Apple is serious about getting rid of Samsung as its main display supplier for the iPhone

Apple is serious about getting rid of Samsung as its main display supplier for the iPhone
The current largest supplier of OLED displays for the iPhone is Samsung, followed far behind by LG Display. Apple is reportedly looking to diversify its supply chain of display components for the 2020 iPhone lineup.

Apple has entered the final stages of certifying screens from China's BOE Technology Group, a new report from Nikkei Asian Review reveals. If the deal goes through, BOE could become the biggest supplier of OLED displays for the 2020 iPhone lineup.

"Apple has the incentive to qualify a new supplier for OLED display as [others] are a bit reluctant to invest too much to expand capacity," said Eric Chiou, a veteran analyst at Taipei-based research company WitsView. "That gives BOE a good opportunity to break into the new market while the Chinese display company has already proven it has capability to supply to MacBooks, iPads, HP and Dell screens. It should not be too unexpected if Apple eventually buys OLEDs from BOE too."

Apple has been working with BOE to procure display panels for the MacBook and iPad since 2017, so an expansion of their business relations comes as little surprise. According to inside sources, Apple is "aggressively" testing BOE's flexible OLED displays for next year's iPhone models. The 2020 iPhone lineup is likely going to switch to OLED for good, including the budget model.

Nikkei Asian Review has a good track record, as far as Apple supply chain leaks are concerned, and its latest report is in line with previous rumors about Apple's plans to move entirely to OLED technology for its smartphones.

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67 Comments

1. cmdacos

Posts: 4208; Member since: Nov 01, 2016

Cheaper over quality is the new Apple. All the best to them.

5. sgodsell

Posts: 7368; Member since: Mar 16, 2013

Didn't Apple say they only want what's best for their customers, or wait I think that was meant for shareholders. Apple hasn't wanted what is best for its customers for many years. It shows in Apple's hardware.

6. scarface21173

Posts: 690; Member since: Aug 17, 2014

And software

22. cosmo100292

Posts: 7; Member since: Jul 01, 2019

Nah, they placed a HUGE order for their 10s phones and wanted samsung to eat crow when they werent selling... Samsung wants them to lower their order amount which would in turn result in a higher price per screen. Apple is trying to maximize profits is what i think you meant to say.

25. lyndon420

Posts: 6790; Member since: Jul 11, 2012

Like their courageous move to remove the headphone jack....which unfortunately other OEM's are copying...(sigh)

44. shm224

Posts: 288; Member since: Mar 19, 2015

Apple didn't have any problem using inferior Intel modems in their phones. Apple is not known for using the best component, that's not their business objective.

46. oldskool50

Posts: 1550; Member since: Mar 29, 2019

Yep they didnt have an issue using Intels screwed up modem. I agree. But they dont always use shoddy componenets. They did use Samsung displays for many models. They do use Qualcomm modems and other high grade options like Sony's sensors. But yes they also use shoddy stuff too.

2. LawnBoy

Posts: 189; Member since: Feb 23, 2019

I'm sure Tim Cook will have to sign over Apple patents to the Communist Chinese to get those BOE displays

9. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

What patents and why?

3. all4dom

Posts: 22; Member since: Sep 30, 2013

It goes to show you how.much of a phony Tim cook really is & I'm sure alot of these so called tech leaders are the same. SMH.

32. oldskool50

Posts: 1550; Member since: Mar 29, 2019

Apple has always been phony. Not just Tim Cook. But Steve Jobs as arrogant as he was, he simply had a passion for quality and he took steps to bring that to Apple when he was there. Tim Cook is solely about the numbers. But this is why for 3 or 4 years in a row, Apple can sell hugh and buy low. Because do the math. If you go to an OEM and say I need you to make 4 years worth of this one part, we can use over and over again; then thet means they are gonna get it cheaper each year for each run. That is why for the iPhone 6, 6S, 7 and 8, the production cost remain almost identical at $220-$270 simply because all 4 models used much of the same parts. Where all Apple did was change the SoC and the camera. It's all about cheap. I also don;t have an issue with APple looking to get lower cost. But if lower cost also means lower quality, then I don't want it. Especially for what Apple charges. When it comes to displays, as long as its of good quality; no one is gonna see much difference nor will they care. After all, if paying $750 for a 720+ display wasn't enough for anyone to care, why care about anythign APple does. If putt ting cheap Chinese batteries into their phones isn't enough, then nothing Apple does that bad matters, because they have done a lot of cruel and questionable things. Yet the fans never question. But when its someone else, then here they come like flies on dog poo.

4. L0n3n1nja

Posts: 1557; Member since: Jul 12, 2016

If they don't want to give their customers the best that's their business. Anything to improve this profit margins.

13. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

Just like Huawei, right?

7. AbhiD

Posts: 803; Member since: Apr 06, 2012

And BOE is the same manufacturer which stole Samsung's tech to create their own... And still unable to touch Samsung's panels. Because... COPY!

8. Gryffin

Posts: 60; Member since: Dec 19, 2018

Display from BOE Modem from Intel Whats next? Processor from Huawei?

15. all4dom

Posts: 22; Member since: Sep 30, 2013

If they could they would

17. User123456789

Posts: 918; Member since: Feb 22, 2019

Also the 52mm cam is Isocell since 7+.

10. JCASS889

Posts: 539; Member since: May 18, 2018

I got a good idea for you apple, how about you take your hundreds of billions of dollars and develop your own screen tech....

11. apple-rulz

Posts: 2115; Member since: Dec 27, 2016

You idiot Apple does develop their own "screen tech", and everything else. That's why Apple employs so many people with masters or doctorate level degrees in the sciences or engineering.

