Google to revise system that forces news providers to offer three free stories a day before charging

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Google to revise system that forces news providers to offer three free stories a day before charging
Google plans on removing a policy that requires news organizations to offer consumers three free stories a day before readers are forced to subscribe to the service. Instead, news providers will be allowed to determine for themselves how many articles readers will be allowed to read for free. Robert Thomson, chief executive of News Corp., started squealing last month about Google's plans to eliminate the "first click free" policy.

Thomson pointed out that Google had these news providers by the short hairs. If they didn't get on board with the "first click free" policy, they would disappear from search results, not a good position to be in if you're depending on subscription fees to keep your publication alive. But after some negative comments from those in the industry, Google tested out its new plan with some heavy hitters like the New York Times and the Financial Times.


Part of the reason for the change is Google's realization that a one size fits all approach doesn't work in a business where each publication is different and unique. Besides removing the "first click free" policy, Google now makes it easier to subscribe to any of these publications by using Google's current payment system that allows subscriptions to be ordered with just one click of the mouse.

source: TheGuardian
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