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32% of U.S. tablet buyers have their sights set on an Apple iPad

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32% of U.S. tablet buyers have their sights set on an Apple iPad
A survey done in the U.S. by The Yankee Group of potential tablet buyers 13 and older, shows that after the Apple iPad, many consumers have no idea which tablet to buy. Of the 4000 surveyed, an impressive 32% said that their next tablet will be an iPad. That was followed by the 23% who replied that they were not sure which tablet they would buy. Next came the 8.5% who are planning to purchase an Amazon Kindle Fire tablet, and the 7.7% who have their heart set on a Samsung branded slate.

The rest of the names on the list include the Google Nexus slabs, the next tablet buy for 6.3% of those surveyed, tablets made by Acer (5.1%), and the Microsoft Surface tablets (3.4%).


Yankee Group VP of Research Carl Howe noted that even though Nokia has just announced its Nokia Lumia 2520 tablet, and Microsoft made some major spec changes to the Microsoft Surface 2, Apple's unveiling on Tuesday of its new iPads will keep it in the lead. Consider that the new Apple iPad Air and the Apple iPad mini with Retina display will launch in 42 countries including China, versus the 34 countries that the Apple iPad 4 and Apple iPad mini launched in last year.

Nearly one-third of those surveyed in the states are planning to buy an Apple iPad as their next tablet

source: YankeeGroup via Forbes

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