22,000 people unwittingly agree to clean toilets in exchange for Wi-Fi service
Purple happens to provide Wi-Fi hotspots for Legoland, Outback Steakhouse and Pizza Express. In order to see if anyone reads the TOS conditions, it quietly added a Community Service Clause requiring those using its Wi-Fi hotspots in certain locations, to agree to do some menial tasks at Purple's discretion. These tasks included:
- Cleansing local parks of animal waste
- Providing hugs to stray cats and dogs
- Manually relieving sewer blockages
- Cleaning portable lavatories at local festivals and events
- Painting snail shells to brighten up their existence
- Scraping chewing gum off the streets
As it turned out, more than 22,000 people agreed to perform 1,000 hours of tasks that are boring at the least and downright disgusting at the worst. Of course, being an experiment, Purple is not holding these people to the agreement. Even more interesting, the company promised a prize to anyone who called them to point out the Community Service Clause. Only one person called Purple to claim a prize.
There was also a bit more behind this stunt. On May 25th, 2018 the countries belonging to the European Union must meet requirements for less onerous Terms and Conditions which includes telling consumers how their personal data will be used. At the same it announced the results of its experiment, Purple took the opportunity to tell the public that it is the first company in the EU to meet these new General Data Protection Regulations (GDPR).