1. libra89

Posts: 2271; Member since: Apr 15, 2016

Not surprised. I chose to get a 7 (non plus model) earlier this year and I have no regrets. While it lost the headphone jack, it did gain OIS and stereo speakers over the 6s (non plus model). It's been pretty solid for me. I'm not interested in upgrading probably but we will see. The changes from the 7 to the 8 isn't as noticeable to me. TrueTone is nice but not nice enough to justify a upgrade for me. I'm also indifferent about wireless charging.

2. BullaBoss

Posts: 141; Member since: Jul 17, 2018

I have a 6s and it literally stopped supporting peak performance a few mins ago. First shutdown. I'll replace the battery and upgrade next summer.

3. worldpeace

Posts: 3127; Member since: Apr 15, 2016

But summer is almost end now.. Next year's summer?

6. Valinor

Posts: 174; Member since: Mar 26, 2013

Yeah, Im also upgrading. My last iphone was the iphone 6. The 7 felt like my 6 so i skipped it. Then wanting to get the 8 but was also disappointed, so I went with the LG V30. Found a cheap 1 year deal and I'm actually really happy with it (only issue is the front camera that sucks) But I want to get back to Apple because I dont like Google lol. So Apple here I come......unless its damn expensive lol.

4. bearballz

Posts: 34; Member since: Mar 17, 2017

Seems about right. Most people still upgrade every 2/2.5 years, so the 7 plus as one of the more popular iPhone models makes sense.

5. whatev

Posts: 2193; Member since: Oct 28, 2015

I’m upgrading mine this year hopefully :)

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