32% of U.S. tablet buyers have their sights set on an Apple iPad

32% of U.S. tablet buyers have their sights set on an Apple iPad
A survey done in the U.S. by The Yankee Group of potential tablet buyers 13 and older, shows that after the Apple iPad, many consumers have no idea which tablet to buy. Of the 4000 surveyed, an impressive 32% said that their next tablet will be an iPad. That was followed by the 23% who replied that they were not sure which tablet they would buy. Next came the 8.5% who are planning to purchase an Amazon Kindle Fire tablet, and the 7.7% who have their heart set on a Samsung branded slate.

The rest of the names on the list include the Google Nexus slabs, the next tablet buy for 6.3% of those surveyed, tablets made by Acer (5.1%), and the Microsoft Surface tablets (3.4%).

Yankee Group VP of Research Carl Howe noted that even though Nokia has just announced its Nokia Lumia 2520 tablet, and Microsoft made some major spec changes to the Microsoft Surface 2, Apple's unveiling on Tuesday of its new iPads will keep it in the lead. Consider that the new Apple iPad Air and the Apple iPad mini with Retina display will launch in 42 countries including China, versus the 34 countries that the Apple iPad 4 and Apple iPad mini launched in last year.

source: YankeeGroup via Forbes

Related phones

iPad Air
  • Display 9.7" 2048 x 1536 pixels
  • Camera 5 MP / 1.2 MP front
  • Processor Apple A7, Dual-core, 1400 MHz
  • Storage 128 GB
  • Battery 8820 mAh
iPad mini 2
  • Display 7.9" 2048 x 1536 pixels
  • Camera 5 MP / 1.2 MP front
  • Processor Apple A7, Dual-core, 1300 MHz
  • Storage 128 GB
  • Battery 6471 mAh



1. brrunopt

Posts: 742; Member since: Aug 15, 2013

32% of U.S. ..... Enouth said.

12. silencer271

Posts: 254; Member since: Apr 05, 2013

68% dont enough said

13. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Yeah 32% of 10 people. lol

21. kozza3

Posts: 778; Member since: Oct 17, 2012

32GB Nexus 10 for $350 sounds good to me

71. daddysbeenabadgirl

Posts: 157; Member since: Jul 26, 2012

3 years ago probably 80% of potential tablet buyers would have had their eyes on purchasing an iPad and last year it was proabably around 50%. Now its down to around 30% Not something to be excited about.

2. Sauce unregistered

Damn haha. Apples killin it.

4. roldefol

Posts: 4744; Member since: Jan 28, 2011

So after 3 years, the start of which had Apple around 85% of the tablet market, they've settled into similar market share to the iPhone.

5. woodshop20

Posts: 459; Member since: Sep 14, 2013

Yeah, and of those 32% of people 30% only want the iPad because it's "made" by Apple (actually by Samsung) and everyone has it. The other 2% are people like us on this site who can make informed decisions (to buy iPads) for ourselves.

6. sniper1087

Posts: 537; Member since: Dec 31, 2011

What? Not really made by samsung, samsung uses their manufacturing for apple, but apple makes the processors themselves and have samsung mass produce them thats all, and the reason why apple sells their devices is because of customer service, user experience, above specs and all you know apple cares about the user experience on their devices and thats why their device get updates without carrier interference.

19. woodshop20

Posts: 459; Member since: Sep 14, 2013

If you ask people what processor the iPad runs on, I bet you 90% of people wouldn't know, let alone the screen resolution. The only other educated guess I can make for people wanting the iPad, therefore, is their brand loyalty and attraction.

53. gallitoking

Posts: 4721; Member since: May 17, 2011

the same can be said about people buying Androids... no idea of the proccessor what version of Android they are on, so I dont get yourt point.

51. techaman unregistered

no stupid they get updates like that because its written into the contract they cant interfere with new software, and service are you kidding me what service they charge you to do anything if all the makers had a store around they would all be like apple. apple has the stores and "genius" bars because most people that have there stuff no nothing about the phone and if it locks up they take it to the store pay them to disconnect the battery and reapply it HINT its called power cycle for all devices that use any electronics.

