Amazon sees 60% of holiday sales coming from a mobile device

Amazon sees 60% of holiday sales coming from a mobile device
Now that the holiday shopping season is done with for the year (not including exchanges, returns and things of that ilk), Amazon has taken out its mainframe abacus and computed that 60% of its holiday sales this year came from a mobile device. That is up slightly from last year when more than half of Amazon's holiday shopping came from a smartphone or tablet. Black Friday was the shopping date where mobile shopping showed the largest growth for Amazon this year.

The online retailer's app for smartphone platforms increased its shopping revenue by 100% this year. That could indicate that smartphone users are getting more comfortable using their handset to conduct business. It would also reveal a willingness on the part of mobile users to shop using an app as opposed to a website.

Amazon revealed that the most popular tablets it sold this holiday season were the Amazon Kindle Fire HD 7, Amazon Kindle Fire HD 6 and the Amazon Kindle Fire HDX 7. As far as watches were concerned, did any smartwatch make Amazon's list of the top timepieces it sold for the holidays? Uh, no. The best selling watch sold by Amazon this holiday season was the Disney Kids' Frozen Anna and Elsa Digital Watch.

source: TechCrunch



1. theguy2345

Posts: 1216; Member since: Jun 24, 2014

Well I bought a videogame yesterday from my phone from them. It should be arriving tomorrow. It was pretty easy. It was my first time buying it from a phone, and I will definitely do it again.

2. rallyguy

Posts: 620; Member since: Mar 13, 2012

I it hard to believe that 60% of Amazon sales were a phone or tablet. So 6 out of 10 purchases were these two products? Maybe 60% of its profit came from these items? That might be more likely.

3. TheWeasel

Posts: 403; Member since: Dec 26, 2014

I believe there is a small misunderstanding on your part. What was said in the article is that 60% of purchases on Amazon were made from a smartphone or tablet, as opposed to from a computer.

4. shamashu9

Posts: 142; Member since: Jun 10, 2013

The title of this article can be interpreted in two ways. 1. Is your interpretation and 2. By his interpretation. It should have been Amazon's 60% holiday sales were made using mobile devices. Or amazon 60% kindle fire sales were made only on holiday

6. TheWeasel

Posts: 403; Member since: Dec 26, 2014

Indeed, the title can be easily misinterpreted with the way it was worded. Fortunately, the actual contents of the article are sufficient to clear up any confusion.

5. 14545

Posts: 1835; Member since: Nov 22, 2011

I'm not saying I am the majority, but while the fiancee and her family were out black Friday shopping I used my phone to get her gifts and the rest of the stuff I bought. Imo, it made the process easier.

7. remixfa

Posts: 14605; Member since: Dec 19, 2008

I bought a bunch of stuff from my phone. Its really easy when its got your card, you've got Prime, and you one click that mofo.

8. boosook

Posts: 1442; Member since: Nov 19, 2012

Wow... Imagine what it could have been with a decent mobile app!

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