18. User123456789

Posts: 918; Member since: Feb 22, 2019

They can develop screen without screen division. LMAO ....

20. all4dom

Posts: 22; Member since: Sep 30, 2013

I think he means make the tech in the USA instead of selling out the USA to china.

27. oldskool50

Posts: 1550; Member since: Mar 29, 2019

That is a complete lie. How would they develop display tech, and yet they buy their displays from someone else? Apple does not tell Samsung how to make displays. They basically are offered displays Samsung is making and Apple picks the displays they feel best fits their needs, and then Samsung cuts the displays to fit the case. 100% of the technology in the display is completely and solely don't by Samsung. PERIOD. Now can Apple work with an OEM to have something custom made? Yes! And those things tend to cost more because since its not an off-the-shelf part, that means an OEM would have to dedicate a production line specifically for this customized part and thuis this drives up costs. We know for a fact the iPhone X display was basically the same display on the Galaxy S with some tweaks. Apple does not and has never designed a display. In fact Apple doesn't design any of the parts in its phone other than the SoC which is still based on ARM's foundation and APple is a licensee just like Samsung and Qualcomm. I don't understand how you and your cheerleading squad who love the iPhone so much, don't even no a damn thing about the phone you claim you own. You sound just like Leo an his absurd foolish sense where he thinks the display is extended around the notch and this display isn't cut.

31. apple-rulz

Posts: 2115; Member since: Dec 27, 2016

Techie you truly are delusional. You hate Apple so much, yet you know nothing about them. In fact, you know nothing about anything technical, period. All you do is read some articles, and try to regurgitate what you read into an anti Apple obsession filled rant.

33. oldskool50

Posts: 1550; Member since: Mar 29, 2019

Really?https://www.entrepreneur.com/article/310645 According to this article in early 2018, it says an I quote: "Apple Is Reportedly Trying to Make its Own Displays" Which means they do not have the capability to do it now. WHich is why they invested millions into companies like JDI, LG and even Samsung to make them for them. The displays APple uses are design and made by the companies they buy them from. You simply lied. Apple makes zero parts for its phone. They design their SoC and that is it. And they even don't even own that. They use ARM technologies. That is a fact. Just like they don't make their own modem, they didn't make their own GPU or cameras or any part of the phones. Every simngle part in the iPhone is made by 3rd parties. SOme companies Apple bought or have solid partnerships with, but Apple has never made a single product in their life. They havce zero factories. That is a fact bruh. and I dont give a frack about WT frack you think otherwise. Trolls like you make me hate tech sites because you are nothing more than a lying sniveling little opportunists who think you know something and you don't know jack. I know more than you because I am A+ and MCSE Certified and I am also Cisco Certified Support Level II. So I have and work with far more tech associated hardware and software in one week than you've done in your total miserable life...BOY! You don;t know Jack about what Apple does or does not do. If APple was designing everythign in-jhoiuse like you claim, then why are they buying it from someone else. I'm not talkign about you design and I produce. I said specifically, Apple doesn't design those things because they are buying them directly from the OEM. That is fact bruh and nothign you say changes any fact you frikkin troll.

34. oldskool50

Posts: 1550; Member since: Mar 29, 2019

Anything I saw I can prove with photographic, video and articles that show the facts, Apple has never made any products. They have engineers that work in-house on designs and how to make components they buy fit. Apple does not have any capability to design displays. Hiring someone who knows how, gets your foot in the door. But even then since Apple doesn't have factories, who is gonna make them? It doesn't matter what you think Apple hires people to do. Designing crap on paper is not the same as having a factory to tool and make it possible. Engineers are there to tell you what you can or can't do, but they don't have the capability to make it happen. You have too pay someone who can. Apple has zero factories bruh and that is a fact.

40. apple-rulz

Posts: 2115; Member since: Dec 27, 2016

Here you go Techie, apply for the job, and you can tell them what they “can and can’t do”. https://jobs.apple.com/en-us/details/200052973/display-electrical-engineer?team=HRDWR

45. Back_from_beyond

Posts: 1421; Member since: Sep 04, 2015

Probably more related to their development of microLED screens.

47. oldskool50

Posts: 1550; Member since: Mar 29, 2019

Dude as I stated. Just because Qpple hires an engineer to help them with technology, doesnt change what I said. As I said, apple can design whatever they want inhouse, but they still have to pay someone who had the factories and tools to make them. Hiring someone who knows the tech means, you can now design a component. Who's gonna make it bruh? Just like Apple hired someone to help them make a custom SoC. But they still have to have someone who can make it. Nothing you showed me changed what I said. Derp! You are clueless bruh.

49. apple-rulz

Posts: 2115; Member since: Dec 27, 2016

“That is a complete lie. How would they develop display tech, and yet they buy their displays from someone else? Apple does not tell Samsung how to make displays. They basically are offered displays Samsung is making and Apple picks the displays they feel best fits their needs, and then Samsung cuts the displays to fit the case.” “Apple does not have any capability to design displays” You don’t even know what you’re trying to convey, because it’s clear you don’t understand the subject. I’ll try to dumb it down for you Techie; Apple designs the display they want made. That would take numerous people with different skill sets and educational backgrounds to make it happen. Apple, like any tech company, would also visit the company where the part(s) will be made, talk with and brainstorm with their equivalent counterparts at the other company, etc., to make sure what is requested can and will be done. You’re at best an IT guy Techie (though I doubt even that), stop trying to pretend you know how the entire world works. You can’t even keep your story consistent.

63. midan

Posts: 2884; Member since: Oct 09, 2017

"In fact, you know nothing about anything technical, period." Word!

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