22,000 people unwittingly agree to clean toilets in exchange for Wi-Fi service

22,000 people unwittingly agree to clean toilets in exchange for Wi-Fi service
Does anybody really read the long-winded terms of service agreements that mobile users often have to agree to in order to use certain features on apps or websites? Usually, this requires reading (or pretending to read) paragraphs that could put an insomniac to sleep, followed by tapping on a box  to indicate acceptance of the terms. A British company called Purple wanted to prove that nobody reads these terms, so it devised an interesting experiment.

Purple happens to provide Wi-Fi hotspots for Legoland, Outback Steakhouse and Pizza Express. In order to see if anyone reads the TOS conditions, it quietly added a Community Service Clause requiring those using its Wi-Fi hotspots in certain locations, to agree to do some menial tasks at Purple's discretion. These tasks included:

  • Cleansing local parks of animal waste
  • Providing hugs to stray cats and dogs
  • Manually relieving sewer blockages
  • Cleaning portable lavatories at local festivals and events
  • Painting snail shells to brighten up their existence
  • Scraping chewing gum off the streets

As it turned out, more than 22,000 people agreed to perform 1,000 hours of tasks that are boring at the least and downright disgusting at the worst. Of course, being an experiment, Purple is not holding these people to the agreement. Even more interesting, the company promised a prize to anyone who called them to point out the Community Service Clause. Only one person called Purple to claim a prize.

There was also a bit more behind this stunt. On May 25th, 2018 the countries belonging to the European Union must meet requirements for less onerous Terms and Conditions which includes telling consumers how their personal data will be used. At the same it announced the results of its experiment, Purple took the opportunity to tell the public that it is the first company in the EU to meet these new General Data Protection Regulations (GDPR).

source: Purple via Gizmodo



1. Spyro

Posts: 334; Member since: Mar 29, 2017

Hugging stray dogs and cats are disgusting? Now hold on a sec! I'd be glad to give em doggos a welcome hug!

2. izim1

Posts: 1600; Member since: Feb 04, 2013

I'll hug stray dogs, but even the most fancy and pampered of cats are the most disgusting pets people can own. They spend all day licking their own buttholes, then they lick the paws they use to bury their turds, then spread them all over their bodies, and people claim "cats are so clean, you see they groom themselves!"... yeah, ok...

3. Tipus

Posts: 893; Member since: Sep 30, 2016

Lmao dude. Did cat peed in your shoes ? :)))

4. izim1

Posts: 1600; Member since: Feb 04, 2013

Cats, and cat owners, are disgusting. People that rub cats against their faces, and even kiss them, might as well just go ahead and lick the cats a-hole while theyre at it. I'll kick a cat as if i were trying to hit a 50yard goal, long before they got anywhere near my shoes.

5. trojan_horse

Posts: 5868; Member since: May 06, 2016

But dogs aren't any cleaner than cats... IMO.

10. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

I have never seen someone as butthurt as you when it comes to cats.

11. Tipus

Posts: 893; Member since: Sep 30, 2016

Dogs do the same bro. So careful with them too :))

12. kent-gaga

Posts: 609; Member since: Apr 10, 2012

this human being should be banned from the internet and everywhere else

6. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Bruh don't act like dogs don't lick their balls and pecker all day and then lick people's faces. How do you feel about a dog that just got done licking his pecker after he was with a female dog and then licks your face because you bent down to give him a hug lol. Animals are not clean my friend, well most of them anyway.

13. RebelwithoutaClue unregistered

Hahaha you comment on cats being disgusting, but forget dogs eat their own s**t, sniff each other's buttholes. Their mouths are a cess pool of bacteria.

14. tokuzumi

Posts: 1923; Member since: Aug 27, 2009

3 words: Wet Dog Smell. Also, I've never seen cats eat poop (not saying it hasn't happened, but I've never seen it). Dogs will root through the ground to eat poop. And then they want to lick your face.

19. Donforreal

Posts: 60; Member since: Oct 12, 2012

this is YOUR opinion. but I hope youre not implying dogs are in any way more sanitary or clean because that would just make your opinion sound invalid. Taking it further calling cat owners disgusting now just sounds hateful, we get it youre nasty person now go hug a stray dog.

7. Alan01

Posts: 621; Member since: Mar 21, 2012

Guys, you're missing the point. The task that you would have to perform in order to score the free Wi-Fi would be entirely up to Purple. You would have had no say in the matter! Regards, Alan F.

8. trojan_horse

Posts: 5868; Member since: May 06, 2016

Alright, we get the point now! :)


Posts: 652; Member since: Jun 28, 2014

But really - the point is, bearing this information I will be sure to drop a deuce next time I'm in the Outback mate. When you happen upon a fit in the loo so bad you can't breathe you can thank Alan for that... Regards, >;)

9. frozz

Posts: 32; Member since: Jul 10, 2017

none of the above ... i'll just pay for 1 off data. but if there is really no choice and the end of the world then i'll paint snails for it

15. TBomb

Posts: 1558; Member since: Dec 28, 2012

This is a good way to get people to do charity work though... "For every hour you log community service activities, a company provides 500mb of data"

16. frustyak

Posts: 248; Member since: Mar 08, 2010

Reminds me of the time Dilbert didn't read the license agreement on his software...http://dilbert.com/search_results?terms=Towel+Boy


Posts: 652; Member since: Jun 28, 2014

I thought my employers WiFi stunk. This brings us to new heights (or lows), talk about taking the cake (or sh*t-pie)...

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