LG

Jane Lynch joins LG for Text Ed

Jane Lynch joins LG for Text Ed
Actress and comedian Jane Lynch, currently staring on the TV show Glee, has been recruited by LG for their new Text Ed campaign, which is designed to help parents of teens to become aware of risky mobile phone behavior, such as driving while texting, and even sexting. Bringing her trademark intensity and flair to the LG Text Ed campaign, Lynch is working with LG to raise awareness about risky mobile phone behavior. As the star of the videos, Lynch tackles issues such as sexting, texting while driving, mobile bullying, and other questionable teen behaviors. At the end of each video, Lynch directs parents to LGTextEd.com where they can find professional advice and guidance to help promote safe and responsible usage among their text- and tech-savvy families. LG hopes the videos, and Lynch's use of humor to address the issues, will inspire parents to face the facts about their teen's sometimes risky and unacceptable mobile phone habits. There is also a Facebook page for the Text Ed.

In the videos, Lynch plays the role of a newly reformed "text offender" who was a self-professed texting fiend regularly engaged in mobile harassment, text rage, and other irresponsible behaviors. Lynch is busted by the police for texting while driving, and as part of her sentence, undergoes mobile rehab.  Lynch re-enters society with a new-found zeal to help spread the word and LG enlists her to educate a group of uninformed parents about teen mobile misuse through a series of community service classes.

The LG Text Ed program, which was launched earlier this year, offers parents a number of articles, tips, videos, and other content so they can educate themselves on the dangers of mobile phone misuse; employ strategies to help protect their children from potential problems, and discover how they might be modeling their children's mobile phone behavior.Other LG Text Ed Advisory Council members include Rosalind Wiseman, best-selling author of Queen Bees and Wannabees (the basis for the 2004 hit film, Mean Girls); Dr. Charles Sophy, Medical Director for the Los Angeles County Department of Children and Family Services, and author of Side by Side; and Dr. Joel Haber, a clinical psychologist and bully coach, and author of Bullyproof Your Child for Life.


source: LG Text Ed and prnewswire



FEATURED VIDEO

3 Comments

1. blacksleep

Posts: 4; Member since: Aug 26, 2010

Sweet! now they just need to start using ad campaigns like the antidrug ads "this is your brain, this is your brain if you text while driving, any questions?" Can't wait for the one where the dad walks in on his son "sexting" and says "where did you learn this?!" son says "I learned it from watching you dad!!" Parent's who use sexting, have kids who use sexting.

2. Sniggly

Posts: 7305; Member since: Dec 05, 2009

"...I may have also tried to make a getaway on foot..." That was a funny video. Though I find the whole campaign to be silly and pointless, I do like the effort they're putting into it.

3. RORYREVOLUTION

Posts: 3131; Member since: Jan 12, 2010

to me they are just wasting time and money, people are going to text while driving no matter what. People do a lot if things they shouldn't do while driving and no matter how many ads come out, they are still going to do it. And I bet the same people who make these ads text and drive as well.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.