Applebee's files a trademark application for 'No Tech Tuesday'

Applebee's files a trademark application for 'No Tech Tuesday'
Applebee's is looking to become your port in the mobile technology storm. A report published on Friday, says that the casual dining chain will become a place of refuge once a week, for those who need to take a break from this connected world. The company has filed a trademark application for "No Tech Tuesday." You don't have to be a genius to figure out what this means.

This report does seem to contradict the restaurant's previous plan to place tablets at each table. The slates would be used to allow customers to pay at the table, order extra drinks and desserts, check out the menu, and play games and music while waiting to be served. Apparently, the tablets will get turned off each Tuesday.

Meanwhile, some restaurants are rewarding diners who disconnect from the connected world while eating. In Israel, one eatery gives customers who turn off their phones, a 50% discount on their checks. Another spot, this one in New Jersey, had a couple of "No Tech Tuesday" nights in February. Those who were caught using their phone or tablet at the table, were fined, with the money going to charity.

There is a new game called "phone stacking" that is going around at restaurants. Everyone seated at a table puts their phones or tablets in the middle of the table. The first one to reach for their mobile device, is stuck with the check.


source: CNBC

FEATURED VIDEO

21 Comments

1. Doakie

Posts: 2478; Member since: May 06, 2009

WELL I GUESS I KNOW WHERE I'M NOT EATING AT ON TUESDAYS. No big deal though Applebees has a crappy menu anyways.

16. Vexify

Posts: 570; Member since: Jun 16, 2014

Better than eating at your home though I bet.

17. InspectorGadget80 unregistered

why bother patent? ate there one time, and food is horrible just like olive garden.

21. Dr.Phil

Posts: 2366; Member since: Feb 14, 2011

I don't see what the problem you find with this is? I am a big lover of technology but I do find it troubling when I see people out at restaurants on dates or with their family and they are more engrossed with their cell phones than they are with the people they are with. Just the other week I was at somewhat fancy dining establishment and saw a couple out on a date that spent the majority of their time staring at their phones than talking with each other. I don't know about you, but that just seems wrong to me. Also, I doubt Applebee's will be taking your phone away. It's probably a deal that if you participate you will get a discount on your ticket.

2. zachattack

Posts: 621; Member since: Jul 31, 2013

I thought all applebees got destroyed... i mean lets be honest, they are the worst restaurant chain in existence

3. bugsbunny00

Posts: 2264; Member since: Jun 07, 2013

no applebees on tuesday for me.

4. UglyFrank

Posts: 2194; Member since: Jan 23, 2014

I like it, we know we are addicted

5. imkyle

Posts: 1115; Member since: Nov 18, 2010

It is a good idea but it will become "No Revenue Tuesday"

6. na7noo7

Posts: 278; Member since: Mar 29, 2014

I guess I will just sleep all tuesday.

7. md227a

Posts: 228; Member since: Mar 20, 2012

I personally like the idea. For myself at least going out to dinner with my girl, results in me sitting there watching her text/Facebook the whole time. I love tech but always leave my phone in my pocket when I go out to eat.

8. pookiewood

Posts: 631; Member since: Mar 05, 2012

Exactly the same on all points. Add on selfies/usies of course. I like the idea as well.

9. promise7

Posts: 894; Member since: Jul 03, 2013

Does that mean they'll also not use tech for ringing you up and use paper and pen?

10. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Applebees. A big US corporation that makes money by getting people to pay high prices for low quality food. Now Applebees is getting a trademark for a phrase that could be used in many different contexts. The lawyers will be happy. Gotta love America. Everything is for sale, but only big corporations can buy.

11. ocilfa

Posts: 334; Member since: Aug 03, 2012

"Applebees. A big US corporation that makes money by getting people to pay high prices for low quality food." Wow, just remove "bees" and the sentence remains true!

12. marbovo

Posts: 658; Member since: May 16, 2013

no, apple does not make food...

13. ocilfa

Posts: 334; Member since: Aug 03, 2012

Not yet...

15. darkkjedii

Posts: 31045; Member since: Feb 05, 2011

Didn't know Apple made food. Hmmmm, thanx for the info. Applebee's is delicious by the way. Last I check your description describes every fast food chain to ever exist, yet you mock an electronics company. Hater...

14. darkkjedii

Posts: 31045; Member since: Feb 05, 2011

Ate there yesterday, try the Bourbon chicken and shrimp it is delicious.

18. NickSDC

Posts: 26; Member since: Nov 13, 2012

Funny. I have a thing called no Applebee's Tuesday.

19. techloverNYC

Posts: 601; Member since: Nov 20, 2012

Dear Applebee. How does no customer tuesday working out? If a waiter tells me to turn off my phone, they can be sure they won't get any tip. Customer is GOD.

20. xtroid2k

Posts: 601; Member since: Jan 11, 2010

Wow, I am shocked at the level of ignorance the crowd has. There is a large customer base that doesn't mind being disconnected from the internet from time to time. its really a good feeling to disconnect from our connected society from time to time. I was born in 85 so I watched this world change as I use to ask for directions in person where now I have gps by phone. S%(t can't any of u just put the damn device down for any period of time. So craapplebees wants to turn back to hands off time for 24hrs. I think its a great thing and I know a lot others will to. Uhmmm, just I won't be there on Tuesday just because the food sucks overall. I mean they have a few good stuff but overall they suck. Don't even try the ribs. They are oversoaked in sauce

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.