AT&T throws in more data with its middle tier Mobile Share Value plans

AT&T throws in more data with its middle tier Mobile Share Value plans
Starting this Sunday, November 2nd, AT&T is adding some extra gigabytes to the data allotment in its mid-range Mobile Share Value Plans.

Currently, $40 buys 2GB in the Mobile Share Value Plan. Beginning Sunday, that plan increases to 3GB. runs $40 per month. The $70, 4GB plan increases to 6GB. Both of the new plans represent a 50% increase in data across the board.

While not detailed, the new $70/6GB plan will presumably replace the current $80/6GB plan, and this looks like a permanent change. The rest of AT&T’s Mobile Share Value Plans are not changed, though at the moment, all plans that normally come with 15GB of data or more offer double the data, a promotion that has been extended to November 15th.

After the data is purchased, each line for these middle-end Mobile Share plans costs $25 on AT&T Next or not contract. Devices on a two-year agreement cost $40 each. All Mobile Share Value Plans include unlimited talk, SMS/MMS, and international SMS/MMS to over 120 countries.

sources: AT&T via PhoneScoop



1. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

$20 for 300MB. This is the price that should put AT&T's CEO in prison for a long time and get the government to re-break-up AT&T. What an outrageous ripoff. Any of the big telecoms in the US can offer unlimited for $10/month at a profit. All these other adjustments are incentives so AT&T/Verizon can make even more money by screwing their customers. Everything over $10/month is pure profit.

4. bigdawg23

Posts: 467; Member since: May 25, 2011

So you have the P&L to prove this? I like everyone that think it's so cheap to operate a telco or any business. These companies are not for profit. Mranwhile people complain when theh stock pile cash. Excuse them for planning for a rainy day. Why dont you tell all the workears to take a significant pay cut and then to I can have the data price you want.

5. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

AT&T makes billions of profits screwing people over. This money is not for a "rainy day". Rather, it is for huge executive salaries, shareholders, etc. It is the rich getting richer at the expense of "the rest of us". It bears emphasis that ATT makes huge profits AFTER all costs for employees and infrastructure investment have been accounted for. The $10/month figure came out from some telecom documents, that T-Mobile made public IIRC.

6. 14545

Posts: 1835; Member since: Nov 22, 2011

Ummmm, where do you justify this "not-for-profit" BS? Last I check att was a *regulated* ......>>*FOR-PROFIT..... Institution. Also, they are more than welcome to charge whatever the fonk they want. However, just don't expect me to buy it. If people would stop signing up for this crap when the newest "iphone" comes out, then we wouldn't be getting screwed like this. They were making plenty of money when they had unlimited data.... @ *30 dollars*. Now they charge 40 for 2.. *cough*3*cough* GB of data. VZW's contract from 2008 had 5 gb pegged as reasonable and customary, now they offer half that and charge 10 dollars more for it. I still have unlimited or I would just cut mine off and go back to a dumb phone.

7. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

"Also, they are more than welcome to charge whatever the fonk they want." No, they aren't. AT&T is effectively a duopoly, wielding a significant amount of monopoly power in many markets. There are many anti-trust and consumer protection laws that apply to these sorts of situations. Basically there are many regulations that the government should be using to curtail AT&T's rampant abuses of market power. Regulations that are on the books today, i.e. already laws, but simply aren't being enforced by the government due to corruption. There is little a consumer can do when AT&T has already purchased the government. It is "game over" for the most part.

10. 14545

Posts: 1835; Member since: Nov 22, 2011

These data caps pretty much prove they are. Yes, they are regulated. Yes, they are given a oligopoly. (2 large, 2 small players>2 total) Sure there are antitrust laws in place, but those could be almost universally applied to any business *if they wanted*. Then, as you said, which contradicted it yourself, they have already purchased the government, so they in fact can do almost anything they want. Now, this barely touches the issue where given the barriers to entry (where the FCC won't grant new licenses to new carriers) and clearly demonstrates they are the problem. As Tmo has proven, with more competition in the industry we all save money.

