Google Shopping product listing ads will now show up on your smartphone searches. Run a Google search for a specific product from a smartphone globally, and you just might see store listings that give you an option to click right on a product that catches your fancy; or, you can test the GPS on your handset to view a page of stores by your current surroundings. Google is taking the selling technique that has worked on the desktop and tablet and is moving it over to smartphones. Ads are listed as being sponsored
so that you don't confuse it with being part of your search inquiry.
As long as Google continues to make it clear that certain search based results are sponsored, should Google users get upset? Should you feel, for lack of a better word, scroogled? Isn't the point of all of this to make our lives a little bit easier? Or is this a case of Google going over the line, despite clearly marking sponsored ads for what they are.
The arrow points to sponsored ads on the smartphone result page