BBM much more popular on iOS than Android

BBM much more popular on iOS than Android
BBM for iOS was launched about a month ago, alongside BBM for Android. The app is a top 5 download for iOS users in 50 countries. Meanwhile, the Android variant of the app is top ten only in Indonesia, South Africa, the UAE and Saudi Arabia. A good example of this split is seen in Argentina, where BBM is the number one app in the App Store. On the Google Play Store, it is number 14.

In trying to explain the difference in reception for BBM on the two platforms, some point to the reverse bias found with messaging app Kik. Not only does this app match BBM in the numbers of iOS and Android users, Kik is located in Waterloo, Ontario which is home to BlackBerry (a great coincidence). In the U.S., Kik is the 39th top iOS app while it is number 12 on GooglePlay. In other words, unlike BBM, Kik appears to be more popular amongst Android users.

Kik's position as the teen messaging app for the moment appears to be at the center of things. BBM is not aiming for the teen user. It still has a focus on the business user, a legacy leftover from the days when a BlackBerry was as much an essential tool for the businessman as a pinstriped suit. Does this mean that the iPhone has become more of a essential business tool than an Android handset?

It still is early days for BBM on the two platforms and others could explain the difference in acceptance of the app by saying that perhaps there are fewer interesting choices for iOS which explains BBM's higher chart position for that platform.  We could go back and forth (and probably will) without getting closer to the actual reason for the discrepancy. for now, we can only present the statistics which show BBM as being more popular among iOS users.

source: BGR

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14 Comments

1. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Oh, I thought it was BB making their stupid secure email service available for non BB phones. I didn't think people actually used it for, well, non business crap. Oh well. Now I know. Why would I use such a service when BB will be dead in about a year.

7. squallz506

Posts: 1075; Member since: Oct 19, 2011

BBM has less competition on iOS than android. Subtext- android has more apps that compete with bbm

2. downphoenix

Posts: 3165; Member since: Jun 19, 2010

I think it is more to do with the average former BB user went Iphone over Android when they migrated from BB. Makes sense to me. In BB's heyday, it was more than a business phone, it was the phone to be. It was this even during the Iphone's initial year or 2, the 3GS is where the Iphone really started conquering.

13. Daftama

Posts: 641; Member since: Nov 03, 2012

Majority BB users went ios known fact... Andriod wasn't popular than

3. kryme

Posts: 468; Member since: Oct 24, 2013

i dont think its accurate.... popularity is not measured by 1st 2nd and 3rd..... because IF it takes a 100,000 download on ios to be in the top 5.... a 100,000 download on android wont get u no where near top 5.... basically if an app make it to top 5 on both ios and android chances are there are way more download on android than ios.... an app that is in the top 20 on android can have more downloads than a app in the top 5 on ios....

6. NexusPhan

Posts: 632; Member since: Jul 11, 2013

This is what happens when you news "source" is a site as atrocious as BGR. It's crazy how they still exist. Their "reporters" must be kindergartners. Why on earth is PA citing them? But, good catch on your part. This is a complete BS, worthless BRG typical article.

4. oNEWorld

Posts: 140; Member since: Aug 01, 2013

why would u need bbm when u have imessage on iphones?

5. shamataa

Posts: 257; Member since: Dec 07, 2011

Why would you use it on any phone when they will be gone within the next month or januray?

8. jroc74

Posts: 6023; Member since: Dec 30, 2010

BBM more popular on iOS than Android.... If Android apps were so bad, shouldnt it be the other way around? Interesting, very interesting.

9. Sauce unregistered

obviousssllllyyyy.....

10. E.S.1

Posts: 308; Member since: Sep 14, 2013

Why would people use this messenger because there are way better apps for the same purpose?

11. Cyberchum

Posts: 1025; Member since: Oct 24, 2012

Unless they go holo and add an option of black theme, I ain't giving that a chance in my samoled phone. I'll instead stick to whatsapp+ and it's tons of customization.

12. toiletcleaner

Posts: 224; Member since: Oct 10, 2012

I stop reading the article once I saw BGR. Really PA? BGR is a apple website, I hope u guys don't take any side, that's one of the reason I have block BGR from my browser

14. MKeditor

Posts: 97; Member since: Dec 10, 2010

The author makes an assumption that everyone knows what BBM is.

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