Here's why iPhones and iPads are always showing 9:41 a.m. in Apple's ads

Ever wondered why on Apple's ads or official renders the clocks of the devices shown always seem stuck at 9:41am? Well, that mystery is finally solved. It turns out that the ads used to show iPhones clocking it at 9:42am, as that's the precise timing when the first one took the stage in 2007. 

When the first iPad hit the airwaves, however, Steve Jobs' timing was a minute earlier, and all promo material clocks were set to the unveiling of the next trendsetting product happily thereafter. Whew, we can finally move on with life. As previously explained by Scott Forstall himself:

source: Quora via TheAtlantic



1. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Nice bit of trivia.


Posts: 650; Member since: Nov 20, 2011


17. torr310

Posts: 1692; Member since: Oct 27, 2011

I am amazed... Apple insists on those details like nobody else does. But Android/Windows are still more practical.

19. Philipand96

Posts: 103; Member since: Jul 12, 2014

That is not all..... @gagakiller On humans, skin is the largest organ, Samsung puts a minicscule amount of plastic (w/w) on is PREMIUM phone and that defines NO Apple have not ONLY kept the same time, they kept the same year 2012 The iPhone6 has quite possibly the worst review of any iPhone with the negatives outweighing the positive in the other place ***arena. Considering the iPhone6 is a the iPhone5 with a larger display, except for the non phone related Apple Pay nothing has been added just tweaked,Apple-iPhone-6,Apple-iPhone-6-Plus/phones/7378,8346,8908 Those who wish to overpay and start another contract for the same phone they first received in 2012 cannot complain, as the comparison tool is free for those who know how to use it. In the UK the iPhone6 /6+ ad is laughable as it ONLY mentions bigger and totally redesigned It can't mention better, (it took us 2 years for this, LATERALLY ta dah) Which is what we have to expect from a company that released the iPad mini 3 (upgraded feature ADDS Apple pay and that is is!) Time 9.41 the year is still 2012 12. Anything worth selling is worth selling twice

23. Iodine

Posts: 1499; Member since: Jun 19, 2014

If you can't tell a difference between an iPhone 5 in one hand and an iPhone 6 in the other.... Sorry but it's time to say goodbye to your relatives, feed your cat and write your last will.

24. Run.n.Gun

Posts: 45; Member since: Nov 06, 2013

Wow. Thats a dumb comment. Congrats

28. Dingy_cellar_dweller

Posts: 339; Member since: Mar 16, 2013

Its intersting that someone picked a random time and stuck with it. At least Android has structure with their time and that it displays the version number eg. 4:44 and 5:00

3. gagakiller

Posts: 176; Member since: Oct 08, 2014

INNOVATIVE ! WOW ! Now samsuck will put a time on the cheap plastic phone in the keynotes , copycats here i COME !

4. imnotascammer

Posts: 160; Member since: Aug 22, 2012

Innovative??? Dude, really? Lol

16. ahomad

Posts: 175; Member since: May 15, 2012

yes, apple inveted the clock, don't you know that?? with their yet to be released iWatch

8. tahirk

Posts: 25; Member since: Apr 10, 2014

yeah what an innovation, no one can even get close to bendgate ;)

13. KingDingaLing

Posts: 324; Member since: Oct 11, 2013

You guys are still trying to make the bend and innovation jokes? Damn, come up with something original every once in a while, because your jokes are nowhere near innovative.

18. cnour

Posts: 2305; Member since: Sep 11, 2014


29. TechKnowledge

Posts: 55; Member since: May 05, 2013

Actually the #Bendgate and #Innovation comments aren't jokes. They're pretty much proven facts which are laughable by those of us whom are not part of the iCult.

26. gigaraga

Posts: 1454; Member since: Mar 29, 2013

Not sure if typo or really crap at spelling. . .

5. Spikes9s

Posts: 52; Member since: Aug 09, 2013

Phonearena is becoming a hardcore Apple fan/promoting site, normal people never got to wonder about such insignificant details, I mean who give's a crap about the "time" showed on those devices... does that really matters???, is it relevant, that is real inovation there by any chance??? or that is something does not leave somebody to sleep well at night???, wow smh really way to go, award winning articles here on daily bases....

6. Iodine

Posts: 1499; Member since: Jun 19, 2014

Entire world is getting crazy about Apple, so why you are so surprised about seeing a lot of Apple articles on a phone related site ? And btw Apple is an extremely into details just like many people are.

31. lkjhg757

Posts: 7; Member since: Oct 31, 2014

It's actually a really interesting part of apple's marketing, if you think about it it subconsciously has a great impact on the user to see that the phone in their slide seems to be keeping up in real time even if its really just preset

7. antonioli

Posts: 200; Member since: Sep 08, 2013

And what about 10:35 from Sony? It's always this time.

9. CanYouSeeTheLight

Posts: 1122; Member since: Jul 05, 2012

And 10:08 from HTC. But only Apple is worthy of such news over here.

11. imnotascammer

Posts: 160; Member since: Aug 22, 2012

Lol. You guys. Apple reigns here remember?

14. EclipseGSX

Posts: 1777; Member since: Oct 18, 2011

Pretty sure Phonearena did an article on this once but I cant find it. The real reason it is 10:08 is because it's the time during which a 12-hour digital clock has the maximum number of segments turned on.

10. moab123

Posts: 11; Member since: Oct 05, 2014

Apple gets all the attention in the industry & that's why

12. DogeShibe

Posts: 1121; Member since: Jan 10, 2014

Yeah. So that it's always the iPhone time.

15. bugsbunny00

Posts: 2267; Member since: Jun 07, 2013

wow im impressed.

20. threeline

Posts: 320; Member since: Sep 11, 2011

This article is waste of... (fill in the blank)

30. TechKnowledge

Posts: 55; Member since: May 05, 2013

"Time?" (Pun intended).

21. Wulfgardr

Posts: 73; Member since: Oct 29, 2014

Judgment is always a dangerous field, when Apple products are involved. If reviewers find iPhone 6 & 6 Plus to be extremely effective, obviously they are biased, bribed and corrupted by Cupertino.

22. infinitemethod

Posts: 151; Member since: Sep 04, 2012

This makes me dislike Apple even more. So glad they'll never see any of my money.

25. amiaq

Posts: 509; Member since: Jun 30, 2012

God damm.. I will erect a memorial and order a celebration for this most "impotent" time in humansh33p hybrid history.

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