Microsoft decides that being shown up by an 11-year old will get people to buy more Windows 8

Microsoft decides that being shown up by an 11-year old will get people to buy more Windows 8
Okay, we understand that kids are cute, and so marketing companies love to use them in advertisements. Everyone loved the little asian girl that Microsoft employed a while back, but this new ad campaign feels like it misses the mark because this time Microsoft has decided that being shown up by an 11-year old will get people to buy more Windows 8 devices.

Do you see the subtle difference there? People enjoy seeing kids doing stuff and being cute, but people don't like to be made to feel dumber than an 11-year old because an operating system isn't as intuitive as you'd expect. In general, using Windows 8 is fine, but there are some common functions that are hidden by the UI, and people do get confused. But, rather than make the UI more intuitive, Microsoft wants to have an 11-year old teach you how to use the new platform. 

We understand that the point of the ad is: "It's so easy, a child could use it!" But, we think that the point that actually comes through in the ad is: "Oh you don't understand this completely new interface we've built? Here's an 11-year old kid to make you feel like even more of an idiot." We have a lot of friends and family who aren't necessarily the most tech savvy, and aren't that great at figuring out new UIs. Windows 8 is a very different UI, and a lot of functions are hard to find, like the power menu to reboot, or getting to the desktop, or even using the right-click to get to so many options. 

What do you guys think?


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85 Comments

100. InspectorGadget80 unregistered

And KIDS don't NEED A SMART phone.

92. RobotMan

Posts: 145; Member since: Apr 13, 2012

And you think that only China have child labour.

85. jove39

Posts: 2153; Member since: Oct 18, 2011

Well, ad is awesome

82. lubba

Posts: 1313; Member since: Jan 17, 2011

@23nikki1 young idiot fella, you need to wash both your eyes and brains out.

81. lubba

Posts: 1313; Member since: Jan 17, 2011

Don't worry guys. This is only the begging of the future. MS have paved a path many have longed for, a touch pc/laptop on a tablet. You can do everything and anything almost anywhere! Even while you're s**tting in the toilet! Look at stocks, check email, calendar, play games, read the news, etc., using apps, while working on your power point presentation or writing a paper using MS word. Your daily can be set with 3 piece of equipment; phone, printer, and windows RT/pro. W8 is different and these old timer naysayers will bitch and moan because they're stuck in their old ways. I was there, gone through it. At the end, the new product was 100% better for our work. It took getting use too we learned fast. It was easier than we thought. EPIC if anybody knows what it is. W8 is the same. Let him have his little jab. Let "him" feel good. As more and more consumers move to w8, he will too.

71. InspectorGadget80 unregistered

They probbaly give the kid a free Xbox kids these days dont know or like windows they like APPLE IPODS IPHONE IPAD touch even i hate to say it.

67. 23nikki1 unregistered

Oh c'mon guys...do you know everything? Give them some respect. You people call everything biased. Learn to show some respect.

66. 23nikki1 unregistered

I agree with phonearena....windows 8 is a bit frustrating for non tech savvy people...its hard to believe but u can find some videos in youtube like " how to turn off windows 8" or " how to open my computer " .OS is appealing to the eye but whats the point if it is not easy to use...and then making fun of users by releasing such wicked commercials...its absurd.

53. V3TTOO

Posts: 27; Member since: Nov 29, 2012

Yeah, I hope the writer was being sarcastic about the circle thing. It is the new picture password. It uses circles and lines. So if you have a picture of a basketball going through the hoop, you can have the pool be a line you trace first, then you do a circle around the ball, and that is your password.

89. -box-

Posts: 3991; Member since: Jan 04, 2012

Yeah, anyone who has seen the recent ads can grasp that. I think it's brilliant, more secure than a keyboard password as the person accessing it has to be able to both do the drawing and get it right.

48. lolol

Posts: 64; Member since: Nov 14, 2012

LOL "And one other thing about the Windows 8 marketing in general: what is up with people drawing circles on the screen? In this video the kid does it on the login screen, and in one of the older ads, a woman draws circles around her daughters' hair in a photo. It doesn't seem that the circles actually do anything. Is it just an innocuous way to show people that "Hey! Laptop screens are touch-enabled now!" It just seems odd to us. " Seriously phonearena, until now i thought these articles were written by people knows more than i do.. ITS THE PICTURE PASSWORD THING :/ EVEN THE KID IN THE VIDEO KNOWS :/ I guess you didnt mention that because according to your point you were EMBARRASSED because the kid knew more about windows 8 more than you did.. At least edit the article now you whatever, BTW I'm more than sure if google or apple had this you people would praise it.. idiots.

