Google will stop scanning your Gmail inbox in order to send out targeted ads

Google will stop scanning your Gmail inbox in order to send out targeted ads
If you're a Gmail user, you might not be aware of the fact that Google scans your email in order to send out targeted ads to those who use the app. Google is ending this controversial practice and will instead continue to track your actions on other Google sites in order to determine what ads to send you. Since Google doesn't scan the inboxes of those who use its enterprise-based G Suite service, eliminating the scanning process from Gmail will allow Google to stick to one method to personalize ads throughout its operations.

While Google didn't say when it will stop the Gmail scanning, it did say that it will continue to display targeted ads. Instead of mining data from your Gmail inbox, Google will look at the YouTube videos you watch, the Google searches you request, the websites you visit and the apps you use. Sure, you can go into Google settings and turn off ad personalization to stop the targeted ads, but data will still be collected by the Alphabet subsidiary.

With the scanning of your Gmail inbox, Google might find that you receive a lot of email related to smartphones. Therefore, targeted ads from handset manufacturers would be deemed more likely to catch your attention. It is a great way for advertisers to more efficiently reach potential customers.

source: BusinessInsider



1. bucky

Posts: 3785; Member since: Sep 30, 2009

Jesus, I never even knew they were going that far. It's seriously getting creepy having services with google.

2. Finalflash

Posts: 4063; Member since: Jul 23, 2013

You're the only one then.

3. bucky

Posts: 3785; Member since: Sep 30, 2009

Only one what?

5. Zylam

Posts: 1817; Member since: Oct 20, 2010

That's not a fandroid that will excuse anything Samsung or Google and swears by death to Apple. One of those maybe?

21. RebelwithoutaClue unregistered

The only person in the world who seems to be ignorant to this fact. If you really didn't know this, you have been living under a rock for quite some time. Everybody else in the world knows Google uses automated systems to read emails for anti-spam and ad purposes.

4. Scott93274

Posts: 6033; Member since: Aug 06, 2013

I personally don't care one bit. If a computer (Not a human) scans my email and identifies a recent purchase receipt from Amazon or other online retailers and I start seeing advertisements that are relevant to my interests then so be it. I especially support Google in scanning emails when I read about an arrest that was made because Google's email scanning system identified images of graphic content involving minors that it had on record. I'm sure most people aren't stupid enough to share this type of content over personal email, but for those who are, it's good to know that there's some system in place to catch them.

6. Zylam

Posts: 1817; Member since: Oct 20, 2010

Yea why have privacy and security in your personal email eh!

8. Scott93274

Posts: 6033; Member since: Aug 06, 2013

I'm not sure why you would have an issue with this. I mean, no individual (human) actually sees what's in your email, so it's not a privacy issue, simply a data mining method by an automated system to create a more customized user experience which actually benefits the end user. I mean, sure, if you're the type that's paranoid about big brother spying on you through your phone's camera and microphone, or through your microwave (LOL), then OK, that's you. But for those of us grounded, down to earth folk that expects a smart device and online services that work for you with the absolute minimal amount of effort from the end user then there's a valuable feature with literally no trade off. But does any of this really matter as Google is discontinuing the practice?

14. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

And if I build the next Google or I talk about a groundbreaking technology, do you think Google (and I'm talking about people now) won't know that?

12. iushnt

Posts: 3105; Member since: Feb 06, 2013

It's not privacy and security issue. Has anyone broken into your account which affected you?

20. Scott93274

Posts: 6033; Member since: Aug 06, 2013

Nope, I can't say that I have, my Google account password is a dozen and a half characters in length is ridiculously complex and requires dual authentification.

11. iushnt

Posts: 3105; Member since: Feb 06, 2013

What's wrong there? It's not like some real person could read your email.

18. you_sukk_it

Posts: 219; Member since: Apr 11, 2017

im sure its your phone that gets scanned as well. nothing today is private. just get used to it.

19. MrShazam

Posts: 987; Member since: Jun 22, 2017

Agreed, that's part of the reason why I never put anything personally identifiable in my google account. Can never trust google with anything sensitive. What exactly is stopping organizations like the NSA or some other malicious-individuals from abusing this same data that google is mining without consent? It's not like Google's servers are unbackable.

7. Tech-shake

Posts: 213; Member since: Nov 14, 2016

Google is an ads company. They literally pay their bills by selling the users ads. As long as that is the case, I can never trust google. I really wish they change their business model and go after hardware/software sales instead of depending on ads too much!

9. cbonica

Posts: 17; Member since: Jun 07, 2011

No surprise, thats why everything google is free. If we don't want to be tracked then get off the internet.

10. palmguy

Posts: 982; Member since: Mar 22, 2011

Get off the internet, pay everything with cash, drive a 1990 year car and older, wear a mask for the security cameras around stores, banks, parks, highways.....

13. Podrick

Posts: 1285; Member since: Aug 19, 2015

Or buy a private island without any smart devices..

15. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

I don't get tracked, because I use software and services that I control and not ones that are controlling my life.

16. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

4 years ago, when I read the terms of Gmail and I realized that I have no privacy using its mail service, I switched to iCloud - the only free mail service (out of the most important 3) that guarantees it doesn't read the content of emails.

23. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

So you are ok with Apple scanning your email for anti-spam?

24. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

Apple is not scanning my emails; there are rules for incoming mails.

17. Gandalfdenvite

Posts: 18; Member since: Dec 15, 2016

Ads are visual terrorism! Ads have made watching TV a total pain, and without adblockers Internet would be unusable! Google reading e-mails is just as not ok as if Google went down to the post office to open and read all traditional mails!

22. RebelwithoutaClue unregistered

The difference is, the post isn't free to send. If you pay for Google Mail, they don't scan your emails for ad purposes either. Also having an automated system or an individual read your emails, makes a lot of difference.

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