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Amazon sees 60% of holiday sales coming from a mobile device

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Amazon sees 60% of holiday sales coming from a mobile device
Now that the holiday shopping season is done with for the year (not including exchanges, returns and things of that ilk), Amazon has taken out its mainframe abacus and computed that 60% of its holiday sales this year came from a mobile device. That is up slightly from last year when more than half of Amazon's holiday shopping came from a smartphone or tablet. Black Friday was the shopping date where mobile shopping showed the largest growth for Amazon this year.

The online retailer's app for smartphone platforms increased its shopping revenue by 100% this year. That could indicate that smartphone users are getting more comfortable using their handset to conduct business. It would also reveal a willingness on the part of mobile users to shop using an app as opposed to a website.

Amazon revealed that the most popular tablets it sold this holiday season were the Amazon Kindle Fire HD 7, Amazon Kindle Fire HD 6 and the Amazon Kindle Fire HDX 7. As far as watches were concerned, did any smartwatch make Amazon's list of the top timepieces it sold for the holidays? Uh, no. The best selling watch sold by Amazon this holiday season was the Disney Kids' Frozen Anna and Elsa Digital Watch.


source: TechCrunch

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