Average person looks at his phone 150 times per day

Average person looks at his phone 150 times per day
Last Thursday, the Mobile Web Africa conference was held in Johannesburg and some interesting information showing the powerful bullish trend of the mobile industry was revealed. Repeating a statistic fist mentioned by Nokia at MindTrek 2010, it was repeated by star 3G consultant Tomi Ahonen (whose picture graces this story) that the average person stares at his/her phone 150 times per day. That works out to once every 6.5 minutes of every hour that the average person is awake.

According to Ahonen, mobile is a faster way to reach consumers than other digital forms of communications. A study done in New Zealand found that the average email is opened 48 hours after it is sent while the average text message is opened 4 minutes after being sent. Ahonen said, "SMS is literally 720 times faster than e-mail in message-opening throughput." Another example of how consumers respond better to mobile information involves luxury retailer Tiffany. Ahonen noted that Tiffany's website originally wasn't originally optimized for mobile viewing. Once the company optimized the site for mobile, sales from the company's website grew 125%.

The consultant noted how newspapers in China have managed to convert 39% of their readers into paying subscribers for MMS news headlines using the line, "Tomorrow's headlines today." Carrier China Mobile has 40 million paying subscribers for MMS and SMS headlines. He also brought out that when the world's economies turned bearish in 2008, mobile still had strong growth.

We all wonder how we lived without our smartphones. And to show you how quickly this industry has been built, Ahonen says that mobile is the fastest growing industry of all time going from zero to $1 trillion in 2010 and that is expected to double by 2020. By then, he expects that even the cheapest "Africa phone" will have decent specs including3G, Wi-Fi, a touch screen and an 8MP camera and will cost $10.

source: TechCentral

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10 Comments

1. m.garz

Posts: 61; Member since: Oct 08, 2010

uhhh.. what's with the picture?

2. KEVlN

Posts: 83; Member since: Aug 19, 2011

150 times eh? That's preposterous. I look at my phone once a day. Mostly because I never put it down nor do I ever take my eyes off it. I'm even posting this from my GNex now...

3. nacixem

Posts: 32; Member since: Jan 05, 2011

...guilty!

4. LoneShaolin

Posts: 307; Member since: Jan 14, 2012

second

5. Alantef

Posts: 288; Member since: Sep 14, 2011

lol really?....i should start counting lol....makes me wonder...if this is true how do people lose their phone ......if you break this down in a 12 hour span its basically 13 times a hour which sounds right lol...

6. Netolic

Posts: 152; Member since: Oct 18, 2011

PA you guys should find out how long does an average person spend time with their phone on a 24 hour.clock

7. pongkie

Posts: 663; Member since: Aug 20, 2011

that average person has no life

9. maier9900

Posts: 272; Member since: Dec 17, 2011

i know a lot of ppl, and none of them look at their phone that many times a day... this article makes no sense.

8. KFear

Posts: 170; Member since: Feb 06, 2012

Seems a little much. It's a communication device that's connected to the world. Our phones will a void. Society says that we always need to be connected. Are you connected? Are you being reached? Check your Phone.....

10. thephoneguy92

Posts: 191; Member since: Dec 29, 2011

This article makes me feel like somethings wrong with me. This is very true, if it was in an hours time :l

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