Latest T-Mobile ad ridicules AT&T network, touts 4G superiority

Latest T-Mobile ad ridicules AT&T network, touts 4G superiority
Fancy Carly's new attitude? Then you might be interested in checking out the latest T-Mobile commercial, which shamelessly ridicules AT&T and its wireless network. In particular, the 30 second video aims straight for the iPhone 4S (which technically isn't a 4G smartphone, by the way) and attempts to convince you that HSPA+ on a T-Mobile 4G smartphone delivers much higher mobile data speeds. The advertisement is part of T-Mobile's shift in marketing strategy. Carly is not that nice skirt-wearing lady we once knew – instead, she prefers leather jackets and riding her mighty magenta motorcycle now.

Now feel free to watch the ad, which we have embedded below, and in case you missed the previous one, check it out here. Of course, do not hesitate to tell us what you think by dropping a comment.

source: T-Mobile via TmoNews

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44 Comments

43. skymitch89

Posts: 1453; Member since: Nov 05, 2010

And what's worse is that they T-Mo puts their HSPA+ 42 devices against the iPhone 4S on the 3 other networks and claim that it's a "speed comparison between popular devices". I really think that they should update their "Testdrive" to feature devices like the GS3.

44. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

You do realize that this is before SGS3 was out right?

35. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

they should have just waited until their LTE network went live for this because it's silly to watch them just dip their toe in the pool that is aggressive 4G marketing now because they know LTE is superior to even their HSPA+ 42mbps even if it is just slightly in some areas. i mean the iPhone? really? Sprint's and Verizon's iPhones aren't even 4G.

36. remixfa

Posts: 14605; Member since: Dec 19, 2008

i dont agree that its silly. A little later than it should have been, for sure.. but not silly. For the bulk of america, Tmobile is faster than ATT since ATT's LTE network is so small and is having a slow roll out. They seem to be careful about not trying to measure up with VZW, since VZW is throwing up LTE pretty quickly and may/will catch up to Tmobile's HSPA+ coverage area soon. Knock ATT, Knock sprint, show people your as fast as VZW at half the cost.. that would be my plan.

37. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

well i just think this manner of advertising is silly. they should find a way to cleverly market their larger 4G coverage footprint instead of these dumb Apples to Oranges comparisons they're doing. it's the same situation that Verizon was in a few years back. their 3G was slower than nearly everybody's but they had the most coverage so they pushed the hell out of it and made AT&T into a real embarrassment. Verizon marketed their 3G network so well that people most of the time ignored or didn't realize how slow it was.

30. hitechredneck

Posts: 103; Member since: Nov 21, 2011

Well doesn't this sound like the dog that bites the hand that feeds them. Didn't at&t just pay them 3.9 billion dollars and 1 billion dollars worth the spectrum and come out with a commercial like this. And to boot they're running off of at&t's network hello. What a farce.

28. ScelesticSteve

Posts: 26; Member since: Mar 29, 2012

Creative, but stupid. This is funny coming from a carrier that roams off of AT&T. They also have more GSM & 3G coverage than T-Mobile, that's why they piggy back off of them. Plus AT&T actual LTE, and T-Mobile doesn't.

27. richardyarrell2011

Posts: 510; Member since: Mar 16, 2011

At&t SUCKS EGGS...

24. Jyakotu

Posts: 868; Member since: Dec 12, 2008

I guess the commercial is okay, but it won't help T-Mobile from staying the #4 carrier. T-Mobile is a European carrier dressed as a US one. They really want to end contracts and have people pay full price for the phone so that they have access to cheaper plans. Too bad for T-Mobile USA, Americans don't feel justified in paying hundreds of dollars for a cell phone, me included. Still, I would like to see a real world comparison of a T-Mobile 4G Android device vs. the AT&T iPhone 4S.

33. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

Long term wise, not having contracts could actually save the consumer money. It's just the initial cost of getting a phone will scare the customer. Without having to subsidize for phone, the plan price could be much cheaper, then over period of 2 years, the customer should save more than being on contract. That's if the carriers offering the lowest price possible.

22. -box-

Posts: 3991; Member since: Jan 04, 2012

I like the new attitude and outfit, and the other advertising campaigns they have going on are neat. As for why the iphone, because it's the most popular-by-brand device out there (for now). Yes, it's not a balanced comparison (14.4 Mbps HSPA+ on an outdated POS vs 42 Mbps HSPA+ on a newer faster device) I think a fairer competition would have been the equivalent phone on LTE versus the 42 Mbps HSPA+

20. djg71087

Posts: 70; Member since: Oct 10, 2010

a more fair comparison... at&t's iPhone to T-mobile's (unlocked) iPhone: 4G (HSPA+) Vs. EDGE at&t's (latest) 4G to T-Mobile's (latest) 4G LTE Vs. 4G (HSPA+) And the winner is, at&t. However the commercial was "ridiculous"

23. remixfa

Posts: 14605; Member since: Dec 19, 2008

Not true some of the 1900mhz spectrum is up, so technically you can get full HSDPA speeds on the iphone4s in some markets. BTW, the iphone is NOT 4G HSPA+. Its HSDPA. lolol. ATT's latest 4g has a selection of like 2 or 3 phones in like 5 markets. Nearly half of Tmobile's lineup is 4G, and its the widest 4g network in the US. So while you might get higher speeds in LA, I'll have higher speeds everywhere else. Oh yea, and its half the price.

31. hitechredneck

Posts: 103; Member since: Nov 21, 2011

hey there not in my neck of the woods bud. I'll run 4g around all day long while you run 3g on tmobile in my area. Know the facts before you post.

