Samsung just released a new promotional video for the Galaxy S6 edge, and the reel starkly contrasts the cavalcade of footage showing people unboxing, torturing, smashing, beating, shooting, and otherwise disintegrating its wonderful curved screen flagship. How so? It's an "in-boxing" video! That is, instead of watching some dude share his experience of prying open the GS6 edge's retail box and smashing it on the floor with some Danzig tunes in the background, you'll be watching a professionally filmed Korean dude assemble a GS6 edge part by part and place it in a retail box to the gentle backing of an uplifting piano performance. Now that's what we call premium!
Seriously, though, the video is a great way to both pay respect to the engineering work involved in producing the smartphone, and to showcase its fancy components to curious tech geeks like us. Get an eyeful of the GS6 edge's parts closeups below, and watch the video to see how they are put together to become one mighty Android.
GS6 edge components images