Amazon, Apple and QVC are where shoppers on the go, go

Amazon, Apple and QVC are where shoppers on the go, go
Amazon had the highest satisfaction score from mobile shoppers

Amazon had the highest satisfaction score from mobile shoppers

A survey by ForeSee shows that those who shop with their mobile browser are more satisfied doing their shopping with Amazon than any other mobile retailer. Amazon scored 85, beating out Apple and QVC, both of which scored an 83. Target, Victoria's Secret and Barnes and Noble were the most improved retailers, over time. The 6,200 shoppers that participated in the survey responded between Thanksgiving and Christmas, the busiest shopping period of the year. Of the top 25 mobile retailers that were named in the survey, the overall score of 78 for 2012 beat the prior year's score of 76.

The study also took an indepth look at the practice of "Showrooming," which is when a shopper standing inside a retail store goes online using a smartphone or tablet to check a competitor's app or web site for a lower price on a specific product. But interestingly enough, while 70% of shoppers in a brick and mortar store admitted to checking a store using a mobile device, 62% of them were checking the online app or web page for the store that they were in. 37% were actually Showrooming.


source: BGR

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2 Comments

1. networkdood

Posts: 6330; Member since: Mar 31, 2010

Amazon offers great deals on everything, but you should still shop around. Got my droid RAZR for a penny Nov 2011 from Amazon. Diapers come in the mail from Amazon, cheaper than Walmart. You can find phone and tablet accessories on Amazon cheaper than in any store, incl. Apple. My wife got me a great lightning round deal during the holidays for the entire set of Red vs. Blue on blu-ray, on...you guessed it, Amazon.

2. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Amazon and Target are the two stores I buy from now. Just bought two extended batteries for my GS3 for $30 after taxes and it came two days later using standard shipping. :)

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