Latest T-Mobile ad ridicules AT&T network, touts 4G superiority

Latest T-Mobile ad ridicules AT&T network, touts 4G superiority
Fancy Carly's new attitude? Then you might be interested in checking out the latest T-Mobile commercial, which shamelessly ridicules AT&T and its wireless network. In particular, the 30 second video aims straight for the iPhone 4S (which technically isn't a 4G smartphone, by the way) and attempts to convince you that HSPA+ on a T-Mobile 4G smartphone delivers much higher mobile data speeds. The advertisement is part of T-Mobile's shift in marketing strategy. Carly is not that nice skirt-wearing lady we once knew – instead, she prefers leather jackets and riding her mighty magenta motorcycle now.

Now feel free to watch the ad, which we have embedded below, and in case you missed the previous one, check it out here. Of course, do not hesitate to tell us what you think by dropping a comment.

source: T-Mobile via TmoNews



1. baldilocks

Posts: 1538; Member since: Dec 14, 2008

T-Mobile? What's T-Mobile? Nowhere to be found in my neck of the woods. :)

2. Forsaken77

Posts: 553; Member since: Jun 09, 2011

This is a dumb ad. Tmobile doesn't even sell the iPhone, yet they're making a commercial for it? Tmobile lost 700,000 subs last quarter and attributed it all to them not having the iPhone available. So instead of taking any blame with poor coverage, they shift the blame to Apple wanting too much money for their product.

5. tward291

Posts: 559; Member since: Feb 14, 2012

lol that is the problem tmobile doesnt have 15 billion to spend on iphones like sprint did and look were that got them

26. sheep

Posts: 10; Member since: Feb 26, 2012

Bc tmobile is expanding their Network so that future unlocked iphones would be able to use 3g and 4g on tmobile

3. ZEUS.the.thunder.god unregistered

she is sexy.

4. JGuinan007

Posts: 699; Member since: May 19, 2011

When is someone going to buy T-mobile? Comcast, Google, or Apple someone needs to save this ship before it sinks.

6. tward291

Posts: 559; Member since: Feb 14, 2012

sprint will sink first

8. EclipseGSX

Posts: 1777; Member since: Oct 18, 2011

17. StalkinUrMom

Posts: 111; Member since: Apr 16, 2012

Are you guys Sprint customers? Just wondering.

29. JGuinan007

Posts: 699; Member since: May 19, 2011

Oh what if Microsoft buys them and makes them the windows phone network?

7. Beholder88

Posts: 86; Member since: Mar 30, 2012

That is one of the dumbest commercials I have seen for a phone company in a long time. I agree with the whole iPhone deal, they don't even sell them! Sure they can be jailbroken to run on their network, but it's not built specifically to do that. Just wow...

9. Lboogey6

Posts: 281; Member since: Jan 31, 2012

Or... lets think for a second maybe OK just maybe they attempted to kill two birds with one stone not saying its the best commercial but they showed faster speeds against a phone people think they need

10. androidornothing

Posts: 143; Member since: Apr 26, 2012

I'm an android boy but c'mon r u serious!!!!! Stupid t-Mobile. iPhone isn't even 4g why the hell r they competing against it. Why don't you get a real LTE Android phone and test it out. Then well see who wins. IDIOTS!!!'

13. kanagadeepan

Posts: 1267; Member since: Jan 24, 2012

You are right... But may be they are comparing FALSE 4G phone of T-Mobile with FALSE 4G phone of AT&T...

14. squallz506

Posts: 1075; Member since: Oct 19, 2011

that is exactly who this commercial is for, IDIOTS. to show IDIOTS how much they are overpaying for an underperforming phone and network. it is pretty obvious that tmobile is specifically targeting iphone users because they know that they are suckers for flashy marketing.

18. tward291

Posts: 559; Member since: Feb 14, 2012

wow that amazing you just convinced me. i truly understand that as a android fanboy that those constant late night droid poundings have caused some brain damage. you might wanna try less late night poundings and let that droid get the mouth. droid jeez might be good for your mind body and soul.

11. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

It makes sense, afterall, you think of AT&T when talking about iPhone. Unless the next iPhone get LTE, the data speed it's going to run on AT&T will be slower than T-Mobile. In a way, it could be viewed that T-Mobile is suggesting the iPhone users on AT&T to switch over when the refarming is done later this year. Either way, it'll be a whole new ball game between the top carriers once T-Mobile finish refarm and LTE rollout.

