Fujitsu ES IS12F may be taking thin too far

Fujitsu ES IS12F may be taking thin too far
Tech companies need to remember to keep focus on the overall quality of a phone rather than making one feature overwhelming. It seems that Fujitsu may have forgotten that with its new Arrow ES IS12F smartphone, where it looks like Fujitsu was so focused on making the phone thin, the design team forgot to make it pretty too. 

It certainly isn't an ugly phone, it's just that aside from the thinness, there isn't a lot from a design standpoint to get excited about. The Fujitsu marketing says the Arrow is just 6.7mm thick, but given the profile of the phone, that should be qualified as 6.7mm at its thinnest point, because the phone is 8.5mm thick at the top. It is quite light as well at just 103g, and it's water-resistant, but that's where the specs stop being interesting. The Arrow is packing a 480x800 resolution AMOLED screen, a single-core 1.4Ghz Snapdragon SoC, NFC, a 5 MP rear camera, and no front camera. It is running Android 2.3 Gingerbread. 

The Arrow is due to launch in Japan on KDDI tomorrow, and there are already retailers online offering unlocked versions if you're interested in importing the phone. Of course, it will cost you about $750 to import, and while there may not be any thinner phones on the market, there are definitely far better values given the cost of the Arrow. Having a thin phone is great, but if you're paying new superphone prices for a thin phone with last-gen specs, that's just not cool. 

source: Fujitsu via The Verge

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14 Comments

1. brad29

Posts: 1; Member since: Jan 06, 2012

if this was iphone yall would be saying how great it is im noot even going to gio off like i could u guys are bias ....period

3. squallz506

Posts: 1075; Member since: Oct 19, 2011

agreed if the iphone5 was announced with these specs you can schedule the ticker-tape parade.

12. sadaivadai

Posts: 156; Member since: Nov 22, 2011

No one is forcing you to come and read in this site .. If you don't like and if you think this site is only about iphones you can stop visiting rather than wasting your precious time commenting .. :)

13. SlimSoulja86

Posts: 660; Member since: Nov 03, 2011

@sadaivadai, and you could stop bothering yourself and let PA writers defend themselves, not you.

14. RazaAsad

Posts: 100; Member since: Nov 24, 2011

Right or wrong but as a user one has the right to comment. Many times we admire the information and some times we may disagree but that doesn't mean the user should be told to quit visiting. Are you one of PA owners? (No, its not sarcasm).

2. henrickrw

Posts: 408; Member since: Sep 16, 2011

Correct. Its Not an iPhone is no good. Iphonearena

8. MichaelHeller

Posts: 2734; Member since: May 26, 2011

Correction: costs $750 and has last generation specs = no good. Sincerely, PhoneArena

11. sadaivadai

Posts: 156; Member since: Nov 22, 2011

No one is forcing you to come and read in this site .. If you don't like and if you think this site is only about iphones you can always stop visiting rather than wasting your time commenting .. :) At least it won't affect other readers ..

4. downphoenix

Posts: 3165; Member since: Jun 19, 2010

motorola razr at 7.1mm, Phonearena: wow this is awesome. This phone at 6.7mm, Phonearena: This is taking thin too far! Not sure how .4mm is going to make a difference.

5. GeekMovement unregistered

if the specs of this phone were as good or better than the motorola razr, phonearena would not be complaining about the thinness.

6. CX3NT3_713

Posts: 2350; Member since: Apr 18, 2011

Nooooo.. if it was the SGS3.. better hardware.. bet yalll would like it huh?? Js

7. fleanote

Posts: 50; Member since: Jan 14, 2011

You guys are a tough crowd...

9. redmd

Posts: 1939; Member since: Oct 26, 2011

2.5mm thin smartfan is the future.

10. nanozander

Posts: 97; Member since: Oct 19, 2011

I would love a smartfan =)

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