Google will stop scanning your Gmail inbox in order to send out targeted ads
by Alan Friedman / Jun 24, 2017, 12:30 PM
While Google didn't say when it will stop the Gmail scanning, it did say that it will continue to display targeted ads. Instead of mining data from your Gmail inbox, Google will look at the YouTube videos you watch, the Google searches you request, the websites you visit and the apps you use. Sure, you can go into Google settings and turn off ad personalization to stop the targeted ads, but data will still be collected by the Alphabet subsidiary.
With the scanning of your Gmail inbox, Google might find that you receive a lot of email related to smartphones. Therefore, targeted ads from handset manufacturers would be deemed more likely to catch your attention. It is a great way for advertisers to more efficiently reach potential customers.
Posts: 3785; Member since: Sep 30, 2009
Jesus, I never even knew they were going that far. It's seriously getting creepy having services with google.
posted on Jun 24, 2017, 1:46 PM 3
Posts: 4063; Member since: Jul 23, 2013
You're the only one then.
posted on Jun 24, 2017, 2:21 PM 2
The only person in the world who seems to be ignorant to this fact. If you really didn't know this, you have been living under a rock for quite some time. Everybody else in the world knows Google uses automated systems to read emails for anti-spam and ad purposes.
posted on Jun 26, 2017, 7:01 AM 2
Posts: 6033; Member since: Aug 06, 2013
I personally don't care one bit. If a computer (Not a human) scans my email and identifies a recent purchase receipt from Amazon or other online retailers and I start seeing advertisements that are relevant to my interests then so be it. I especially support Google in scanning emails when I read about an arrest that was made because Google's email scanning system identified images of graphic content involving minors that it had on record. I'm sure most people aren't stupid enough to share this type of content over personal email, but for those who are, it's good to know that there's some system in place to catch them.
posted on Jun 24, 2017, 2:51 PM 2
Posts: 6033; Member since: Aug 06, 2013
I'm not sure why you would have an issue with this. I mean, no individual (human) actually sees what's in your email, so it's not a privacy issue, simply a data mining method by an automated system to create a more customized user experience which actually benefits the end user. I mean, sure, if you're the type that's paranoid about big brother spying on you through your phone's camera and microphone, or through your microwave (LOL), then OK, that's you. But for those of us grounded, down to earth folk that expects a smart device and online services that work for you with the absolute minimal amount of effort from the end user then there's a valuable feature with literally no trade off. But does any of this really matter as Google is discontinuing the practice?
posted on Jun 24, 2017, 4:40 PM 3
Posts: 987; Member since: Jun 22, 2017
Agreed, that's part of the reason why I never put anything personally identifiable in my google account. Can never trust google with anything sensitive. What exactly is stopping organizations like the NSA or some other malicious-individuals from abusing this same data that google is mining without consent? It's not like Google's servers are unbackable.
posted on Jun 25, 2017, 8:08 AM 0
Posts: 213; Member since: Nov 14, 2016
Google is an ads company. They literally pay their bills by selling the users ads. As long as that is the case, I can never trust google. I really wish they change their business model and go after hardware/software sales instead of depending on ads too much!
posted on Jun 24, 2017, 4:24 PM 1
Posts: 17; Member since: Jun 07, 2011
No surprise, thats why everything google is free. If we don't want to be tracked then get off the internet.
posted on Jun 24, 2017, 5:34 PM 4
Posts: 982; Member since: Mar 22, 2011
Get off the internet, pay everything with cash, drive a 1990 year car and older, wear a mask for the security cameras around stores, banks, parks, highways.....
posted on Jun 24, 2017, 8:00 PM 6
Posts: 7432; Member since: Dec 02, 2011
4 years ago, when I read the terms of Gmail and I realized that I have no privacy using its mail service, I switched to iCloud - the only free mail service (out of the most important 3) that guarantees it doesn't read the content of emails.
posted on Jun 24, 2017, 11:14 PM 0
Posts: 6794; Member since: Mar 29, 2012
So you are ok with Apple scanning your email for anti-spam?
posted on Jun 26, 2017, 9:10 PM 0
Posts: 18; Member since: Dec 15, 2016
Ads are visual terrorism! Ads have made watching TV a total pain, and without adblockers Internet would be unusable! Google reading e-mails is just as not ok as if Google went down to the post office to open and read all traditional mails!
posted on Jun 25, 2017, 3:03 AM 2
The difference is, the post isn't free to send. If you pay for Google Mail, they don't scan your emails for ad purposes either. Also having an automated system or an individual read your emails, makes a lot of difference.
posted on Jun 26, 2017, 7:08 AM 1
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