14. corporateJP

Posts: 2458; Member since: Nov 28, 2009

"There is little a consumer can do when AT&T has already purchased the government" Blame all the corrupt jesters pulling the strings. Both sides of the government are in on the party, they are ALL on Big Telco's payroll. If somebody in the government really wanted to change this, they could revoke licenses for any bandwidth to any carrier, then sell it to somebody who isn't into ripping customers. But they won't. Abolish the party system, elect people on individual merit, impose limits of two-terms MAXIMUM on ALL levels of government, all your problems will be solved....

13. FAKEPERSONA unregistered

Google=> "CHARJI EVO"


Posts: 91; Member since: Feb 13, 2011

These prices are not in favor for customers but for their insane profits. T-Mobile currently offers same price but with 5GB of LTE speed plus unlimited music streaming which doesn't count against data. That's the deal!

3. Omarc07

Posts: 574; Member since: Nov 12, 2012

Yes thats the deal too bad tmobile signal dissapears once u walk in a building or store here in los angeles .. Now im stuck with att sucks real bad hate there pricing and crappy plans but i look at the brighside i now have signal in all the buildings and store tmobile had nada...

8. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Love AT&T. I rarely get full bars with them but damn their speeds are just... Fast. And getting LTE in malls and my college is definitely worth switching over.

9. viisign

Posts: 12; Member since: Sep 19, 2012

Oh come on! I want more data. What about people that have the 10gig plan since i didn't qualify for the double the data 30 gig plan! Give us something!

11. johnbftl

Posts: 283; Member since: Jun 09, 2012

Everyone focuses strictly on the price point as data only and compares it against the previous $30 for unlimited plan. Everyone fails to recognize that the new plans are also compromised of unlimited talk and text. Consider that against a comparable plan, 3GB, unlimited talk and text was $120. Now at most it is $80. I really fail to see how AT&T, or any other carrier doing this is really ripping you off. Especially with unlimited international text. It used to be $10 for 100 messages.

12. benzb

Posts: 81; Member since: Jan 19, 2012

Delivering voice and text costs the carriers nothing. It's all about the data these days!

15. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Data is the new first-round draft pick, talk and text have both been relegated to the bench. AT&T is getting sued for excessive throttling of customers who still had unlimited data plans, Verizon is being investigated for not allowing customers to add new devices (regardless of how they got them) to lines with existing unlimited data features. Unlimited talk and text might be coming in cheaper, but the way data use is going the "2GB average" that Verizon preachers are preaching won't hold water much longer. I'd take unlimited data with a cap on minutes and text versus the other way around any day. Problem is, you don't get that option. It's way easier to keep track of minutes and texts than it is data. On a side note, it doesn't help when Facebook is using a sh*tload of data on your device when it really doesn't have to. Thank some over-educated dreb at FB who thought auto-play on videos was a great idea...

17. wyrishman

Posts: 39; Member since: May 11, 2014

You're definitely right about data being the new meat and potatoes of cell plans, but the 2GB average will stick for quite some time. Unless FB continues it's ridiculous data consumption, 2GB should suffice for the majority of US citizens (so long as they utilize wifi when possible). The bigger issue is long-term. Eventually carriers will be resorting to data only and no longer even track minutes/text. This is already occurring in some markets for some carriers with VoLTE. Over the next few years, VoLTE will become the norm and as I understand it, 3G will be retired and gradually phased out just as analog was. As of right now, the carriers only count data for video calling over VoLTE. If they phase out minutes/texts entirely, then we could face a huge change in plans and prices in accordance with their "data-only/VoLTE" options. When/if that eventually happens, you're right, the "2GB average" will be out the window.

16. 14545

Posts: 1835; Member since: Nov 22, 2011

Who cares? I rarely use 700 minutes a month and already pay for unlimited texting(stupid on my part given all the data texting available). Yet I pay for 1400. The reason they are giving the "other" as unlimited is because it doesn't matter. They know that, or they would still be charging by the minute like they do me.

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