Did you know: The average Android app loses 77% of its users in just 72 hours!

App users are impatient! Also, sad frog is sad.

App users are impatient! Also, sad frog is sad.


The competition between mobile apps for installs,, downloads and user retention has become cut-throat, with the age of "easy app store money" long behind our backs. The market has become so challenging that one of the prerequisites for sucess can be pretty much described as follows – to make sure that users fall in love with your app within 72 hours or less!

This is what Andrew Chen, a Silicon Valley-based entrepreneur and analyst, has concluded. A study he took in partnership with mobile intelligence startup Quettra concluded that the average Android app loses a disheartening 77% of its daily mobile users within the first three days of its launch. Using apps from the Google Play store (and excluding Google’s own apps) with over 10,000 downloads as the base for the study, Chen hypothesized that the first seven days after launch are crucial for an app's chances to retain users and be considered a success. According to the findings, the average app loses 90% of its daily mobile users within 30 days of the initial install, and 95% of users reject it outright after 90 days. Shocking, indeed!

Chen’s data also indicates another interesting tendency. The Retention rates among Google Play's top 100 apps show a drop off within the first 90 days after launch, with the speed of that drop off mirroring that of the average apps analyzed prior to that. Users actually find the top apps appealing in the first seven days, return to them repeatedly during that period, and then use them less over the next 90 days.

In other words, app developers must make sure that their creation's success is largely dependenton how a user interacts with it from the first minute post-install. Chen concludes that top apps retain users because they either have a 'wow' factor to them, or they integrate with mobile life to such an extent that they become essential, and not having access to them is unthinkable for users.

source: ARC

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21 Comments

1. nctx77

Posts: 2540; Member since: Sep 03, 2013

That pic though! Lol!

6. shahrooz

Posts: 792; Member since: Sep 17, 2013

If you are a telegram user there is a sticker pack featuring this frog and it's so funny imo.

21. Chuck007

Posts: 1410; Member since: Mar 02, 2014

Yeah a very nice touch! X)

5. Quattro

Posts: 3; Member since: Mar 03, 2016

Dear iPA, can you guys report more on the hot new S7 series instead of giving us crap no one really cares about.

11. Kary1

Posts: 300; Member since: Jun 26, 2015

Isn't that the same thing? /confused

26. Zylam

Posts: 1807; Member since: Oct 20, 2010

LOLOLOL Hahahahaha Daam that was a burn.

15. ibend

Posts: 6747; Member since: Sep 30, 2014

slow news day... yesterday, today, and obviously tomorrow..

23. saif2711

Posts: 69; Member since: Feb 22, 2016

Android is not about s7 series only

7. rd_nest

Posts: 1656; Member since: Jun 06, 2010

Obviously I don't know. I really don't care. This is such an useless article that it forced me to login and comment. Couldn't care less how often my neighbours are deleting their apps.

8. drahcir02

Posts: 102; Member since: Mar 03, 2016

+1 . .

13. iSometimes

Posts: 57; Member since: Feb 16, 2011

Perhaps you don't care, but others do. This information is helpful to mobile app developers, like myself. If you didn't like the article, just select another one that actually interests you. Your comment forced me to login and comment, too.

10. SuperAndroid507

Posts: 361; Member since: Jan 06, 2014

I remember when I got my first Android device (Nexus 7 2012) the selection of apps and games was really good, but today is kinda boring, you just scroll and scroll and it's also kinda deja vu seeing many same games and apps with different names. And when you finally decide to install something, the fun last until the first IAP suggestion comes up.

12. Kary1

Posts: 300; Member since: Jun 26, 2015

I probably delete most apps within an hour of installing them. Most apps are junk.

18. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

with 1.5million, I would agree that only 100 or so are really needed, with about 1k for special uses or business stuff, like your local coupon store. how many antivirus flashlight, task manager, etc type of apps are there already...clouding it all up.

14. Unordinary unregistered

Click bait?... Apps that I download from Apples App Store are gone just as fast, just not as frequently as I feel like most apps I download feel extremely polished and professionally made, even if it's from an indie/solo dev. If it's an app that doesn't seem useful, or isn't keeping interest, I'm pretty sure it's the same way for everyone else...

16. ibend

Posts: 6747; Member since: Sep 30, 2014

yeah right, app from appstore, windows store, appworld, etc suffer the same fate.. but since android have the biggest market share and most of mobile dev also make some app for other platform.. so in this case using "android" word will be better for clickbait -_- sometime app/game are just installbait, they use good picture, nice vids, but have nothing to do with whats inside the game.. some are just pure trash.. some are uncompatible, crash alot, lag, screen cut-out, etc.. some just obvious pay-to-win style game.. so its normal if people uninstall it right away.. or maybe because its too much selection.. last year I install more than 10 calculator app in less than half hour just to select the best one, and uninstall the rest.. I do the same when searching for mp3 player.. (but now I've found my favorite, maybe I wont do that again)

19. torr310

Posts: 1625; Member since: Oct 27, 2011

One reason the Androind phones don't have good resale value is that only the latest phones get updates for one year. Google should take the control back on updating OS.

20. Mfa901

Posts: 291; Member since: Jul 14, 2012

Thats because s**tty quality of apps.... Most of them does the work but no taste for graphic design

22. gazmatic

Posts: 807; Member since: Sep 06, 2012

I do not have an iphone but on my windows phone I have 40 apps installed, 20 that I use at least once a week. On my android I have 20 apps installed (not including the google apps) around 15 that I use at least once a week. However, I have only downloaded around 550 apps on windows phone but over 5000 on android. The app retention is a major issue but I think it's the same on all mobile os's.

29. Shocky unregistered

Sounds about right, most people install apps to try them out and unfortunately the majority of apps are terrible. Surprised its not higher actually.

30. TezzaBP

Posts: 274; Member since: May 18, 2015

Wow, Pepe is really dead huh

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