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Apple's "Let's talk iPhone" event video posted, how did CEO Tim Cook fare?

By Daniel Petrov

Published: Oct 04, 2011, 5:33 PM

Apple

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Well, there wasn't a "one more thing..." or any other iconic phrase coming out of the first major keynote that CEO Tim Cook had to endure instead of Steve Jobs, but it all went like a dress rehearsal.

Apple wasn't short on superlatives about any product or service they announced or reiterated tonight, hoping to create the same kind of aura all Apple events with Steve Jobs have managed to pull off so far.

Did they succeed? We'll let you be the judge, as Apple just posted the whole keynote video on its website. It is about an hour and a half long and, of course, you'll need the Quicktime plugin to watch it.

Overall, it was more of a team effort rather than the one man show that Steve Jobs's presentations usually developed into, and it might be an indication of how Tim Cook intends to run the company. How do you think the new CEO fared handling the event announcements?

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Daniel, a devoted tech writer at PhoneArena from 2010 to 2025, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.