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BlackBerry says MDM Pure Plays are dying off

Posted: , by Alan F.

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BlackBerry says MDM Pure Plays are dying off
Besides messaging app BBM, BlackBerry has another potential crown jewel in BES 10. The Mobile Device Management (MDM) system allows corporations to control a fleet of smartphones. Because the enterprise requires more from MDMs now than ever before, BlackBerry says that the Pure Play MDMs are dying. The Canadian manufacturer says that capabilities like email syncing and remote wiping of lost devices, are no longer good enough to sell an MDM system to a corporation.

According to BlackBerry, today's MDMs need to include support for container applications (think Samsung KNOX), different handsets and operating systems, and make sure that core business processes used by mobile workers are secure. While BlackBerry admits that some pure MDM companies are trying to add on these new services, the company asks how secure you'd feel when having your company's smartphones managed by these late comers to the game.

As BlackBerry points out, it has offered MDM since 1999 and counts numerous government agencies and organizations as customers. According to Joe McGarvey, Enterprise Content Strategist at BlackBerry (and the author of the post on BlackBerry's Business Blog), the company started at the high-end of mobile device security to "meet the security needs of any enterprise. Given their heritages in the low-end MDM space, rival vendors are now bolting on security and application management capabilities."

"While the surge of consumer-based mobile devices into the enterprise created an urgent need for basic MDM, characterized by corporate email synchronization and the ability to wipe a device of data in the event it was lost or stolen, enterprises now require mobility solutions that go well beyond basic MDM. These new requirements, which include container-based application management, the secure exposure of core business processes to mobile workers, application development and support for multiple device types and operating systems, have prompted multiple analyst firms and industry observers to declare the coming obsolescence of pure-play MDM solutions."-Joe McGarvey, Enterprise Content Strategist, BlackBerry

While announcing that BES will soon support Windows Phone, CEO John Chen said that while BES continues to make money for the company, it has been losing customers since the retirement of BlackBerry 7. This is one area of the company that definitely needs to show growth and we're sure that the CEO is working on it. After all, you don't want to tell the world how some of your competitors are disappearing, only to fall off the ends of the earth yourself.

source: BlackBerry via BerryReview

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posted on 21 Mar 2014, 05:28

1. chocowii (Posts: 470; Member since: 30 Jan 2014)

WP with physical buttons?
Yay or nay?

posted on 21 Mar 2014, 06:05

2. alterecho (Posts: 1099; Member since: 23 Feb 2012)

Physical Buttons without Windows Phone.

posted on 21 Mar 2014, 06:52

3. Lt.Green (Posts: 397; Member since: 13 Mar 2014)

The only words I understood about the title was Blackberry & dying.

posted on 21 Mar 2014, 09:43

4. apiskula (banned) (Posts: 578; Member since: 25 Jan 2013)

Blackberry is dying as well!

posted on 21 Mar 2014, 11:37

6. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)

Troll elsewhere or offer something constructive. But leave your hate for BlackBerry out of it.

posted on 21 Mar 2014, 10:20

5. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)

"...it has been losing customers since the retirement of BlackBerry 7."

Easy fix for that problem - un-retire BB7.

posted on 21 Mar 2014, 11:38

7. AfterShock (Posts: 3698; Member since: 02 Nov 2012)

I meet 10-20 new people at my job each day..only saw one BB in the last two years, I should add, I only saw one WP as well..
I can't see them hanging on much longer in the retail phone world sadly.
I think they should fire sale their Z10 for mega cheap and get it out there in more peoples hands like they did with their playbook.

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