Google's first Smart Displays are going on sale in July

The devices in question are set to put a huge focus on their Google Assistant integration, akin to Amazon’s focus on Alexa with the Echo Show. Also, in addition to the benefits the virtual assistant brings to the table, Google’s offerings will be granted native access to YouTube and YouTube TV, something that could easily prove to be a major selling point for the Smart Display platform. After all, following a dispute between Amazon and Google late last year, the search giant ultimately decided to pull its popular video platform from the Echo Show entirely, thus forcing Amazon to develop its own competing service according to recent rumors.

Presently, it’s unclear which of the announced Smart Displays will go on sale first and whether availability will be dependent on consumer regions. So far, however, a number of different Smart Displays have been confirmed by various manufacturers such as Lenovo, LG, JBL, and Sony. This, combined with the fact that the Google Assistant is being built with a visual experience for displays in mind, suggests Google’s products may soon reign in a market currently dominated by Amazon. As an added extra, the internet giant may even choose to announce its own product at its annual hardware event in October.