BlackBerry 10 now at 0.05% market share, company still taking caring for customers and new devices


BlackBerry 10 is gone, but not forgotten. Gartner announced the essential demise of the platform with only 207,900 BlackBerry 10 devices having been sold around the world throughout the last quarter of 2016. This accounts to a 0.0481% market share – a blue pale dot amidst the vast smartphone cosmos, dominated by the Android (81.7%) and iOS (17.9%) giants, along with Microsoft's desperate grasp at the Windows Phone market with 0.3%.

BB10's market share dropped from 377,800 device sales (0.1%) reported from the third quarter of last year. Although BlackBerry still maintains BB OS for its active customers (most in the enterprise sector), the company has no plans to release new BB10-driven handsets. However, it does have a new Android device in the works. It's code-named "Mercury" and relies on bringing over classic BlackBerry features, like the complete QWERTY keyboard, in a format that users accustomed to Android and iOS smartphones' touch-screen simplicity, but unfamiliar with BlackBerry's comfortable typing could consider.

The Mercury will be presented at MWC 2017 this month, and it will be an interesting look at how the BlackBerry brand, look, and feel could gel with the modern-day Android experience. Check out our preliminary hands-on with the smartphone to get a taste of what's coming.

ALSO READ


source: Gartner via Mobile Syrup

FEATURED VIDEO

79 Comments

1. kiko007

Posts: 7493; Member since: Feb 17, 2016

Sigh.....the duopoly is simply too much at the moment. No other platforms can break into any sort of viability, which is terrifying, as neither of the current Osii are perfect for all consumers. As a Wm fan, I'd love to see Msft which tactics from retrenchment to market advancement, but that isn't happening any time soon. It's looking more and more like a two horse race unfortunately.

7. Mxyzptlk unregistered

True. There's ios and there's Android. If you want a clean UI and no bs from carriers, timely updates, and some of the best support in the industry, then you go with ios. If you want to have something different either with stock Android or with some of the other OEM junk *cough* Samsung, then you go with Android. Quite simply blackberry in general died a long time ago. I think BBOS died because the Passport was a flop. High price and lack of presence led to its death along with the death of BBOS.

14. krystian

Posts: 423; Member since: Mar 16, 2016

the sad part is that windows share didn't drop because people didn't like the platform. MS wanted to kill the shares.

16. HillaryClinton2020

Posts: 191; Member since: Feb 08, 2017

Buying third parties OS is a waste of money, if you hate Android, buy iPhones, plain and simple

2. Eraman

Posts: 162; Member since: Dec 13, 2015

Its not about the OS 100%, it's about the Hardware, the SD S4 pro is a stupid chip for BlackBerry Z10 / Z30 / Leap etc... The 2GB RAM Is not enough The 8MP camera is a non sense camera ( even that the pictures are good but not perfect) The front cameras are awful But for the OS there's some few stupid things : The typing services take a lot of RAM (more than the system it self sometimes) The Android runtime is weak The system needs to reboot every day to stay fresh (or you will have to wait 5 minutes to type a word) That's all, if BlackBerry make an SD821 / 4GB / 64GB / 21MP BBOS10 priv I will really like to buy it.

3. Bernoulli

Posts: 4359; Member since: Sep 01, 2012

I really hope you know that the z10 came out when iphones had a 5 mp camera and still perform overall better. Where's the proof typing takes a lot of ram? Is that why it's a preferred OS in the enterprise? Seriously, I dunno why you android fanboys are so obsessed with Hardware when in reality It's all about real time performance. And before you ask yes I have a z10 typing this from my passport along with a couple of galaxy phones that I only use for work, because I find the overall android UI particularly dull.

4. meanestgenius

Posts: 21742; Member since: May 28, 2014

Exactly. He's not taking into account that devices like the Z10, Z30, etc were released with what SoC's were available at the time. 2 gigs of ram was the norm back then. Hell, there are devices that are STILL released with 2 gigs of ram today. And I don't know where he got that "typing services takes a lot of ram" thing either, because that's not the case. I also agree with your remark about the UI. The BB10 UI is incredible.

8. meanestgenius

Posts: 21742; Member since: May 28, 2014

SD4 Pro was the norm for many devices back then, not just BB10. 2 gigs of RAM was the norm back then. There are devices that have either just been released and that are being released now with 2 gigs of RAM on board. 8mp camera was the standard when the Z10 was released. Front camera have always sucked on BlackBerry handsets, but the DTEK BlackBerry's have changed that. Get out of the past and jump into present, please. The "typing services" do not eat a lot of RAM. Don't know where you got that from. The Android Runtime on BB10 can't be updated due to BlackBerry having to follow certain guidelines set forth by Google on their BB10 devices, which could have caused issues with BlackBerry's enterprise clients at certain levels. I've never had to reboot any of my BB10 devices every day for it to stay "fresh". I also belong to 13 BBM groups, each with no less than 20 members and some have as much as 50 members, and none of them have ever reported having to reboot their devices every day. BlackBerry no longer makes devices, since September, dude. And the companies that have entered into licensing agreements with BlackBerry only want Android for now. The sad reality is that the majority of smartphone buyers only want Android or iOS, which SUCKS, since the more choices we have, the better off we are as consumers. However, BB10 is still an incredible OS, is still alive today and has an installed user base in the millions. It's just mainly used in enterprise and government now.

10. jellmoo

Posts: 2561; Member since: Oct 31, 2011

What? Was Blackberry supposed to time travel to the future for their hardware? If you want to get a BB10 device with a more capable chipset grab a Blackberry Passport.

