Hulu backs off from sale; owners to inject $750 million into the company

Posted: 12 Jul 2013, 13:35, by Alan F.

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Hulu backs off from sale; owners to inject $750 million into the company

The three companies that own video streaming site Hulu, have just announced on Friday that they have decided not to sell the company. Disney, Comcast and 21st Century Fox have decided to make a capital injection of $750 million into the business instead. Hulu offers a free, ad-supported service while Hulu Plus gives viewers a subscription based premium service with more shows to view. After more than doubling its subscriber list in 2012, Hulu Plus now has over 4 million members paying $7.99 a month.

Differences in opinion between the three owners led to putting Hulu up for sale. Disney was believed to favor the free ad-supported approach while 21st Century Fox wanted to focus on generating more subscriptions. Apparently, whatever differences there were between Hulu's owners have been patched up. Bids were believed to exceed $1 billion for Hulu and Hulu Plus.

There is some speculation that two of the companies that were left in the final round of bidding for the company, DirecTV and Time Warner Cable, will be part of the recapitalization of Hulu by agreeing to new distribution deals that would expand Hulu's reach.

source: AllThingsD

6 Comments

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posted on 12 Jul 2013, 13:50 2

1. Whateverman (Posts: 3284; Member since: 17 May 2009)

How about putting some money into fixing the bugs on the new Roku app then?

posted on 12 Jul 2013, 15:27

3. ZeroCide (Posts: 785; Member since: 09 Jan 2013)

ALL the apps have bugs I know my PS3 app is waaayyyyy buggy and the android one too.

posted on 12 Jul 2013, 23:54

6. cam-whore (Posts: 164; Member since: 21 Feb 2013)

probably not a problem with the app bro, andoid in general is buggy...

posted on 12 Jul 2013, 14:11

2. Caralho (Posts: 119; Member since: 18 Jun 2012)

I really tried hard to make myself like Hulu, but just couldnt stand the commercial interruptions while paying a subscription!!! Dont they understand that the Netflix model is the way to go??? If they refuse to face this, they are doomed regardless of how much money they throw at it...

posted on 12 Jul 2013, 16:38

4. thequota (Posts: 43; Member since: 02 Apr 2013)

the reason why they have comercials is so they are able to have more up to date content like the next day tv at a low subscription price. while netflix on the other hand gets tiring when all the movies tend to be old and is updated only once in a great while

honestly i would rather pay 7.99 for a next day tv subscription and only 2 min commercials while being able to watch previous episodes whenver i would like to then have regular cable and dvring the shows anyway and paying a lot more.

posted on 12 Jul 2013, 17:08 1

5. Whateverman (Posts: 3284; Member since: 17 May 2009)

The commercials really do bug me too sometimes, but it's worth not having to pay a triple digit Comcast bill. Now if only I could get True Blood and Game of Thrones next day, I would NEVER look back.