32. remixfa

Posts: 14605; Member since: Dec 19, 2008

Unless your neck of the woods is the entire US, your specific little point of reference has no validity. In my neck of the woods, i have Tmo HSPA+ 42mb/s, while ATT only goes up to 14 at best. Thats why we use national references instead of "your neck of the woods".

38. hitechredneck

Posts: 103; Member since: Nov 21, 2011

buddy my nech of the woods is half of maryland that tmobile and sprint do not have 4g in. Nationally everyone says they have the best.

39. remixfa

Posts: 14605; Member since: Dec 19, 2008

hmm.. ive been through maryland.. i got 4g in a lot of it. you should check your phone or move closer to a city. :) "my neck of the woods" is florida. Its flat and extremely well covered in all but the most back woodsy areas. again, which is why they use national areas. The only one that claims to have the BIGGEST 4G network is Tmobile. VZW claims to have the best calling network and super fast LTE. ATT claims that they dont suck and sprint claims they are unlimited.

40. hitechredneck

Posts: 103; Member since: Nov 21, 2011

Sounds like you stayed in the washington DC area. Checked Tmobile's website for my neck of the woods and guess what? they don't do 4g in any part of western maryland. So the arguement is that how can they say the have the largest 4g coverage when certain parts aren't covered and other companies do have 4g in those parts. And again Tmobile is using AT&T's network on top of it. Part of the merger not going through.

41. remixfa

Posts: 14605; Member since: Dec 19, 2008

really? you dont get how they can say they have the largest 4g network in the US because they dont cover YOUR neck of the woods? Again, you do realize the US is much bigger than your back yard right? They go by total square miles of 4g coverage.. which is again, NATIONAL not local. Wow... Tmobile isnt USING ATT's network.. ATT had to give it to them as part of the merger deal if it didnt go through. And the 1900 spectrum they got is not set up for 4g yet. None of that spectrum is counted in their "largest 4g claims", especially since they have been claiming that for a lot longer than the merger.

42. hitechredneck

Posts: 103; Member since: Nov 21, 2011

if they go by square miles tmobile would lose. by the way thought this was interesting to that I foundhttp://www.tmonews.com/2012/04/t-mobile-att-continue-battle-over-claim-of-nations-largest-4g-network So obviously I'm not the only one. And yawn yawn yawn at this conversation. Wouldn't matter what I said anyways you just have something to say about it. Glad you live in Florida and not around here

34. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

AT&T's iPhone is HSPA+ 14mbps. that's how they actually categorize it but really on average it's only as fast as the occasional bursts you can get on their HSDPA network. i've gotten a good look into it in the wild because i have a friend that's speed testing like mad to try to get anything comparable to even the lowest speeds i get on Verizon's LTE. spoiler alert, he can't get anywhere near it. xD

19. cncrim

Posts: 1590; Member since: Aug 15, 2011

Crazy ad, T-Mobile advertise team should do more home work with these kind ad..... I don't see how it will the company.

12. StalkinUrMom

Posts: 111; Member since: Apr 16, 2012

You guys have no idea how many people think the iPhone 4/4s is a 4G phone. If you ask most technologically challenged people why they want an iPhone they'll say it's because it's the "fastest" phone. That's the demographic these ads are aimed towards. I still think it's cheap though.

21. djg71087

Posts: 70; Member since: Oct 10, 2010

as of recent, the iPhone on at&t does now use HSPA+ and says 4G in the corner of the phone. But i know what you mean.

25. bigdawg23

Posts: 467; Member since: May 25, 2011

THe iPhone is not HSPA+ it is HSPA only. It runs 14.4Mps and not 21Mps. As for the ad, I have had T-MO and cover is below average at best. Now any phone company will post speeds in certain market that they have great coverage to run these ads. However, in most locations it doesnt function like that. Currently I surpass most T-MO customer in Minnesota. Also its HSPA+ doesnt do what LTE does in AT&T LTE Markets like KC and Chicago, that I have tested.

11. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

It makes sense, afterall, you think of AT&T when talking about iPhone. Unless the next iPhone get LTE, the data speed it's going to run on AT&T will be slower than T-Mobile. In a way, it could be viewed that T-Mobile is suggesting the iPhone users on AT&T to switch over when the refarming is done later this year. Either way, it'll be a whole new ball game between the top carriers once T-Mobile finish refarm and LTE rollout.

10. androidornothing

Posts: 143; Member since: Apr 26, 2012

I'm an android boy but c'mon r u serious!!!!! Stupid t-Mobile. iPhone isn't even 4g why the hell r they competing against it. Why don't you get a real LTE Android phone and test it out. Then well see who wins. IDIOTS!!!'

13. kanagadeepan

Posts: 1291; Member since: Jan 24, 2012

You are right... But may be they are comparing FALSE 4G phone of T-Mobile with FALSE 4G phone of AT&T...

14. squallz506

Posts: 1075; Member since: Oct 19, 2011

that is exactly who this commercial is for, IDIOTS. to show IDIOTS how much they are overpaying for an underperforming phone and network. it is pretty obvious that tmobile is specifically targeting iphone users because they know that they are suckers for flashy marketing.

18. tward291

Posts: 559; Member since: Feb 14, 2012

wow that amazing you just convinced me. i truly understand that as a android fanboy that those constant late night droid poundings have caused some brain damage. you might wanna try less late night poundings and let that droid get the mouth. droid jeez might be good for your mind body and soul.

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