12. StalkinUrMom

Posts: 111; Member since: Apr 16, 2012

You guys have no idea how many people think the iPhone 4/4s is a 4G phone. If you ask most technologically challenged people why they want an iPhone they'll say it's because it's the "fastest" phone. That's the demographic these ads are aimed towards. I still think it's cheap though.

21. djg71087

Posts: 70; Member since: Oct 10, 2010

as of recent, the iPhone on at&t does now use HSPA+ and says 4G in the corner of the phone. But i know what you mean.

25. bigdawg23

Posts: 467; Member since: May 25, 2011

THe iPhone is not HSPA+ it is HSPA only. It runs 14.4Mps and not 21Mps. As for the ad, I have had T-MO and cover is below average at best. Now any phone company will post speeds in certain market that they have great coverage to run these ads. However, in most locations it doesnt function like that. Currently I surpass most T-MO customer in Minnesota. Also its HSPA+ doesnt do what LTE does in AT&T LTE Markets like KC and Chicago, that I have tested.

19. cncrim

Posts: 1588; Member since: Aug 15, 2011

Crazy ad, T-Mobile advertise team should do more home work with these kind ad..... I don't see how it will the company.

20. djg71087

Posts: 70; Member since: Oct 10, 2010

a more fair comparison... at&t's iPhone to T-mobile's (unlocked) iPhone: 4G (HSPA+) Vs. EDGE at&t's (latest) 4G to T-Mobile's (latest) 4G LTE Vs. 4G (HSPA+) And the winner is, at&t. However the commercial was "ridiculous"

23. remixfa

Posts: 14605; Member since: Dec 19, 2008

Not true some of the 1900mhz spectrum is up, so technically you can get full HSDPA speeds on the iphone4s in some markets. BTW, the iphone is NOT 4G HSPA+. Its HSDPA. lolol. ATT's latest 4g has a selection of like 2 or 3 phones in like 5 markets. Nearly half of Tmobile's lineup is 4G, and its the widest 4g network in the US. So while you might get higher speeds in LA, I'll have higher speeds everywhere else. Oh yea, and its half the price.

31. hitechredneck

Posts: 103; Member since: Nov 21, 2011

hey there not in my neck of the woods bud. I'll run 4g around all day long while you run 3g on tmobile in my area. Know the facts before you post.

32. remixfa

Posts: 14605; Member since: Dec 19, 2008

Unless your neck of the woods is the entire US, your specific little point of reference has no validity. In my neck of the woods, i have Tmo HSPA+ 42mb/s, while ATT only goes up to 14 at best. Thats why we use national references instead of "your neck of the woods".

38. hitechredneck

Posts: 103; Member since: Nov 21, 2011

buddy my nech of the woods is half of maryland that tmobile and sprint do not have 4g in. Nationally everyone says they have the best.

39. remixfa

Posts: 14605; Member since: Dec 19, 2008

hmm.. ive been through maryland.. i got 4g in a lot of it. you should check your phone or move closer to a city. :) "my neck of the woods" is florida. Its flat and extremely well covered in all but the most back woodsy areas. again, which is why they use national areas. The only one that claims to have the BIGGEST 4G network is Tmobile. VZW claims to have the best calling network and super fast LTE. ATT claims that they dont suck and sprint claims they are unlimited.

40. hitechredneck

Posts: 103; Member since: Nov 21, 2011

Sounds like you stayed in the washington DC area. Checked Tmobile's website for my neck of the woods and guess what? they don't do 4g in any part of western maryland. So the arguement is that how can they say the have the largest 4g coverage when certain parts aren't covered and other companies do have 4g in those parts. And again Tmobile is using AT&T's network on top of it. Part of the merger not going through.

41. remixfa

Posts: 14605; Member since: Dec 19, 2008

really? you dont get how they can say they have the largest 4g network in the US because they dont cover YOUR neck of the woods? Again, you do realize the US is much bigger than your back yard right? They go by total square miles of 4g coverage.. which is again, NATIONAL not local. Wow... Tmobile isnt USING ATT's network.. ATT had to give it to them as part of the merger deal if it didnt go through. And the 1900 spectrum they got is not set up for 4g yet. None of that spectrum is counted in their "largest 4g claims", especially since they have been claiming that for a lot longer than the merger.

42. hitechredneck

Posts: 103; Member since: Nov 21, 2011

if they go by square miles tmobile would lose. by the way thought this was interesting to that I found So obviously I'm not the only one. And yawn yawn yawn at this conversation. Wouldn't matter what I said anyways you just have something to say about it. Glad you live in Florida and not around here

* Some comments have been hidden, because they don't meet the discussions rules.

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