8. roldefol

Posts: 4744; Member since: Jan 28, 2011

Don't be ridiculous. Samsung only makes the processor and memory. LG and others make the screens. Apple designed it and specced it out, and the Chinese assemble it. You make it sound like Apple owes it all to Samsung when it's made all over Asia.

17. woodshop20

Posts: 459; Member since: Sep 14, 2013

In other words, what I meant was that the tablet is not made by Apple at all.

18. roldefol

Posts: 4744; Member since: Jan 28, 2011

It's a globalized industry. The only product Motorola makes - assembles, really - is the Moto X. I don't care who manufactures the SoC, screen, casing... I'm buying the design and software. (I'm picking on Motorola because they're the only other US company.)

55. gallitoking

Posts: 4721; Member since: May 17, 2011

my shoes are in made in China, but my shoes are not Chinese.. go figure

66. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

denial. so say it after me.. My shoe is made in China but they are American shoes because i said so. American manufacturing industries does not exist anymore so i convince myself that made in china is the same as made in American. Sound right man!

70. roldefol

Posts: 4744; Member since: Jan 28, 2011

I just don't get why people are picking on Apple for using Korean and Japanese parts and manufacturing in China. It's nothing new, and the competition (Amazon, Motorola) does the same damn thing. Is Samsung somehow better because they're vertically integrated? It just makes them nimbler and more Korean.

52. techaman unregistered

true but with out samsung apple would be dead in the water. why do you think they sue them, its money going back to samsung anyways they just want to be cheap and not pay for work thats why people kill themselves that are forced to work for them making the phones and stuff.

69. roldefol

Posts: 4744; Member since: Jan 28, 2011

Without Samsung, they would find some other Asian supplier. You think Samsung wants to send parts to its toughest competitor? Both sides are just playing the game. They all get our money in the end.

72. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Finally you agree that both are there for the money and fans are children kicking a big fuss over childish nothing! Good! I agreed with that too!

48. techaman unregistered

that and people at walmart and best buy that say oh yeah its the fastest and you will never have a virus or bug, prey on people that know nothing about tech. its so sad how many people buy crap from apple just because they hear its new and other people have and want it. then all they do is listen to music on it and look around the web because thats about as much as it can do.

10. kalloud

Posts: 155; Member since: Jun 21, 2012

This is the article #40 exactly concerning Apple since yesterday... (o_O)

11. MrsPotatoHead

Posts: 48; Member since: Aug 18, 2013

Its the only logical choice in tablet.

14. Bootutu

Posts: 228; Member since: Jul 11, 2013

The sh33p dog, anyone?

15. brrunopt

Posts: 742; Member since: Aug 15, 2013

are you sure you know what "logical" means ?

74. donfem

Posts: 708; Member since: Mar 30, 2011

don't think she does. :)

54. techaman unregistered

did you know its a 1 gig ram others or 2 and 3 ram its a 1.2 front cam others are 2 its a now wifi n others are ac this is what everyone gets mad about you say logical but you know nothing about the items and what else is out you want to look like other people and be like a cool kid with your apple, its like starbucks $5 coffee its a coffee for gods sake just like this tablet and phone its a basic tablet and phone made to sound high tech for non tech savvy people

20. Trismegistus

Posts: 32; Member since: Aug 21, 2013

A thing that I have noticed is that Apple is encountering the "Band-Aid" issue with tablets- people think "iPad" and "Tablet" mean identical things. I can't count the amount of people that have asked me if my tablet was a Samsung iPad, or people who want the Kindle iPad.

22. roldefol

Posts: 4744; Member since: Jan 28, 2011

Didn't take us long to get over the "iPad? *snicker* sounds like a feminine hygeine product" line.

* Some comments have been hidden, because they don't meet the discussions rules.

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