Instagram Stories hits 250 million active daily users and surpasses Snapchat’s total users count

Instagram’s Stories feature has hit a whopping count of 250 million daily users - or a quarter of a billion – after having report a 200 million count only two months ago. It now surpasses Snapchat’s 166 million (as of May) total daily active users by a wide margin and currently seems hardly reachable, even though some people suggest it copied Stories from Snap.

The concept behind Stories is quite straightforward – it enables you to share posts that are visible to other users for 24 hours, after which they disappear. Snapchat launched Stories in October 2013, offering its users a timeline-like experience with the app. Instagram launched Stories almost three years later, in August 2016, offering virtually the same service as Snap.

Nonetheless, Instagram Stories has enjoyed an overwhelming success and had pooled 150 million daily users by January this year. Reaching such success in less than six months meant that the count was only going to rise further in the months to come, and that’s exactly what has taken place.