19. Eraman

Posts: 162; Member since: Dec 13, 2015

Here's the proof from my Z30 http://m.imgur.com/dPtRVAx And for the rest of things, when BlackBerry Z30 released, the Galaxy S4 was working with Exynos 5410 Octa, but the Z30 had just the S4 pro. The device need reboot every day and I'm using a BlackBerry Z30 now, it's not perfect but I just don't want to work with another phone / OS for the moment

24. meanestgenius

Posts: 21742; Member since: May 28, 2014

Here's my proof that isn't the case for me: https://imgur.com/gallery/ogLzz Samsung makes its own processors. BlackBerry doesn't. You can't possibly have expected BlackBerry to use the Exynos SoC. None of my BB10 devices (or those that I referenced earlier), need to be rebooted every day. And you can't possibly expect your device that's almost 4 years old now with an S4 processor to function like today's devices with upgraded hardware. That's ridiculous. You not wanting to upgrade is on you, but if you're unhappy with your device with that old S4 processor, I suggest you get a new device entirely with upgraded hardware.

35. Eraman

Posts: 162; Member since: Dec 13, 2015

Where's your proof?? Where's the memory usage?? And I'm not talking about that BlackBerry have to use Exynos, but it had to use an equivalent CPU from SD or MTK... And for my Z30, it's an excellent device but the hardware is weaker than expected, and there's no other stronger BlackBerry OS 10 phone without keyboard, so I will stay using it until I persuade myself that i have to change the Phone (I guess I'll go for the priv)

36. meanestgenius

Posts: 21742; Member since: May 28, 2014

Lol, calm down. It's not that serious. Here: https://imgur.com/a/qPnBX They didn't have to use anything except what was available to them. BB10 is nowhere near as resource hungry as other OS's, like Android. I didn't see you here complaining about your device performance when you first got your Z30, so it obviously wasn't a problem then. These devices don't last forever. NO device does. You can't possibly expect a four year old device with such an aged processor like the S4 Pro to still function like brand new. That's ridiculous. If you want a BB10 device with a stronger processor, get a Passport. If physical keyboards are not your thing, then you're out of luck. But if they aren't your thing, why would you get a PRIV? Why not get a DTEK60, with flagship specs like the SD820 SoC instead?

37. Eraman

Posts: 162; Member since: Dec 13, 2015

I care about BlackBerry's in house built devices more than the Hardware, and that's why I prefer the priv even though the DTEK 60 is Stronger in terms of Hardware. But I'm in love with photography so the Schneider Kreuznach camera is better for me than DTEK60's one... So I'm still waiting for the company to think once again (like what Nokia did) and Make in house phones again... i'm really hoping that

38. meanestgenius

Posts: 21742; Member since: May 28, 2014

Nokia doesn't make in-house devices anymore, either. That's been given to HMD to handle. They just have access to Nokia design patents, much like TCL has access to BlackBerry's design patents. Also, in-house built devices=hardware. If an in-house designed BlackBerry is what you're looking for, why not go for the Mercury when it's released? It's also said to have the same camera that's on the Pixel devices.

39. Mxyzptlk unregistered

BlackBerry's last flagship was the poorly priced Priv. The DTEK60 is much better being a Alcatel designed phone.

44. meanestgenius

Posts: 21742; Member since: May 28, 2014

BlackBerry's last *in-house designed flagship* was the PRIV. Their last flagship is their current one, the DTEK60. You're welcome.

55. Mxyzptlk unregistered

Thank you for repeating what I just said. Basically, your comment was as useless as your other asinine comments. You're welcome.

61. meanestgenius

Posts: 21742; Member since: May 28, 2014

Thank you for acknowledging that I corrected your ignorance. Basically, it's about time that you admitted your willfully ignorant and useless comments. You're welcome.

68. Mxyzptlk unregistered

Actually, I wasn't acknowledging anything. Maybe you should acknowledge that you have aliases, jplightning. I don't recall thanking you.

74. meanestgenius

Posts: 21742; Member since: May 28, 2014

Of course you were acknowledging that I corrected your ignorance. Don't backtrack now, batmite.

49. PenTiltoKet

Posts: 552; Member since: May 18, 2016

I thought you use BB, how can you post your imgur through iPHONE apps? Are you real, or a PAID by BB?

52. meanestgenius

Posts: 21742; Member since: May 28, 2014

Because I also use an iPad Pro, idiot. Thanks for PROVING that I use other devices, and am not some mindless shill like you and your troll buddy.

50. PenTiltoKet

Posts: 552; Member since: May 18, 2016

Post from iPhone apps? LOL

53. meanestgenius

Posts: 21742; Member since: May 28, 2014

And? All that did was prove that I'm not some trolling shill like you are, and that I use devices from multiple platforms, like I've always claimed.

56. Mxyzptlk unregistered

"I use devices from multiple platforms, like I've always claimed" I think the BS O'Meter just went into overdrive.

62. meanestgenius

Posts: 21742; Member since: May 28, 2014

I think you're seething with so much anger right now that you're about to bust a blood vessel because what I've always claimed has been proven to be true.

69. Mxyzptlk unregistered

Like you claimed to be fighting the good fight? Like you claim to be using your "other alias?"

75. meanestgenius

Posts: 21742; Member since: May 28, 2014

Nah, more like you claimed to be using a Nexus 6P and I proved that to be false when you posted that photoshopped picture, and more like you proved that you have aliases when you made that mock account of me, "alphagenius", mere hours after you were limited.

29. JC557

Posts: 1918; Member since: Dec 07, 2011

You have to remember that cameras aren't a priority in the business sector and in some engineering firms cameras are forbidden on their phones as it may help with industrial espionage. I had to leave my personal phone in my locker before entering the lab.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.