Apple's "Let's talk iPhone" event video posted, how did CEO Tim Cook fare?

Apple's
Well, there wasn't a "one more thing..." or any other iconic phrase coming out of the first major keynote that CEO Tim Cook had to endure instead of Steve Jobs, but it all went like a dress rehearsal.

Apple wasn't short on superlatives about any product or service they announced or reiterated tonight, hoping to create the same kind of aura all Apple events with Steve Jobs have managed to pull off so far.

Did they succeed? We'll let you be the judge, as Apple just posted the whole keynote video on its website. It is about an hour and a half long and, of course, you'll need the Quicktime plugin to watch it.

Overall, it was more of a team effort rather than the one man show that Steve Jobs's presentations usually developed into, and it might be an indication of how Tim Cook intends to run the company. How do you think the new CEO fared handling the event announcements?

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52 Comments

1. jogutier

Posts: 324; Member since: Feb 12, 2010

Just like Apple was suppose to fare. Horrible! GameOver!

11. Shangri-La

Posts: 76; Member since: Oct 04, 2011

"Do you smelling what Tim is Cooking?!?!" Well, this time Tim is Cooked.

47. Stoli89

Posts: 333; Member since: Jun 28, 2010

He got a ton of money up front...so he must be well done.

53. jogutier

Posts: 324; Member since: Feb 12, 2010

My favorite is how Apple talked about their profit margin. Basically, telling all Apple fanboys thank you for not wanting more out of your phones, but just to buy by brand. LOL! Nexus Prime, please save me from the despair. Drooooooid!

16. CX3NT3_713

Posts: 2349; Member since: Apr 18, 2011

Apple will loyal fanboys over this.. so glad I switch to android,;-)

2. notsteve unregistered

yes Failled!!! unlike iGod/iSteve no iMagic not able to lure iMedia and iSheep failed

42. Lucas777

Posts: 2137; Member since: Jan 06, 2011

um thanks for ur valuable input… jk… but personally i think tim cook as a speaker handled it pretty well, and a lot of excitement was generated… personally i am disappointed with no iphone 5… i will still get the 4s because gosh knows i f i dont like it i can sell it on craigslsit and get two of my choice of windows/android… i really hope, as one rumor stated, that apple will not release an iphone 5 in january though…

3. bucky

Posts: 3778; Member since: Sep 30, 2009

The phone was not the upgrade people anticipated but you would be very naive to think its game over.

4. andro.

Posts: 1999; Member since: Sep 16, 2011

did his best to avoid a disaster but it still happened lol!!

5. pongkie

Posts: 663; Member since: Aug 20, 2011

Steve's magic is gone. Tim blew this one. Steve can make anything epic

6. Yeeee

Posts: 190; Member since: Aug 02, 2011

Alright apple redeem yourself. Redesign to make curved back, 4 inch screen, lte. Too bad they are to dumb to

43. Lucas777

Posts: 2137; Member since: Jan 06, 2011

haha they are to dumb to… their "dumbness" has made them the most valuable company in america… even though i am disappointed i will trust apple that they know what their doing because they have proven to me that they always do…

7. BarneyDroid

Posts: 35; Member since: Sep 01, 2011

For what Tim Cook had to work with, he did a pretty good job. Not saying much BC he pretty much let the entire world down...Actually Phil Schiller let everyone down

8. truth181 unregistered

its funny to see how these android lovers pay more attention to apple stuff than android hahaha

15. Yeeee

Posts: 190; Member since: Aug 02, 2011

its cuz this phone cant even compare to android phones anymore and 2 years ago it was the best

31. alpinejason

Posts: 262; Member since: Sep 06, 2011

WORD!!!!!!

46. AKm007

Posts: 108; Member since: Sep 06, 2011

its funny how these apple lovers think the iphone 4S is the greatest smartphone of all time. They should pay more attention to android.

9. darkkjedii

Posts: 30971; Member since: Feb 05, 2011

I expected a much different device than what we got. No screen increase, no redesign,no extra colors,no LTE/wimax,jus more storage,slightly better camera,and processor. I jus bought the gs2 on ATT,and won't be getting an iPhone 4s. I'm disappointed in apple for this one,still love my iPad 2 though.

10. Anti-Fanboy

Posts: 38; Member since: Sep 28, 2011

Im starting to think steve left because he didnt like the new iphone. lol probably not but just a theory

12. BarneyDroid

Posts: 35; Member since: Sep 01, 2011

That ipod nano thing was really cool....right.... guys... er...

13. taco51 unregistered

Steve retired because of this event. He didnt have the kahunas to stand there and bs the crowd with the 4s

20. iHateCrapple

Posts: 734; Member since: Feb 12, 2010

I agree 100% He squeezed out his last magical iTurd and bounced before anyone (at the time) noticed! He still looks like the genius!

14. DROIDX0430

Posts: 469; Member since: Nov 24, 2010

Steve retired so he can own the nexus prime...or bionic...or vigor..orrazr....or gs2.....

17. ZayZay

Posts: 571; Member since: Feb 26, 2011

iI ithink ihe idid ia ipretty ibad ijobs. iThe iphone iis iforever ilame ithanks ito ihim.

18. Corpsemaker

Posts: 63; Member since: Jul 10, 2010

Who the f**k cares how a person does talking? I don't care if its Steve Jobs or Obama on stage. As long as they announce what they are suppose to, the world will not end because Jobs isn't up there.

19. nb2six

Posts: 298; Member since: Apr 27, 2011

Apple will never again have the iconic figure that Steve Jobs was for the company. The man could make you think that a rock was the greatest thing ever and you need to have it ASAP!! I don't care what people think as far as OS goes or features offered. You cannot contend that the man was a marketing genius! The bad thing about him stepping down is that Tim Cook, or whomever takes over in the future will always be under his shadow thus resulting in them always being looked at to acheive something greater, when in fact, it cannot be attained.

21. Muahua unregistered

Anyone notice how there was much less cheering than usual? Seems like Cook doesn't have the magic that Jobs had.

22. biophone

Posts: 1994; Member since: Jun 15, 2011

Look we can't expect him to be steve jobs but he presented the device very clearly. I am happy with that.

23. Muahua unregistered

Quite true. But it was still pretty disappointing. Not because of Tim because it was quite well presented, but it just wasn't the phone people really expected. I mean, sure it's an improvement, but it took them how long to show all this? Everyone expected a much better device.

24. toystore unregistered

Don't blaim Team, Steve give up because old Apple can not cachup with young Andoird.......

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