63. MichaelHeller

Posts: 2734; Member since: May 26, 2011

Edited the article. Sorry to not know everything. Obviously when someone makes a mistake, the best option is to ridicule the person for it.

84. lolol

Posts: 64; Member since: Nov 14, 2012

Sorry that my comment is rude :P i wasnt in a good mood then , glad you edited it :)

93. MichaelHeller

Posts: 2734; Member since: May 26, 2011

Never comment angry. It's a good rule that literally no one in the world ever heeds.

96. Droiddoes unregistered

When that person is supposed to be a journalist and cannot even take the 30-60 seconds of research needed to be able to talk about the features of a product/service/os then yes I absolutely feel they should be called out on it, and furthermore I would posit that they are in the wrong line of work.

30. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

cute kid but i don't understand what this ad is trying to do, the only thing it really shows is that there is a real steep learning curve to W8 and that's what i don't like about W8. Microsoft changed Windows too radically, too quick. this is an OS that people don't need to get frustrated about using because it's more of a productivity tool than an innovation circus and people need to get things DONE on their PC's not relearn everything that they already knew how to do.

40. osorto40

Posts: 13; Member since: Nov 11, 2012

If my mom that is 50 and has NO knowlegde of computer can use windows 8 after only 10 min of instructions any should be able to use it. Anyone that thinks its a huge curve either has no business using a computer or just plain stuck in thier old ways.

46. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

i'm not talking about using W8 to get on Facebook and play Farmville. i'm talking about people using it for work and need to be able to use W8 to work at least close to as efficiently as they could on earlier versions of Windows. anyone with any good computer sense can get a feel for it after a day or two but to master this to the extent in which people were in earlier versions will take more time, time that people really shouldn't have to be taking in a workplace scenario. i'm not saying that change is bad but in this case i think such a radical change was bad. many critics are saying it too.

25. lubba

Posts: 1313; Member since: Jan 17, 2011

@imnotascammer +1000. Like I said in my first post, its ok to feel ashamed. You can sense a little that they are. Kind of childish I'd say.

20. imnotascammer

Posts: 160; Member since: Aug 22, 2012

I hate how PA made this article so negative.. I mean really? Dumber? Duh? Theyre just sending out message that its not too hard to use. Thats it! Whats the big deal? (,--)

29. MichaelHeller

Posts: 2734; Member since: May 26, 2011

See comment #28.

19. Edmund

Posts: 656; Member since: Jul 13, 2012

Most people would walk away from this advertisement feeling "warm and fuzzy", not michael h and his cohort of loyal followers. I suppose the message is lost on selfish generation "ME" android/apple users, but the obvious point Microsoft are attempting to communicate is that learning to use Windows 8 is childs play. As for the circles, guess what, people now know how to unlock the device if they encounter the lock screen on an in-store display unit.

47. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

okay then just how do YOU use Windows? just to what degree have you mastered any of the earlier versions? because to us that knew a lot about the earlier versions of Windows and used it in more ways have to relearn way more stuff.

60. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

I think the learning curve for the re-learn is what is going to crimp W8 sales. Even Consumer Reports is panning W8.

18. smallworld

Posts: 531; Member since: Jul 13, 2012

Dumb.

17. Whateverman

Posts: 3295; Member since: May 17, 2009

Oh yeah! This is about as effective as those Screwgoogled commercials! Lol.

16. RORYREVOLUTION

Posts: 3131; Member since: Jan 12, 2010

Windows 8 on the PC is terrible. I have had nothing but problems with it. From random "Oops your PC ran into a problem and needs to restart" multiple times a day and mind you when this happens, for some reason my internet has been disabled when it starts up again. I have to uninstall my internet software and unhook my wireless adapter and then reinstall it. It happens a lot if it goes into sleep mode, for some reason it crashes.

22. androidisbaws

Posts: 74; Member since: Dec 17, 2012

Time for an android powered pc huh?

23. Bilpocalypse

Posts: 301; Member since: Oct 13, 2012

Amusing... considering that I've had zero issues with my desktop running Win 8. Perhaps its your PC, not the OS.

31. RORYREVOLUTION

Posts: 3131; Member since: Jan 12, 2010

Yes because a brand spanking new PC that was installed with Windows 8, yes it's the PC that keeps crashing, not Windows...oh wait no you're right, because a brand new OS that has several growning pains and multiple articles all over the internet about "Windows 8 crashing" must ALL be the PC's fault, not the OS.

* Some comments have been hidden, because they don't meet the discussions rules.

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