Big budget flick The Avengers had some scenes shot using an Apple iPhone

Big budget flick The Avengers had some scenes shot using an Apple iPhone
Outside of the first-gen version, the Apple iPhone traditionally comes with one of the better cameras to grace the back of whatever smartphones are available at the time. Even so, could it be used to replace the expensive, specialty equipment used to film a big budget Hollywood blockbuster? Oscar-nominated cinematographer Seamus McGarvey thinks so. Making his big budget debut with The Avengers, McGarvey replaced some of the expensive cameras used to film the movie with an Apple iPhone for some scenes.

The Irish Film and Television Network spoke with the cinematographer who confirmed that he used an Apple iPhone for a couple of shots that survived the final cut of the movie and also appear in the trailer for the film. McGarvey did not specify which iPhone model was used in the filming, but considering that the scenes were shot in April, the only choices would have been the 3MP camera on the back of the Apple iPhone 3GS or the 5MP shooter that is on the Apple iPhone 4. The latter captures video at 720p while the new iPhone 4S can record in 1080p. However, there is no sign that the cinematographer was able to get his hands on an early pre-release copy of the latest Apple iPhone.

McGarvey justified his use of the smartphone's camera to film some scenes, saying that every piece of equipment at your disposal should be used to achieve your vision. He added that a movie is not defined by the kind of camera equipment used but by the decisions made with the equipment available. He noted that sometimes you are forced to go with the cheapest option, but even so, "you can still make poignant decisions that will effect the look of the film," he said.

Other movies that McGarvey worked on include Atonement, Charlotte's Web and The World Trade Center. With The Avengers, scheduled to be released May 4th, 2012, he finally has a budget that allows him to use more expensive and sophisticated gear.

With the video of the movie's trailer below, see if you can spot part of the scenes that were shot using the Apple iPhone.

source: IFTN via AppleInsider



11. TreyTreyTaylor

Posts: 728; Member since: Dec 21, 2010

This is gonna rape the box office lol.

8. Astreo

Posts: 105; Member since: May 05, 2011

I have an Iphone, i love my Iphone. i did NOT click this link because it said anything about the Iphone but because i LOVE the Avengers and especially Iron Man. who cares what it was shot with you bunch of haters i just cant wait for this movie.

9. Dwoogs

Posts: 20; Member since: Oct 18, 2011

Agree. This movie is going to be awesome.

13. networkdood

Posts: 6330; Member since: Mar 31, 2010

Looking forward to watching this movie on my ANDROID FREE MOVIES app.

6. snowgator

Posts: 3630; Member since: Jan 19, 2011

Ya'll being a little rough here... this IS kinda neat. Yes, it is news for a mobile site. No, it doesn't mean the iPhone is the greatest camera ever, only that those in La-La land that make these movies had one handy for shooting. But, still it is kind of a fun news bit. Besides, my Son and I are counting the days to this movie. Yep, we saw all the other Marvel heroes movies and stayed past the credits to see the teasers leading to the next one. He will be pumped when I tell him my favorite Mobile site had a tid-bit on his most anticipated movie of next year.

7. networkdood

Posts: 6330; Member since: Mar 31, 2010

Yeah, I am looking forward to the movie, too...I just like razing the iphone is all in good clean iFUN.

5. networkdood

Posts: 6330; Member since: Mar 31, 2010

...but...but....but.....the iPHONE was used....the iPHONE......

4. networkdood

Posts: 6330; Member since: Mar 31, 2010

Did I hear some Nine Inch Nails/Trent Reznor music??

3. abish1234

Posts: 51; Member since: Oct 22, 2011

and this is news???

2. andro.

Posts: 1999; Member since: Sep 16, 2011

Haha! Ta an sceal seo an-greannmhar! He prob used about 10 seconds of footage meant to be seen from a reality cam style

15. andro.

Posts: 1999; Member since: Sep 16, 2011

16. AndroidTroll

Posts: 359; Member since: Mar 05, 2011

thanks for the link, which says he was misquoted and that he actually shot the movie with an Arri Alexa. Lol $600 iphone 4 or $100,000 Arri Alexa....hmmmm I think I would choose the Arri also! The only way iphone 4 footage could be used is if it was for a composite shot in which it was used as a background, scaling up the resolution, and blowing it out of focus. Otherwise, it would look really noisy and low res on the big screen. Feature films are usually shot at 2k or 4k resolution. 720p equals 0.921k lol

1. Alantef

Posts: 288; Member since: Sep 14, 2011

lol really this is news?....i still see alot of tv shows are using the G1 STILL!!! wheres the "news" on that?....cant wait for this movie tho....some of the movie was shot in my home town (Cleveland)....this preview looks awesome...alittle pissed that Edward Norton didnt come back and play the HULK but other than that epic movie...cant wait

10. iwebdroidberry7

Posts: 230; Member since: Jan 17, 2011


12. remixfa

Posts: 14605; Member since: Dec 19, 2008

actually it was quite common for a while. a lot of tv show characters were using it. go do a lil research, you will find it easily.

14. SPcamert

Posts: 56; Member since: Feb 06, 2010

The thing is that a lot of tv and movie characters have been "filmed" while holding cell phones or using them (usually Nokia if you watch action movies it seems) but very few movies have ever been "filmed" professionally using a cell phone to record the footage. I did find a movie called SMS Sugar Man that was filmed for $164,000 using nothing but Sony Ericsson phones but I'm pretty sure that's still a rarity even with ultra-high end cameras on phones.

17. mafiosoraw

Posts: 1; Member since: Oct 23, 2011

you guys are retarded. That is prodcut placement when using phones. This movie was FILMED with an iphone!!!! And plus every tv show and movie have apple products being used in, prodcut placement.

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